Salesforce Platform Develop Now With The
#DevDay
Guillaume Roques @groques
in/groques [email protected]
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
800,000 developers
26 Billion API calls/quarter
2.5 Million Apps
2.5x increase in demand for force.com
developers
You are the makers.
You can’t make tomorrow’s apps on yesterday’s stacks
The Salesforce Platform
Chatter
Force.com Heroku Site.com
Database.com
Salesforce Touch Platform
AppE
xcha
nge
Sale
sfor
ce Id
entit
y
Your Apps Our Apps Any Apps
Leading Cloud Platform for Social and Mobile Enterprise Apps
Leading Cloud Platform for Social and Mobile Consumer Apps
Proven Market and Product Leader
Proven Leader
Customer Success
Trusted Platform
#1 PaaS for Developers #1 PaaS for Business Experts
#1 PaaS for ISVs
Leading Cloud Platform
1 Million+ installs on AppExchange
All Major Certi!cations
60 Billion+ Transactions/Quarter
App Fundamentals for the Enterprise
Mobile Social Identity Data Marketplace
Enterprise Mobile Apps
Mobile Social Identity Data Marketplace
Salesforce Touch
Salesforce apps on any device
Built with Salesforce Touch Platform
Amazing Customer Apps on the Salesforce Platform
Instant Mobile & Social APIs
Every object is instantly REST API enabled
Create Custom Apex REST Services
Social Chatter REST API
Native Geo-location !elds
SELECT Id, Warehouse_Location__latitude__s, Warehouse_Location__longitude__s,!Street_Address__c, Name !FROM Vendor__c !WHERE DISTANCE(Warehouse_Location__c, !GEOLOCATION(37.794539,-122.394717), 'mi') <= 10;!
Enterprise Mobile Container
OAuth2 Authentication
Leverage Existing Force.com Skills
Secure Of"ine Storage
Xcode Project Wizard
Securely Access Device Features & Salesforce Data
Access Salesforce data using JavaScript
Leverage local device features like camera, contacts etc.
Use any mobile web framework
Native SDKs for iOS & Android
Build Salesforce Apps in Objective-C & Java
Xcode New Project Wizard
Authorization screens & PIN code support
Mobile Social Identity Data Marketplace
Build an iOS mobile App with Visualforce
Demonstration:
The Importance of Identity
Mobile Social Identity Data Marketplace
Salesforce Identity lets apps work in the Enterprise
Access user context
Interact with social graph
Eliminate silo’ed Apps
Build context-aware apps with Force.com Canvas
Lightweight JavaScript SDK Consume Apps from
Anywhere
X-Domain XHR Calls
Context Sharing
Typical Force.com Canvas Apps
Retool Your Old Apps
Build Social Web Apps
Build Salesforce Apps in any language with Heroku
Create & deploy a context aware
Heroku App from Force.com Identity enables access
Salesforce data
Write Salesforce apps in any language
Mobile Social Identity Data Marketplace
Create a QuickStart App for the Enterprise
Demonstration:
The power of multi-language
Leverage 100,000s of open source libraries
Collaborate with millions of
developers
Build on your own reusable components
Unix Style Development
$ vi helloworld.rb!$ git init!$ git add .!$ git commit -m “first commit”!$ git push heroku master!
Announcing the Eclipse Plugin for Heroku
Template projects for Spring,
Play & more..
Instant deploy to Heroku
Java-Force.com template
Mobile Social Identity Data Marketplace
Force.com Java Apps on Heroku
Demonstration:
Enterprise App Marketplaces
Mobile Social Identity Data Marketplace
The New AppExchange (appexchange.salesforce.com)
1,700+ Apps
20k+ Reviews
1.4m+ Installs
The Consumer App Developer Opportunity
Platform
Packaging
Distribution
+
+
=
717,000 Appstore Apps ~$5 Billion Revenue
The Enterprise App Developer Opportunity
Platform
Packaging
Distribution
+
+
=
1,700 Apps
$700 Million Revenue
Enterprise: The Untapped Developer Opportunity
Consumer
Enterprise
$5.0b
717k
1,700
$700m
$6,900 per app
$412,000 per app
Build Apps, Not Invoicing Processes, With Checkout
App Fundamentals for the Enterprise
Mobile Social Identity Data Marketplace
The Salesforce Platform
Chatter
Force.com Heroku Site.com
Database.com
Salesforce Touch Platform
AppE
xcha
nge
Sale
sfor
ce Id
entit
y
Your Apps Our Apps Any Apps
Get the Books
Build Apps, & Career with the Salesforce Platform
Get Hands-on Get the Job
trigger getHands on Code__c ! (after update)!{ ! for(Workbooks__c w : currWbook)! { ! //insert learning here! }!}...!
http://developer.force.com https://devcenter.heroku.com/
Books for the holidays…
Thank You