The decison making process ...
Problem Recognition(Why needs a course)
Information Search(How to search a course information)
Evaluation of Alternatives(How about the comparison factors)
Product Choice(How about the decision factors)
Outcomes(Why choose BC as a comp. course preferences)
Adapted from : Solomon 2007, Consumer Behavior 17th edition
This part will tell the consumer
insight about how the make a
decision when choosing a course
(computer-course).
Problem Recognition
Problem RecognitionProblem Recognition
Why they NEED Course???
Kondisi KESADARAN dimana terjadi perbedaan keadaan sekarang dengan keadaan yang diinginkan
Information ResearchInformation
ResearchInformation
Research
How to search a course information
Evaluation of Alternatives
How about the comparison factors
Konsumen akan lebih memperhatikan produk yang dapat memberikan keuntungan yang dicari atau diharapkan oleh konsumen
Product Choice
How about the decision factors
Outcomes
Why choose BC as a computer course preferences
Kondisi ini dimana pengaruh kita dalam AFTER SALES SERVICE
Marketing and sales is the delivery of experience
Authentic Marketing is no the art of selling what you make but knowing what to make
Today’s Smart marketers don’t sell product; they sell benefit packages (Value)”
Watch the product life cycle; but more important, watch the market life cycle.