Transcript
Page 1: Saky Kourtidis - Deloitte Digital - Think human

Don’t think products. Don’t think services. Think human.@SakyKourtidis

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Imagine that this dot is your product

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650 is the number of products that are launched every day

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75

65

55

45

35

25

15

5

1928 1938 1948 1958 1968 1978 1988 1998 2008 2018

YEAR

AV

ER

AG

E L

IFETIM

E O

F S&

P 5

00

CO

MPA

NIE

S

Average lifetime of S&P 500 companies

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Samsung VS iPhone

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Is product or service innovation enough to

differentiate?

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Experience Innovation

From Product InnovationTo

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ExperienceInnovation

Make it difficult to

copy

Create new opportunities for growth

Make it delighting / surprising

Why Experience Innovation?

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3 principles for success…

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#1 Think beyond products.

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Uber Car Service

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Ralph Lauren – Polo Tech

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#2 Engage all senses.

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Orangina

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Nespresso Coffee Sommelier Program

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KBC Smart Branch Concept

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# 3 Embed experience innovation in your culture

and organization.

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Telenet - Idealabs

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Google

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LISTEN SHAPE DESIGN BUILD

Deloitte Digital Experience Framework

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It should be a belief.

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Virgin’s airport club

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Starbucks restaurants

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M&Ms Stores

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Tomorrow’s land festival

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People will forget what you said, people will forget what you did, but they will never forget how you made them feel. ”“

STEVE JOBS

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Thank you

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@SakyKourtidisMy expertise? Just passionate about innovation and human being…

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