AgendaAgenda

ObjectivesIndustry ProfileCompany ProfileProduct RangeResearch MethodologyKey Observations & FindingsConclusion Suggestions & Recommendations Limitations

Industry Profile Industry Profile Segments of Indian Glass Industry - 1. Float Glass/Flat Glass Segment. 2. Automotive Glass Segment. 3. Packaging/Container Glass Segment. 4. Miscellaneous Glass Segment.

Project work concentrated only on float glass segment.

Share is 83% of industry.(Source: Articles, glassonweb.com)

Float glass industry is estimated about US $ 0.76 billion. (Source: Economic Times, 22 October 2010)

Major players are - 1.Saint-Gobain Glass India Ltd.

2. Asahi India Glass Ltd. 3. Gujarat Guardian Ltd.(Modiguard) 4. Triveni Glass Ltd. 5. HNG Float Glass

Company Profile Company Profile

100% Subsidiary of Saint Gobain Group, France. Started business in 1996. Manufacturing unit at Sriperumbudur,Tamilnadu. Head office at chennai. Recently acquired Sejal Float Glass for US $ 150

million. Currently produces 2050 ton float glass daily. Marketing & sales offices across India. Market share is 38%. New production plant at Bhiwadi, Rajasthan.

(Source: News, in.saint-gobain-glass.com)

Product RangeProduct Rangea. Non High Performance Glass -1. Clear Glass.2. Tinted Glass.3. Mirror Glass.

b. High Performance Glass -1. Reflective Glass. (Sun Ban)

c. Specialized Glass - 1. Pattern Glass.2. Fire Safety Glass.3. Self Cleaning Glass.4. Switchable Glass.

(Source: Products,

in.saint-gobain-glass.com)

ObjectivesObjectives

To find out C class fabricators.To find out high performance glass

usage by them.To enable potential conversion of non

high performance glass to high performance glass.

Research MethodologyResearch Methodologyi. Research Design Type of Research : Descriptive.Research Approach : Survey.Contact Method : Personal visit, Phone call, SMS.Research Instrument : Structured questionnaire.

ii. Sampling DesignUniverse Under Study : Pune city.Sampling Frame : Glass dealers.Sampling Unit : C class glass fabricators.Sampling Method : Non probability unrestricted sampling. Sample Size : 207 respondents.

iii. Data CollectionPrimary Data : Primary data was collected via questionnaire. Secondary Data : Articles, Magazines, Reports, Internet, News

bulletin, News paper.Data Analysis Techniques : Simple inferences techniques such as graph,

tables are being used.

  Key Observations & Key Observations & FindingsFindingsC class glass fabricators.Figure glass factor.Information status.Yearly usage of reflective glass.Window application.Aluminium fabrication.

ConclusionConclusion Channel of supply.Usage of non high performance

glasses.Knowledge desire.Scope of marketing & promotion.

Suggestions & Suggestions & Recommendations Recommendations Promotion tools.Training & seminar sessions.Display showroom.Consider price factor.

LimitationsLimitationsTime limit.Passiveness of dealers.Reluctance of respondents.Non involvement of end user.