THEBRANDBOOK

SAGE BRAND

Some people talk about brand and refer

to slogans and logos. But it’s so much more. Our

brand is a reflection of everything we do and say,

everything we print and broadcast. Its how we all

talk about Sage, and what a perceptive place it is for

wisdom. It’s the message we send to prospective

students and their parents through our marketing

materials. It’s the high quality and rigor that our

faculty deliver in our classrooms and the leading

work we do for a better tomorrow.

What is the Sage brand? The

brand is you, and it’s all of us. It’s

what Sage stands for that sets us

apart.

Why is it so important for us to articulate the Sage brand?

Establishing and communicating a clear and

compelling brand helps people associate the Sage name

with credibility and quality. In this electronic media age,

when managing perceptions is especially challenging, we

must assert our brand to define our place in the world and

to lead for the long term. This book highlights a few of the

key components important to the Sage brand. It includes

messaging we can rally around and use to communicate

consistently with others about Sage and who we are as we

are ready to go beyond. You’ll also find updated visual

identity guidelines for print, web and other multimedia.

Sage will continue building its brand and areputation for excellence by following the guidelinespresented in this brand book

Essence of Sage

Our Motto is “working for a better tomorrow”

Our Aim is “to provide quality education to

Rural / Urban Children through CCE method of

education, which helps in improving student’s

performance by identifying his / her learning difficulties

at regular time intervals throughout the academic year.

We strive to provide quality educational facilities

(qualified and in-house trained teachers, most

innovative curriculum, best infrastructure facilities) to

the children of low income communities especially to

the rural communities in a most affordable and

sustainable manner.

Sage Logo

Insignia

Logotype

Sage Logo

Basic Guidelines for Use of the Sage Logo and Name

The Sage logo should appear prominently in all communication materials

created by the School and its units.

To accommodate the technical needs of various media, there are several

official versions of the Sage logo—one for use in print applications; one for

use in screen applications—web, mobile devices, video broadcast, and

electronic presentations; and one (including licensing regulations) for use in

merchandising applications such as apparel.

In all applications, the logo should be reproduced at a size that maintains

the integrity of the mark and yields clean and legible lettering and art detail.

The minimum size for the insignia of the logo in most applications is 1-inch

diameter. There must be sufficient space around the logo to make it stand

apart from other visual elements. Text, headlines, photographs, or

illustrations should never be closer to the logo than one-quarter the

diameter of the insignia.

When appropriate, logos of non-Sage partner institutions—for example

funding or research partners—may also be included in Sage communication

materials, as long as the Sage logo’s safety area is maintained.

Please do not attempt to create art for the Sage logo, insignia, or logotype

for any application Get the art from the Sage administration.

In using the name of the School—in any and all media—use “Sage school”

on first reference, and “Sage” on second reference. Always use these formal,

official versions of the School name

Misuses of logo

X Don’t deviate from the color and font family

X Don’t alter the orientation and Positioning

X Don’t change/remove the background to other color or image, if pink is not looking good on theenvironment go for alternate version of logo with awhite variant

X Maintain scaling, Avoid distortions

X Don’t give additional effects like shadows, gloss, bevel and strokes

X Don’t grayscale the image directly, insteadUse the b/w logo provided.

X Don’t alter the logo lockup

X Avoid writing or imposing graphics on logo

Stationery

The Sage logo must be used on all School stationery items:letterhead, envelopes, business cards, etc.• The Sage logo may never be used so small that its insignia is less than 1-inch in diameter.• The logo used in stationery may include a signature lockup with the name of the school only.

Typography

Typeface to be used

Typography was selected to complement but not diminish the Sage logo.Open type fonts can be used cross-platform (Mac and PC).

Sans serif fonts (without a serif )Highly readable in small text sizes, sans serif fonts are useful where the content is notpredominantly running text, such as on displays and posters.“Opensans”, Sage typeface, is a sans serif font with organic and clean lines, easily legible. Its large font family is available in a wide range of weights.

Aa

Color

Color Palette

#a05a5e

The primary color, a tint of pink represents compassion, nurturing and love by which sage will abide with its students

.

Monochromatic Color palette

PS: try to use subtle B/W radial gradient as background for the logo to enhance the appearance (refer with the given file)

Print Communications

Hundreds of people see communication materials from Sageschool, and many of these are in printed formats: correspondence,brochures, reports, magazines, newsletters, books, exhibits, eventmaterials, posters, advertisements, forms and applications, andmore. Each and every one of these materials represents the School.The logo guidelines unify our communications and help them makea clear and strong impression

Basic Guidelines for logo use in print

Use the Sage logo (print version) on the front of all printedmaterials published bythe School and its units.

• Do not use the stand-alone insignia (without the “Sage School”logotype).

• Print the logo only given variations as in the provided files; nodrop shadows; no color behind the circle of the insignia unlessthe color is part of an overall background; no exceptions.

— Size the logo so that its insignia is 1-inch in diameter.— Design the page so that the words and details of the

logo are clearly legible.• Do not use the Sage logo more than once in a print

communication material. (Don’t use the logo on the back cover,the mailing panel, or an inside page.)

3d.dirt9.com