REPORT OVERVIEW
For the Global Pet Care Industry Section:
What are the current market dynamics of the Global Pet Care industry?
What are the Global Pet Care industry trends, drivers, and restraints?
For the South African Pet Care Industry Section:
What are the current market dynamics of the SA Pet Care industry?
Who are the key manufacturing players in the SA Pet Care industry?
For the South African Retail and Pricing Analysis Section:
Who are the key retail players in the SA Pet Care industry?
What are the prices of popular Pet Care brands across South African retail outlets?
In terms of South African Consumer Insights and Trends:
What are the purchasing volumes for Wet Dog Food between 2011 and 2015?
What are the purchasing volumes for Dry Dog Food between 2011 and 2015?
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
The South African Pet Care Industry Landscape Report: Dogs (128 pages) provides a dynamic
synthesis of industry research, examining the local and global Pet Care industry from a uniquely holistic
perspective, with detailed insights into the entire value chain – from manufacturing to retail, pricing and
consumption.
.
2
SAMPLE FROM REPORT:GLOBAL INDUSTRY OVERVIEW
The pet care industry has grown due to
the importance of pets in our daily
lives: in the US the market has grown
from US$36,8 billion in 2011 to US$44,7
billion in 2016.
In the US the industry is estimated to grow
in value to US$ 44,7 billion in 2016.
Source: Statista; Pet Food Industry
Similarly, in Western Europe the pet care market
has also increased from Euro 22,7 billion in 2011
to Euro 25,3 billion in 2015.
The predicted growth for 2016, though less than
previous years, will see the industry reach a value
of Euro 25,9 billion.
36,826.638,603.7
40,310.8 41,404.842,926.4
44,657.3
0.
5,000.
10,000.
15,000.
20,000.
25,000.
30,000.
35,000.
40,000.
45,000.
50,000.
2011 2012 2013 2014 2015 2016**
Mill
ion U
S $
PET CARE MARKET VALUE IN THE U.S. (2011-2016)
22,651.9
23,387.7
24,046.5
24,719.7
25,321.6
25,932.6
21,000.
22,000.
23,000.
24,000.
25,000.
26,000.
27,000.
2011 2012 2013 2014 2015 2016**
Mill
ion E
uro
s
PET CARE MARKET VALUE IN WESTERN EUROPE (2011-2016)
4
SAMPLE FROM REPORT: KEY INDUSTRY DRIVERS
Source: Retail FMCG ; Financial Mail ; Supermarket ; Euromonitor; Petfoodindustry
1. Pet Humanisation
Pet owners are spending at the highest level
to care for their pets. They treat them as a
member of the family and they are willing to
pay for premium food products, healthcare as
well as spending money on luxury products
such as blankets, clothes, toys.
Changing lifestyles also have a positive
impact on the pet care industry. More and
more people are seeking pet companionship
in response to smaller families, failing
marriages and the widespread use of the
Internet are making people more lonely.
Recent stats show that 85% of pet owners
consider pets as a part of the family, 57% of
pet owners agree that their pet is their best
friend and 81% agree that they do not feel
alone when surrounded by their pet.
Image Source: Aubrylia
2. E-Commerce
E-commerce accounted for more than 5% of
global pet food purchases in 2015 and was at
almost 10% among consumers in the UK.
E-Commerce is growing in importance as
consumers search for access to a wider range
of products and convenience provided by
Internet shopping.
E-COMMERCE SHARE OF PET FOOD CARE,
PRODUCT SALES BY REGION (2015)
5
SAMPLE FROM REPORT: SA DOG FOOD MANUFACTURERS: MARTIN & MARTIN
Martin & Martin manufactures and
distributes a wide range of pet care
products including healthcare
products, snacks, treats and
accessories.
All products are available from supermarkets
without prescription.
Nestle Purina Petcare was acquired by pet
care and wellness company Martin & Martin
in July 2016. The move has seen Martin &
Martin acquiring local Purina brands and
Nestle's Purina manufacturing facility in
N'dabeni, South Africa.
As of July 20 2016, Nestlé Purina Petcare
(South Africa) (Pty) Ltd. began operating as
a subsidiary of Martin & Martin Holdings.
The South African Purina Head office is
based in Randburg.
Purina’s main goal is to educate consumers
on the needs and welfare of their pets while
providing a healthy, nutritional product.
Martin & Martin Brands:
Beeno
Bob Martin
Epol
Purina Alpo Full Course
Purina Alpo Dry Dog Food
Purina Husky Puppy Dry
Purina Husky Puppy Wet
Purina Husky Dry
Purina Husky Cans
Purina Husky Pouches
Vitagen
Source: Fastmoving; Bob Martin; Foodprocessing-technology; Bloomberg; Bizcommunity; Purina Image Source: Bob Martin; S-media
6
Purina has a global team of 400 scientists
that develops their pet food. They require all
their suppliers to meet specific standards
before sourcing their ingredients.
99% of their products are produced in Purina
plants in order to standardise quality control.
Year 1 Packet or Tin 2-3 Packets or Tins 4+ Packets or Tins Total
2011 879,000 853,000 553,000 2,284,000
2012 790,000 856,000 497,000 2,143,000
2013 851,000 829,000 678,000 2,359,000
2014 737,000 761,000 523,000 2,021,000
2015 847,000 723,000 546,000 2,116,000
Between 2011 and 2015, the volume trends amongst consumers who had personally bought Wet Dog Food increased;
with 26% purchasing 4+ packets or tins in the past 7 days in 2015, compared to 24% in 2011.
In 2015, 40% (0.85 million) of consumers personally purchased 1 packet or tin in the past 7 days, 34% (0.72 million)
purchased 2-3 packets or tins and 26% (0.55 million) had purchased 4 or more packets or tins.
38% 37% 36% 36% 40%
37% 40% 35% 38% 34%
24% 23% 29% 26% 26%
0%
20%
40%
60%
80%
100%
2011 2012 2013 2014 2015
WET DOG FOOD TINS AND PACKETS PURCHASED OVER THE PAST 7 DAYS (2011-2015)
1 Packet or Tin 2-3 Packets or Tins 4+ Packets or Tins
7Source: AMPS 2011B-2015B (Adult population 16+ years)
Sample Size:24 527 (2011); 24,528 (2012); 24 882 (2013); 25 060 (2014); 25 079 (2015)
Based on weighted numbers
SAMPLE FROM REPORT:WET DOG FOOD VOLUME TRENDS (PAST 7 DAYS)
TABLE OF CONTENTS
1. Executive Summary (4 pages):
1.1 Global Industry Snapshot 2016
1.2 South African Industry Snapshot 2016
1.3 Industry Drivers and Restraints
1.4 Dashboard: South African Pet Care
2. Global Pet Care Industry Overview (9 pages):
2.1 Global Industry Overview: COUNTRIES WITH THE MOST DOGS WORLDWIDE: 2016, PET FOOD SALES IN DEVELOPED AND DEVELOPING COUNTRIES: 2016,
PET CARE MARKET VALUE IN THE U.S.(2011-2016), PET CARE MARKET VALUE IN WESTERN EUROPE (2011-2016), DRY DOG FOOD: MARKET SHARE OF LEADING
VENDORS AND BRANDS (2016) (Graphs)
2.2 Key Global Pet Care Markets: USA, Japan, Europe, South America, Africa: PET FOOD AND ACCESSORIES: SALES GROWTH IN SELECTED
EUROPEAN COUNTRIES (2015); DISTRIBUTION OF GLOBAL ANIMAL HEALTH CARE MARKET BY REGION (2015) (Graphs)
2.3 Global Pet Food Production
2.4 Global Consumer and Product Trends 2016: ESTIMATED ANNUAL EXPENSES FOR DOGS IN THE U.S (2015); PET INSURANCE: NUMBER OF PETS
COVERED BY PREMIUMS IN THE UNITED KINGDOM (2015) (Graphs)
8
TABLE OF CONTENTS
3. South African Pet Care Industry Overview (62 pages):
3.1 South African Pet Care Industry Overview (8 pages)
3.1.1 South African Pet Care Industry Overview: NUMBER OF DOGS RESIDING IN SOUTH AFRICAN HOUSEHOLDS (IN MILLIONS):2013-2015 (Graph)
3.1.2 Key Industry Drivers: E-COMMERCE SHARE OF PET FOOD CARE, PET FOOD TYPE SOLD BY COUNTRY (2015) (Infographic & Graph)
3.1.3 Key Industry Challenges
3.1.4 Market Structure and Dynamics: Dog Food Packaging
9
TABLE OF CONTENTS
3.2 South African Dog Food Manufacturing Overview (28 pages)
3.2.1 SA Dog Food Manufacturers: AFGRI
3.2.2 SA Dog Food Manufacturers: AVI-Products
3.2.3 SA Dog Food Manufacturers: Complete Pet Food
3.2.4 SA Dog Food Manufacturers: Gourmet Pet Industries
3.2.5 SA Dog Food Manufacturers: K-9 Petfood
3.2.6 SA Dog Food Manufacturers: Mars South Africa
3.2.7 SA Dog Food Manufacturers: Martin & Martin
3.2.8 SA Dog Food Manufacturers: Montego Pet Nutrition
3.2.9 SA Dog Food Manufacturers: Omega
3.2.10 SA Dog Food Manufacturers: Promeal
3.2.11 SA Dog Food Manufacturers: RCL Foods
3.2.12 SA Dog Food Manufacturers: Technopet
3.2.13 SA Dog Food Manufacturers: TipTop
3.2.14 SA Dog Food Manufacturers: Supreme Pet
3.2.15 SA Dog Food Manufacturers: WUMA!
10
3.3 South African Dog Accessories Manufacturing Overview (7 pages)
3.3.1 SA Dog Accessories Manufacturers: Akwa Products
3.3.2 SA Dog Accessories Manufacturers: Daro Pet Products
3.3.3 SA Dog Accessories Manufacturers: Dog’s Life
3.3.4 SA Dog Accessories Manufacturers: Marltons
3.3.5 SA Dog Accessories Manufacturers: Pet Safe
3.3.6 SA Dog Accessories Manufacturers: Rogz
3.3.7 SA Dog Accessories Manufacturers: Wag World
11
TABLE OF CONTENTS
TABLE OF CONTENTS
3.4 South African Dog Medicine Manufacturing Overview (10 pages)
3.4.1 SA Dog Medicine Manufacturers: Afrivet
3.4.2 SA Dog Medicine Manufacturers: Bayer
3.4.3 SA Dog Medicine Manufacturers: Cipla Vet
3.4.4 SA Dog Medicine Manufacturers: Kyron Laboratories
3.4.5 SA Dog Medicine Manufacturers: MSD Animal Health
3.4.6 SA Dog Medicine Manufacturers: Sanofi- Merial
3.4.7 SA Dog Medicine Manufacturers: Virbac SA
3.5 South African Dog Insurance Providers Overview (9 pages)
3.5.1 SA Dog Insurance: DogSure
3.5.2 SA Dog Insurance: Hollard Pet Insurance
3.5.3 SA Dog Insurance: Medipet Animal Health Insurance Brokers
3.5.4 SA Dog Insurance: Oneplan Pet Insurance
3.5.5 SA Dog Insurance: PawPaw Pet Health Insurance
3.5.6 SA Dog Insurance: Paws 24
3.5.7 SA Dog Insurance: Pet 99
3.5.8 SA Dog Insurance: Rogz Pet Insurance
3.5.9 SA Dog Insurance: Solver12
TABLE OF CONTENTS
13
4. South African Pet Care Industry Retail Analysis (28 pages):
4.1 SA Retail Overview (20 pages)
4.1.1 SA Pet Retailers: Absolute Pets
4.1.2 SA Pet Retailers: Animal Kingdom
4.1.3 SA Pet Retailers: City Pets
4.1.4 SA Pet Retailers: Perky Pets
4.1.5 SA Pet Retailers: Petland
4.1.6 SA Pet Retailers: Petworld
4.1.7 SA Pet Retailers: Pet Masters
4.1.8 SA Pet Retailers: Cat Box Pet Hyper
4.1.9 Independent, Online and Other Franchise Pet Stores
4.1.10 SA Retail Overview
4.1.11 SA Retail: Checkers
4.1.12 SA Retail: Massmart
4.1.13 SA Retail: Pick n Pay: GROUP TURNOVER (R BILLION) (Graph)
4.1.14 SA Retail: Shoprite: SALES GROWTH PERCENTAGE FOR YEAR: 2015 (Graph)
4.1.15 SA Retail: Spar
4.1.16 SA Retail: Woolworths: OPERATING PROFIT BY SEGMENT: 2014-2016 (RM); WOOLWORTHS VS MARKET GROWTH: 2014-2015 (Graphs)
TABLE OF CONTENTS
4.2 Pet Care Pricing Analysis (8 pages)
4.2.1 Dry Dog Food: Bob Martin, Bobtail, Boss, Canine, Dogmor, Dr Hahnz, Epol, Hills Science Plan, House Brand, Montego
Classic, Nutriphase, Pedigree, Purina Alpo, Purina Husky, Purina Vitagen, Royal Canin, Ultra Dog, Waggies
4.2.2 Wet Dog Food: Bobtail Gravy Chunks, Bob Martin, Boss Adult, Butch, Cesar, Dogmor Wet, Dr Hahnz, Hills Science Plan,
House Brand, Montego, Pedigree, Petley’s Adult, Purina Alpo Husky, Royal Canin
4.2.3 Dog Treats: Beeno: Chocs/ Lite, Big Bone Jumbo, Vitaminised Drop, Flatties, Ovals, Rollies, Traditional; Bob Martin
Dentacare; Bobtail; Marltons: Semi Moist, Calcium Bones; Nutriphase; Pedigree Dentastix
Comparative Pricing at Retail Outlets: Checkers, Pick ‘n Pay, Shoprite, Woolworths Food, Game, Makro, Spar, Pet
World and Absolute Pets.
14
5. South African Consumer Trends (6 pages):
5.1 AMPS Survey Methodology & Sample Design
5.2 AMPS Survey Questions Asked
5.3 Wet and Dry Dog Food Purchasing Trends: 2011-2015 (Graph & Table)
5.4 Wet Dog Food Volume Trends (Past 7 Days): 2011-2015 (Graph & Table)
5.5 Dry Dog Food Volume Trends (Past 7 Days): 2011-2015 (Graph & Table)
ORDER FORM
ORDERING INSTRUCTIONS
COMPANY DETAILS
Company Name:
Physical Address:
Town/City: Postal Code:
Country:
Purchaser Name:
(name to appear on invoice)
Purchaser email address:
Telephone number: VAT number:
CONFIRMATION: I/we wish to order this publication (please tick)
Title of Publication Total Ex Vat Tick Box
South African Pet Care Landscape Report 2017: Full Report R25,000
South African Pet Care Landscape Report 2017: One Section R9,000
ACKNOWLEDGEMENT
I am authorised to order this publication on behalf of the company and agree to the payment
terms.
________________________________
Client (Print Name)
______________________
Signature
______________________________
Capacity
______________
Date
(1.) Complete the order form and email back to [email protected] (2.) An invoice will be
generated and e-mailed (3.) The report will be emailed upon receipt of payment or when proof of payment
has been provided (4.) All prices exclude 14 % VAT.
15
COMPANY OVERVIEW
Insight Survey is a South African B2B market research company with almost 10
years of heritage, focusing on business-to business (B2B) market research to ensure
smarter, more-profitable business decisions are made with reduced investment risk.
We offer B2B market research solutions to help you to successfully improve or
expand your business, enter new markets, launch new products or better understand
your internal or external environment.
16
Our bespoke Competitive Business Intelligence Research can help give you the edge in a global
marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision.
From strategic overviews of your business’s competitive environment through to specific
competitor profiles, our customised Competitive Intelligence Research is designed to meet your
unique needs.
COMPETITIVE INTELLIGENCE
OUR RESEARCH SOLUTIONS
Competitor pricing research
Store visits and store checks
Competitor interviews
Customer interviews
Company website analysis
Governmental held records
17
CONTACT DETAILS
Telephone: +27 (0) 21 045-0202
Physical Address: Unit 5
Building 12
The Estuaries
Century City
Cape Town
Contact: [email protected]
Website: www.insightsurvey.co.za 18