The Ruby Marketers

Or

Keyword(s)

Google’s search strategy summed up in one word

Keyword = BMW

An automobile

Keyword = BMW

Keyword = BMW 3 series

Left hand drive BMW 3 Series in black

How Does Google Measure Relevance?

Top of the List

The words on the page

Lesser extent the images/video

Google Robots/Spiders – noting particular phrases that appear

When indexing Google saves your whole website

Indexing, records Instances of

Particular phrases

If a page gets no attention and no visitors it doesn’t get indexed

Getting pages indexed should be top priority

Second on the List

If more people click on site A over site B – Site A is more relevant

Logical Sense!

Again!

Every page on your website that is supposed to attract visitors

Write down what your customers type into Google when they want to find what you do/sell

S.E.R.P’s

You want it to be interesting

To People!

156The number of characters that Google will show

The title of the website that appears in search results

Limited by Google to 70 characters

Authorship Markup

Add following code to your website

<a href=“https://google+ profile URL?rel=author”>Google</a>

<a href=https://plus.google.com/115981464970357565251?rel=author>Google</a>

Metacafe Viddler

Dailymotion Photobucket

Set a-side ½ hour a week to do SEO

Keyword = Plumber