© 2011 IBM Corporation
© 2011 IBM Corporation
Robert LeBlancIBM Senior Vice President, Middleware Software
The Future of Cloud in the Enterprise
© 2011 IBM Corporation3
THIS TERM GENERATES OVER 54 MILLION
RESULTS ON GOOGLE
THIS TERM GENERATES OVER 54 MILLION
RESULTS ON GOOGLE
© 2011 IBM Corporation4
What is Cloud Computing?What is Cloud Computing?
© 2011 IBM Corporation5
THIS PERSON WAS THE FIRST TO USE THE TERM
“CLOUD COMPUTING” IN A PUBLIC FORUM
THIS PERSON WAS THE FIRST TO USE THE TERM
“CLOUD COMPUTING” IN A PUBLIC FORUM
© 2011 IBM Corporation6
Who is Dr. Ramnath Chellappa?
Who is Dr. Ramnath Chellappa?
© 2011 IBM Corporation7
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Tran
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Economics of Computing are ChangingEconomics of Computing are Changing
Cloud computing allows companies to rethink IT and reinvent the way they do business
Rethink IT
Reinvent Business
• Rapidly deliver services
• Integrate services across cloud environments
• Increase efficiency
• Rapidly deliver services
• Integrate services across cloud environments
• Increase efficiency
• Faster time to market for new services
• Focus on differentiated processes
• Meet changing customer expectations, realtime access to technology
• Faster time to market for new services
• Focus on differentiated processes
• Meet changing customer expectations, realtime access to technology
© 2011 IBM Corporation8
There are three ways to deliver IT capabilities
Software, hardware, & networking
Pre-integrated systems & appliances
Providedas a service
Cloud computing is a new model for delivering and consuming IT capabilities
© 2011 IBM Corporation
1960s IBM Cambridge Scientific Center begins development of CP-40, first OS that implemented complete virtualization
IBM delivers more than 1,300 System/370 computers worldwide and announces VM virtualization
IBM has been innovating in the underpinnings of Cloud for over 45 years
Systems Strategies,
Inc
IBM acquires Cast Iron for hybrid cloud integrationIBM standardizes
topologies and patterns to speed application deployment to cloud and virtual environments with IBM WebSphere Cloudburst
IBM delivers MQSeries providing standardized, reliable messaging across heterogeneous (IBM and non-IBM) environments.WebSphere MQ is a key entry point for SOA
Standardized
Automated
Virtualized
Integrated
9
© 2011 IBM Corporation10
IBM Cloud Capabilities
IBM SmartCloudwww.ibm.com/smartcloud
Deploy ConsumeDesign
Business Process as a Service
Platform as a Service
Infrastructure as a Service
© 2011 IBM Corporation11
Management
Operations Support System
Cloud Service Models have foundational components …
Optimization Security
Workload Services
Integration
Application Lifecycle
Application Services
Industry SolutionsBusiness Application Services
© 2011 IBM Corporation12
… with end to end capabilities to design, deploy, and consume clouds and services
Business Process as a Service
Infrastructure as a Service
Business Application Services Industry Solutions
Platform as a ServiceApplication
ServicesCollaboration Analytics
ApplicationLifecycle Developer & Tester Collaboration Development Automation Life-cycle Traceability
Integration ProcessIntegration
IdentityIntegration
ManagementIntegration
Spillover/FailoverServices
Optimization Heterogeneous
Platform ManagementOptimized Workload
PlacementVirtualized Compute,
Network, StorageWorkload
AccelerationPower
Management
Security SecurityManagement
Identity Management
Intrusion Detection
Tenant Isolation
Data Protection
OSS
Workload Services
Multi-tenantApplications
Workload & Data MobilityContinuously
Available AppsApp Health Mgmt
& Self-Healing
Dynamic WorkloadManagement
Elastic application runtimes
Fine-grained SLA Enforcement
Elastic Application Resources
Process Management
Application & DataIntegration
Workload & Topology Patterns
Service QualityManagement
ServiceOperations Mgmt
ServiceAutomation ManagementService Asset Management
ImageManagement
© 2011 IBM Corporation13
Key capabilities fundamental to private clouds
Application and Data Integration
Workload and Topology Patterns
Service Automation Management
Image Management
Security
© 2011 IBM Corporation14
Wait time for self service reduced by 98%
Build dev / test envts: 1 week to 1 hour
Reduce provisioning time by 51%
Deploy services in less than 30 mins
Simplify access and improve management to achieve quicker Service Delivery
Service Subscription Request a service “Sign“ contract
Service Creation Scope of service SLAs
Service Termination Controlled clean-up
Deploy Service Request-driven provisioning Self-service interface
Manage Service Ops Control ops and changes Automate changes
Offer Service Register services, resources Add to service catalog
Developer
Architect
IT Ops
Service Automation Management• Automated provisioning and de-provisioning• Simplified access to computer, storage, and networking resources• Standardization and automation for faster dev, test, pre-production, and production systems
Value Realized• Wait time for self service reduced by 98%• Build dev / test envts: 1 week to 1 hour • Reduce provisioning time by 51%• Deploy services in less than 30 mins
IBM Tivoli Service Automation Manager
© 2011 IBM Corporation15
Reduce image sprawl and operational costs with Image Management
Image Management• Build and deploy images from master patterns• Federate an image inventory across your environment• Templatize complex app patterns into images • Shift the management to master images vs instances• Enable offline analytics and maintenance operations
Value Realized• Reduce labor costs by 40% - 80% by increasing server image/ admin ratio• Over 50% lower TCO• Improve compliance
Instantiate images onto virtual servers, enabling high speed
topology composition and provisioning
Instantiate images onto virtual servers, enabling high speed
topology composition and provisioning
Versioned image library enabling backup, monitoring, patching, securing and analyzing
Versioned image library enabling backup, monitoring, patching, securing and analyzing
Design and generate semantically rich
images
Design and generate semantically rich
images
IBM Tivoli Provisioning Manager
Build
Deploy
Manage
© 2011 IBM Corporation16
Workload Deployment Models are evolving
Integrated Middleware Platform & Image Management
Virtualized Applications
Individual Deployment
Middleware
Application
Hardware
Consolidation & Virtualization Standardization & Automation
Operating System
Shared Hardware
MW MW
App App
OS OS
Shared Hardware
Shared Infrastructure
MW
App
OS
MW
App
OS
MW
App
OS
Benefits Increased utilization of infrastructure Location independent deployment
Benefits Standardized middleware Increased utilization of software Improved deployment speed Simplified applications
management
Shared Infrastructure
Integrated Middleware Platform
App App App App
Imag
e
Ma
na
gem
en
t
Challenges Low hardware
utilization Heavily
customized infrastructure
Challenges Building images Image proliferation Governance of changes Creation of composite applications Connectivity to legacy and off
premises applications
© 2011 IBM Corporation17
Take advantage of cloud qualities of service when building and deploying applications
Workloads &Patterns
Workloads &Patterns Collect and Dispense
Deployed and ManagedWorkloads
Deployed and ManagedWorkloads
Value Realized• Reduce set up time for WebSphere environments from weeks to minutes• 13x – 15x faster time to market
Web App
Database
Workload and Topology Patterns• Build and deploy apps that scale• Machine independent• Optimized for container managed services
IBM Workload Deployer
ImagesImages
WAS
DB2
Portal
MQ
© 2011 IBM Corporation18
Maximize the value of investments with hybrid cloud integration
Data and Application Integration• Pre-built templates for most common cloud
integration scenarios• Simple configuration, not coding approach• Deployed as an appliance, virtual appliance,
or integration as a service
Value Realized• Connect over 40 SaaS apps with each other
and with 100’s on-premise applications in days• Gain real time visibility of business information
in the cloud• Save as much as 80% vs. custom code
Value Realized• Connect over 40 SaaS apps with each other
and with 100’s on-premise applications in days• Gain real time visibility of business information
in the cloud• Save as much as 80% vs. custom code
CloudApplications
IBM WebSphere Cast Iron Integration
On-premise
© 2011 IBM Corporation19
Cloud computing is delivering real value for clients
Dynamically create secure virtual,
infrastructures for local businesses in hours
IBM Service Delivery Manager
IBM Bladecenter
Optimized data center, reduced provisioning time for applications
IBM WebSphere Hypervisor Editions
WebSphere Cloudburst Appliance
Integrated CRM and ERP systems with on-
premise solution
IBM WebSphere Cast Iron Integration
• Reduced provisioning time from 3 weeks to 18 hours
• 13x-15x faster time to market
• Save $3M -$4M in alternative configuration costs
• 50% time savings in processing complex orders
• Projected 370% first year ROI
• Estimated savings of $75M over 5 years
Service Automation ManagementImage Management
Workload and Topology Patterns
Application and Data Integration
© 2011 IBM Corporation20
Security
• Security is integrated into the fabric of the cloud• Workload driven approach• Applied across people, data, apps, network, and infrastructure
Value Realized• Analyze more than 13B security events daily• Block more than 150M attacks each day• Over 3,000 highly skilled security professionals
Value Realized• Analyze more than 13B security events daily• Block more than 150M attacks each day• Over 3,000 highly skilled security professionals
Cloud security controls across all major IT Domains
© 2011 IBM Corporation21
An evolution of standards for cloudCloud Standards Customer Council
HTTP, HTML, WSFL, XLANG, REST…
Dawn of theworld wide web
Java, Java EE, XML, XML Schema, SOAP, WSDL, UML, Web2.0, ...
WS*, WS-I, SCA, BPEL, SAML, XACML …
BPMN, SBVR,RIF, …Rise of the
application server
Service orientation
Business agility
Cloud ComputingCloud architecture at The Open Group (TOG)DMTF Open Virtualization Format (OVF)DMTF Cloud Management WG (IAAS APIs)OASIS Cloud Identity Management TC
Over 45 companies signed up prior to today’s launch – the
largest in OMG history!
Join today: http://www.cloudcustomercouncil.org
On April 7, 2011 industry leaders form Cloud Standards Customer Council hosted by the Object Management Group (OMG) to deliver on the promise of open cloud computing!
© 2011 IBM Corporation22
• 2k successful cloud engagements in 2010
• 50% of Fortune 10 and Fortune 50 working with IBM on private clouds
• 80% of Fortune 500 companies using IBM cloud capabilities
IBM provides a Comprehensive set Cloud offerings today …..
IBM SmartCloudwww.ibm.com/smartcloud
Deploy ConsumeDesign
Business Process as a Service
Platform as a Service
Infrastructure as a Service
IT Without Boundaries | Speed and Dexterity | New Business ValueIT Without Boundaries | Speed and Dexterity | New Business Value
“IBM has one of the most comprehensive cloud portfolios, with the cloud integrated throughout its many lines of business. Moreover, IBM’s consulting arm has put them in touch with numerous early adopters and special use cases – all of which helps the company stay ahead of competitors.“ – Jeff Vance, Datamation
© 2011 IBM Corporation23