Enterprise Social Media Platform
Social Media Case Study
The Beginning:Building communities and conversations that turn consumers into producers of information
Case Study: Gannett Local Moms
Growth and Success
Expanded to 60 local sites
Multiple platforms
Opportunities and Challenges
The Challenge
A Scalable, Consistent Architecture
Product Enhancements
Analytics Across Sites
Maximize Revenue Oppty.
One Social Media Platform: Ripple6
60 sites converted20 new markets added
Identity, Connections, traveling conversations.
Social Analytics: Nationally and Locally
Integrated over 1.5 million messages and photos from
60 sources
1 million moms
Social Marketing
Create Opportunities
New Revenue Models
User Engagement
1. Identity: They tell the community
and YOU who they are.
Personalized Experience.
E.g. 40% of moms have shared age.
2. They connect and form Personal
Trusted Networks.
Interest Groups, Play groups, etc.
68% of invitations accepted.
3. Users Create and Share
(Ripple) Content in AND
through these personal
networks
Ripple Analytics
Real Insight into Word
of Mouth
Creating Opportunity
Ripple: a patented movable conversation.
Creating Opportunity:
“Smart Groups” enable you to be
a great host.
New Revenue Models
Cloud Communities
Make it easier for brands to create
relationships with customers.
Social Insights
Enable marketers to
create private spaces in
social networks.
Creating Value for All Parties
Consumers
Publishers Marketers
Creating Value for Marketers and Publishers
Social Media ServicesProfiles, Conversations and
Connections. Increase
visits, PV’s & engagement.
Create RelationshipsAnalytics, Word-of-mouth &
Consumer-shaped communities.
New Revenue ModelsSocial Insights & Social
Marketing Innovation