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RightTime,RightAudience,RightMessage:BuildingaSuccessfulE&CAwarenessProgramRightTime,RightAudience,RightMessage:BuildingaSuccessfulE&CAwarenessProgram
SCCE Utility & Energy Conference ‐ February 2015
© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.
P R E S E N T E D B Y
KathrynSkelton
Compliance Manager, Noble Energy, Inc.
AshleyCoselli
Compliance Attorney, Noble Energy, Inc.
SteveHelm
Senior Account Executive, NAVEX Global
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© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.
LearningObjectivesLearningObjectives• Understand how to develop, target and prioritize your key messages to meet your organization’s E&C pain points and risk profile
• Discover the importance of building cross‐departmental relationships to optimize message delivery and amplify impact
• Learn how to cut through the communications clutter by leveraging multiple communication channels and formats to deliver messages
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© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.
© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.
HOW TO DEVE LOP, TARGET AND PR IOR I T I Z E YOUR K E Y MESSAGES TO MEET YOUR ORGAN I ZAT ION ’ S E&C PA IN PO INTS AND R I S K PROF I L E
HOW TO DEVE LOP, TARGET AND PR IOR I T I Z E YOUR K E Y MESSAGES TO MEET YOUR ORGAN I ZAT ION ’ S E&C PA IN PO INTS AND R I S K PROF I L E
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Risk Assessments
Benchmarking
Communication Strategy and Detailed Plan
Collaboration through Compliance & Ethics Committee
Branding of Department, Initiatives and Programs
Executive Support
KeyComponentsKeyComponents
© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.
B U I LD ING CROS S ‐DEPARTMENTA L RE LAT IONSH I P S TO OPT IM I Z E MESSAGE DE L I V ERY AND AMPL I F Y IMPAC TBU I LD ING CROS S ‐DEPARTMENTA L RE LAT IONSH I P S TO OPT IM I Z E MESSAGE DE L I V ERY AND AMPL I F Y IMPAC T
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Compliance as a Business Partner
Proactive Versus Reactive
Defined Purpose
Liaison Programs
ETHXX – Center for Ethics Excellence
Corporate Committees
ASeatattheTableASeatattheTable
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C U T T ING THROUGH THE COMMUN ICAT IONS C LUT T ER BY L EVERAG ING MULT I P L E COMMUN ICAT ION CHANNE L S AND FORMATS TO DE L I V ER MESSAGES
CUT T ING THROUGH THE COMMUN ICAT IONS C LUT T ER BY L EVERAG ING MULT I P L E COMMUN ICAT ION CHANNE L S AND FORMATS TO DE L I V ER MESSAGES
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© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.
Traditional and Innovative ChannelsOnline and Live TrainingExecutive Messaging / VideosInteractive CodeSustainability ReportAwareness EventsContests and DrawingsBurst LearningPull Learning / ToolkitPrinted Media
Branded Initiatives / LogosDesk GuidesPosters, Wallet Cards, Table Tents
ClearCommunicationsClearCommunications
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Code Launch Event Helpline Awareness
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Annual Compliance and Ethics Summit
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Other Training and Compliance Tools
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THANKYOUFORYOURATTENTIONTHANKYOUFORYOURATTENTION
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