Download pdf - Right Brains on Demand: Crowdsourcing Video

The Marketing Department of the Future: Crowdsourcing Video for SMBs

TRADA PRESENTS

trada.com

#SMBCrowdsourcing

$25

trada.comFergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

Fergus Dyer-SmithCo-Founder, CEOWooshii.com@fergusdyersmith

By 2004 Fergus had spent several years building the UK’s leading student tour operator and Europe’s largest Winter music festival and decided to swap his snowboard for a surfboard in South West Portugal. A bizarre place to then co-found a start-up like Wooshii!

Wooshii is an on-line marketplace for video professionals servicing small businesses with videos for their websites.

Peter LaMotte, President, GeniusRocket.com@peterlamotte

Peter LaMotte is President of GeniusRocket, a creative agency based in Washington DC. First hired by GeniusRocket to run their marketing department, Peter eventually became President of the company at which point he changed the business model from a crowdsourcing company running video and design contests, to a creative agency powered by the creativity of vetted professional community.

Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

Anna Sawyer, Marketing Manager, Trada.com@annafsawyer

Anna Sawyer is the marketing manager, content queen and auteur for Trada, the world’s first crowdsourced online advertising marketplace. Why is she on this webinar? Well, Anna comprises the entirety of Trada’s video production team: she conceptualizes, writes, shoots and edits all Trada marketing videos, and she uses YouTube Promoted Videos to spread the word about Trada.

When Anna’s not producing episodes of MasterPPC Theater, she likes to ride bikes and run the Bad Art Museum Boulder.


Video: it’s the best marketing strategy you’re not using.

Definition of terms:

the process of handing tasks traditionally performed by one person to a crowd of

people

Crowdsourcing:


Diversity of

thinking

Widerange oftalent

Fast results

Simplified hiring

Lower cost

What companies should use video as

part of their marketing strategy?


What type of marketing video will

get me the best results?


How much does it cost, compared to hiring in-house or traditional agency

outsourcing?


How do I ensure that I get exactly what I

want?


What can I do with my content now that it’s created, to get the

most out of my investment?


How do I measure results from video

marketing?


WEDNESDAY, OCT 26, 12:15PM EASTERN

Want Conversions? Build the Ultimate Lead Form!

Internet marketing superstar Brad Geddes has seen it all! In this free webinar, Brad will join Trada and show you essential steps for building a lead form that converts.

Brad is the author of Advanced Google AdWords and is one of only two Google-approved AdWords Seminar Leaders.

Type SIGN ME UP!

into your chat box to be registered

QUESTIONS! Want more info? [email protected]


Fergus Dyer-SmithCo-Founder, CEOWooshii.com

Peter LaMotte, President, GeniusRocket.com

Anna Sawyer, Marketing Manager, Trada.com

mailto:[email protected]

mailto:[email protected]