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Friday, 11 November, 11

Smartphone OS Share10/09–12/10, U.S.

40%

30%

20%

10%

Android

Apple iOS

Blackberry

26%

Source: Nielsen Research


Smartphone OS ShareQ3 2011, U.S.

Blackberry 18%

Apple 28%

Android 43%

Windows Mobile 7%

Other 4%

Source: Nielsen Research



Smartphone Sales 2011 472 million globally


Smartphone Sales 2011 472 million globally Smartphone Sales 2015 expected to rise to 982 million


1 Year PlanChange perceptionRaise revenue


5 Year PlanOwn the corporate market





Internal InitiativeEncourage innovation and success


“Sometimes our offices feel like a Soviet-era government workplace.” ( RIM employee quotes)


“Sometimes our offices feel like a Soviet-era government workplace.” ( RIM employee quotes)

“Success cannot be borne of a 2005 status quo when the world looks a lot different now than it did even 12 months ago.” ( RIM employee quotes)


Idea

Old Innovation Team Structure


Idea

Old Innovation Team Structure New Innovation Team Structure

Idea

Idea

Idea

Idea





Focus on Market Opportunities


Share of Teen Smartphone MarketBlackberry, U.S.

2010

40%

Source: ComScore


Share of Teen Smartphone MarketBlackberry, U.S.

2010

40%

2011

23%

Source: ComScore


28.7% 50%

U.S. Teen Smartphone Adoption

July 2011 December 2012

Source: ComScore


“dear Blackberry, I hate you and we can’t be friends. sincerely, I have an iPhone now” ( RIM employee quotes)



bberry


1

Artist and Brand Collaborations


1

2



31

2



bberry x Kawsbberry x Kaws


Popup and I.D. Stores


SHANGHAI

LONDON

NEW YORK

SOURCE : emarketer

Popup Store Locations


PR/Media Buzz


Lady GagaLady GagaCelebrity Influence: Lady Gaga





Teens Professionals

Target Markets


Teens Professionals

Target Markets


SuccessTeens Professionals

Target Markets


GOVERNMENT

FINANCE

MEDICINE

LAW

Target Audiences


Shield


BlackBerry Shield + PlayBook

Blackberry Shield + PlayBook

Massive amount of confidential data can be sync and secure between the Blackberry Shield and the PlayBook.


BlackBerry Shield

secure platform for professional use

open platform for leisure

Switching platform securely


BlackBerry Shield

PRO IMAGE ANGRY BIRDS

Switching platform securely



Thank you.
