B R I T T A N Y P A E P K ES O C I A L M E D I A

M A R K E T E R  

S K I L L S

E X P E R I E N C E

U N D E R G R A D U A T E R E S E A R C H E R |   N C C U W E S T E R N W A S H I N G T O N U N I V E R S I T Y     |   2 0 1 7 - 2 0 1 8

Conducted market research under the guidance of professors Cat Armstrong and Dan PurdyCreated, distributed, and analyzed a survey in Qualtrics and SPSSCompleted a comprehensive marketing plan to increase millennial engagementPresented conclusions to the Director of Marketing and board members.

B A R I S T A S T A R B U C K S C O F F E E C O M P A N Y     |   2 0 1 2 - 2 0 1 8

( 2 5 3 ) - 5 0 8 - 6 4 6 2 B K P A E P K E @ G M A I L . C O M

2 5 7 6 1 5 2 N D A V E N U E N E # B 3 1 3 R E D M O N D , W A 9 8 0 5 2

B A | B U S I N E S S A D M I N I S T R A T I O N | M A R K E T I N G C O N C E N T R A T I O N W E S T E R N W A S H I N G T O N U N I V E R S I T Y | B E L L I N G H A M , W A     2 0 1 4 - 2 0 1 8

E D U C A T I O N  

C O N T A C T

Passionate about building a community that is focused on brand affinity Continually strive to utilize my creative capabilities as well as my marketing knowledgeLooks for innovative ways to implement social media content 

P R O F I L E

https://www.linkedin.com/in/paepkeb/

https://bpaepke.com

Google Analytics certifiedGoogle AdWords certifiedHootsuite certified Inbound by HubSpot certifiedExtensive Sprinklr experienceSocial Media strategy and execution

Virtual Team collaborationContent creation Project managementBackground in Adobe SuiteMarket researchMultiple brand voice knowledge 

Completed Coffee Masters Certification which enabled me to lead multiple projects within the store Implemented promotional signage and crafts the store experiences as the Visual Merchandising Coordinator Trained new hires to embody company values and expectationsEducated Starbucks Corporate Employees on retail best practices as the Store Immersion Partner  

R E L E V A N T C O U R S E W O R K  

C o n s u m e r B e h a v i o rD i g i t a l M a r k e t i n gM a r k e t R e s e a r c hI n n o v a t i o n i n M a r k e t i n g

S u s t a i n a b l e M a r k e t i n gR e t a i l M a r k e t i n g  M a r k e t i n g M a n a g e m e n t a n d S t r a t e g y  

S O C I A L M E D I A T R I A G E |   J E F F R E Y M C O N S U L T I N G M I C R O S O F T     |   2 0 1 8   -   P R E S E N T  

 Works with Sprinklr to develop themes and trends for Microsoft products through Social ListeningFirst eyes on Earned Social Media mentions for Outlook, Office, Microsoft Store, and SkypeWorks with Machine Learning to continuously improve Social ListeningEnsures that the above brands are engaging with every actionable mention Monitors earned social media mentions for potential issues and flag to necessary leads and stakeholders