Patrick Wings I am a passionate, positive thinking, data and performance driven Digital
Marketing Manager specialised in Inbound Marketing and experienced in
managing teams of 10+ people across different divisions.
IDEO Mobi Sukhumvit
Bangkok, 10260, Thailand
+66851097831 [email protected]
EXPERIENCE
Taskworld, Thailand — Vice President Marketing MAY 2015 - PRESENT
● Managing the Marketing Department (12 team members)
● Reporting to the Board directly
● Developing and executing marketing strategies and plans
● In charge of budgets, monitoring budgets and expenditures
● Management of specialists across Growth, Engagement,
Business Development, Support, Content Department
● Heading Growth Department to collect relevant data to create
automatic reports
● Business Development, pitching and CRM
● Hire, train, and develop digital marketing team including career
planning
● Handling of promotions, evaluations and termination within
marketing department
● Collecting and sharing best practices across team
Taskworld, Thailand — Head of Marketing FEB 2015 - MAY 2015
● Managing the Marketing Division with 10 employees
● In charge of budgets, monitoring budgets and expenditures
● Developing policies and procedures, evaluating and training staff
● Lead day-to-day management of specialists across Growth &
Data, Engagement & Support, Design, Content department
● Developing, pitching and execution of new short and long term
strategies, goals and objectives
● Hire, train, evaluate, and develop digital marketing team
● Collecting and sharing best practices across team
Achievements:
● More than 85,000 registered Users
● More than 4,500 Enterprises signed up
● Doubled amount of DAU (Daily Active Users)
● Increased Website Conversion Rate (Visit to Trial Sign Up) to 27%
● Increased Average Unique Open for Email Campaigns to 30%
SKILLS
Online Marketing
Social Media Marketing
SEO/SEM
Strategic Marketing
Management
Analytics, Data Analysis
Paid Marketing, PPC, CPC
A/B, Multivariate Tests
SaaS
Content Marketing, Blogging
Content Management
eMail Marketing
LANGUAGES
German (native), English
(fluent), Spanish (beginner)
Taskworld, Thailand — Online Marketing Manager, Head of Engagement SEP 2014 - FEB 2015
● Managing the Engagement, Customer Happiness and Support
Division
● Taking care of Enterprise Customers and Key Accounts
● Customer Relationship Management
● Handling, and improvement of onboarding process, and
education of new users
● In charge of Business Development activities including live
demos and presentations
● Nurturing and Retention of Relationships with Users, Companies
and Key Accounts
● Developing new short and long term engagement strategies,
goals and objectives for the Engagement Department
● Growing DAU’s (Daily Active Users) of Software
Taskworld, Thailand — Online Marketing Manager, Operations JUN 2014 - SEP 2014
● Managing day-to-day operations of the whole team (11
employees)
● Development of short and long-term goals, objectives
● Developing policies and procedures, evaluating and training staff
● Reporting to Head of Marketing
● Coordination of three sub divisions (growth, production,
content)
● Planning and coordination of weekly sprints in department
SoftControl.net Ltd., Thailand — Marketing Executive FEB 2013 - MAY 2014
● Managing the production of marketing materials
● Management of website and content (Content creation,
Tracking)
● SEO/SEM (On-page, Off-page)
● SMM (Facebook, Twitter, Google +, LinkedIn, YouTube,
Slideshare)
● Copywriting, Content Marketing, email Marketing
● Customer Relationship Management
● Arranging meetings with prospects and visits to presents
company and products
● Conducting constant market research
● Monitoring competitor activity
● Lead Collection (forms on website)
SoftControl.net Ltd., Thailand — Marketing Executive MAR 2012 - JUL 2012
● Lead Collection
● Maintaining and updating customer databases
● Sales calls to prospects in Germany
● Creation of marketing plan for inhouse software
● SEO/SEM
● Development of Offshore Sales Campaign Germany for our
products and services
● Management of website and content (Content creation)
● In charge of social media platforms (Facebook, Twitter, Google +,
LinkedIn, YouTube, Slideshare)
● Creation, executing and evaluating of marketing campaigns
(MailChimp)
my-league.com, Germany — Co-Owner, Marketing & Sales Manager
JAN 2008 - JUN 2012 ● Creation of Business- and Marketing Plan
● SEO/SEM
● Planning and coordination of Social Media Marketing activities
● Meeting customers and presenting company value
● Public Relations and direct contact to online press
Achievements:
● More than 10,000 registered users
Happy Clients:
● Kaspersky Labs
● Electronic Arts
● Konami
● Activision
● MadCatz
● 2kGames
For further reference visit www.my-league.com
true fruits GmbH, Germany — Marketing & PR Manager NOV 2006 - FEB 2009
● SEO/SEM
● In charge of Newsletter and email Marketing activities
● SMM - Facebook, Twitter
● In charge of all PR Activities
● Customer Relationship Management
EDUCATION
Zuyd University of Applied Sciences, The Netherlands —
Bachelor of Business Administration, Strategic Marketing
Major in Strategic Marketing, Exchange Semester at UDEM - University
of Monterrey, Mexico and Internship in Bangkok
PROJECTS
Personal Websote — www.patrickwings.com
Personal Website based on Wordpress
Taskworld Company Website — www.taskworld.com
Management of whole project and directly involved in copywriting, A/B
testing, tracking, SEO/SEM, Social Media Marketing
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