(+216) 27 722 550
Work
Co-Founder @ Experience Tunisia
Chief Executive Officer @ Aiesec
www.mahdihouli.me
Academic
LanguagesArabic Native
English Fluent
French Bilingual
Master’s Degree inComputer EnginneringJuly 2014
Personal Skills
Digital Marketing Analyst @ StreamerZ
Leadership skillsPresentation skillsProject ManagementTeam ManagementOrganisational Management
VolunteeringAIESECTEDxTunisDauphineISUM 2013 TunisCharity Caravans
Skills
CertificationsGoogle Analytics
Mobile Apps AnalyticsAnalytics Individual Qualification
HubspotInbound Certification
I am Tunisian born on 25 October 1988Experienced Digital Marketing Strategist
www.mahdihouli.me
Aug 2014 - Now
Nov 2013 - Now
Oct 2012 - July 2014
Mobile Dev Intern @ DataGrinders Jan 2014 - July 2014
Creating two mobile applications and a web service to track school buses and to notify parents upon the arrival of the bus taking his/her kid to/from school. Following the MVC pattern, I develloped the Android applications for parents and bus drivers using Eclipse ADT Bundle and Microsoft SQL Server for the database management. The applications are connected to a PHP server and communicating through JSON.
Responsible of benchmarking, planning executing and analyzing campaigns on social networks.Creating, managing and growing the clients’ presence through blogs, Twitter, Facebook, and otherstrategically relevant online properties. Using Google Analytics, Synthesio, Social Bakers and othermeasurement tools to provide reports on metrics, and continually find ways to improve on thosemetrics through testing and new initiatives.
Together with Omar Doukali we came up with this idea to promote Tunisia from a different angle.From the point of view of the experiences of foreigners. We are using the web to help us in the promotion. Results: +10.000 website hits, around 3% social networks growth (weekly). Executed acampaign called "I traveled to Tunisia & I loved it" that achieved a growth of 60% in social networksand 70% in website hits and an article published on HuffingtonPost Maghreb and nominated for Tunisia Web Awards 2014.
Working with 8 local committees to improve teh visibility of AIESEC in Tunisia and to reshape the brand of AIESEC along side with the implementation of new systems of tracking and analysis and platforms for improving the internal communication within the team and with the local committees. Results: Planned 6 campaigns and maintaned an engagement along the term that generated +700% growth in lead, +35% conversion rate, +100% in social networks growth, +50.000 website hits and more than 50 articles published about the campaigns in media websites.
HoosuiteHootsuite Professional
DIGITAL BRANDING
DIGITAL MARKETING STRATEGY
DATA ANALYTICS
SOCIAL MEDIA MARKETING
CONTENT STRATEGY
SEARCH ENGINE MARKETING
BRANDING
ILLUSTRATION
VIDEO EDITING
INFOGRAPHICS
UX DESIGN
UI DESIGN
WEB DEVELOPMENT
DATABASE MANAGEMENT
MOBILE DEVELOPMENT
SOFTWARE DEVELOPMENT
SOFTWARE DESIGN
SOFTWARE ARCHITECTURE
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