Shannon Ford6736 W Wisconsin Ave • Wauwatosa, WI 53213 414.731.9025 • [email protected]
Professional Experience
Moroch Partners LLC June 2014 – December 2014Account Services and Public Relations Intern
Public Relations work including strategy, news releases, pitches, social media calendar Research competitive landscapes and compile decks to develop counter strike strategies Create and execute social media strategy Executed Packers Activation Days with McDonald’s team Proactively develop and pitch news releases to media nationally Worked with: McDonald’s of Northeastern Wisconsin and Upper Peninsula Michigan, Red River
Valley, South Central Wisconsin and Northern Illinois, Packers
Savage Solutions LLC November 2013 – March 2014Account Services Intern
Develop campaign strategies Brand building Brand identity and key message development Research competitors and create competitive plans Public Relations work including strategy, news releases, media lists
Tuckaway Country Club June 2013 – October 2014Bartender/Beverage Cart
Monitored and updated inventory Time management Keep calm in fast pace environment Able to anticpate needs of members Developed high level communication and etiquette skills
Aveda Experience Center November 2013 – February 2014Aveda Keyholder and Advisor
Assisted with training Extensive product knowledge Sales experience
Volunteer Work
Brew City Bully Club September 2014 – PresentBrand Ambassador
Assisted with promotions
Hunger Task Force July 2013Brand Ambassador
Collected food at Irish Fest
Education
University of Wisconsin-MilwaukeeBachelor of Arts in Journalism, Advertising and Media Studies, December 2014Emphasis on: Public Relations and AdvertisingMinor: CommunicationsAccomplishments and Activities
Four-year member of UWM Panther Dance Team 2010-2014Single handedly raised over $500 for UDA Nationals cost
Ad Club Officer 2014
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