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National Institute of Technology Patna
DSM 2010
Design Specifcation Manual
Visual Identity Design
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contents
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Previous Identity Design .............. ............... ............ 5
About Visual Identity Design ................................... 7
Idenity Brie or NIT Patna ....................................... 9
Font or Visual Identity (Roman) ..............................11
Font or Visual Identity (Devnagiri) ...........................13
Logo Single colour ..................................................17Logo Single colour (Devnagiri) ................................19
Logo & Smbol U
1 Unit A - Centralised .............................................23
2 Unit A - Centralised .............................................25
3 Unit A - Horizontal ...............................................27
4 Unit A - Centralised .............................................29
5 Unit A - Vertical ....................................................31
6 Unit A - Institute Seal ...........................................33
7 Unit A - Departments ...........................................35
NIT colour spectrum ................................................37
Multi colored variations ...........................................39
8 Unit A - Two colour logo .......................................41
9 Unit A - Single colour logo ..................................43
9 Unit B - Four colour logo ......................................45
10. Unit A - Outline logo ..........................................47
So Dsg
Business Card ........................................................51
Envelopes ................................................................53
Letterhead ...............................................................57Certicate Design ....................................................59
CD/DVD - Cover design ..........................................61
Rubber Stamp ........................................................63
Medal Design ..........................................................65
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about
visual identitydesign?
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What iS an effective viSUaL iDentity?
Clear semantic perception o the Insitution.
Should be bold, direct and memorable.
Unique in its own domain o visual idenities.
Communicate the insitution's persona.
Work well across media and scale.
Work both in black and white and in colour.
What iS LOGO/ SyMBOL?
The logo/ symbol is the ocal point o any
identity system and the key to its acceptance.
Logos are signs, visual or word marks o identity
designed or easy recognition in every part o the world,
rom international corporation, to charities, political
parties, to community groups, Educational Institutions,
etc.
Logo/ symbol help us distinguish one institution
rom another. The way a logo does this is by refecting
visually, the activities, values or attributes that
represent an insitution best-in the view o the
Institute's visionaries.
What DO LOGOS Mean?
Their main purpose is to be inormative (visually)
to convey to whom or what something, someone,
somewhere belongs. Insitutions which branch into
various disciplines o their study domains, usually
depict a vision, a visual statement through their logos;a statement with which one can identiy the institution,
hence are more abstract in nature. To depict a concept
abstraction is preered and the semantics o the orm
potrays the visual attributes.
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previous
visual identity(need for change)
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BaSe Line fOr the SyMBOL-
ShraMOnavarath cheStaya:
MeaninG iS ceaSeLeSS effOrtS,
cOntinUOUS StrivinG tOWarDS a GOaL.
Absent in the current identity is the ull nameo the Institute in Devnagari and Roman Scripts,
integrated as a single unit. The objective was to
preserve the line Shramonavarath Chestaya
rom the previous identity and create a complete
new orm (symbol) to suit the changing times.
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generation of
brief & keywords
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Patna.
Sun god is worshipped in Patna, Bihar on
the occasion o Chatth Puja. It is also known as
"SuryaShasthi". People observe Chatth puja to
thank the Sun or bestowing the bounties o lie
on earth, as also or ullling particular wishes.
Culture is thereore envisaged through the
visual element "Rising SUN" which is explored
as a common thread through out the symbol.
Sun is the center o all creation. A "Rising Sun"
symbolizes a new awakening, a new begining, a resh
perspective. The Sun emits thousands o rays, sharp
and straight. This thought gets visually translated to
unviel a semi circle (rising Sun) and geometric orms,
creating patterns. Colour pallette is warm, and
inspired rom the concept o a rising Sun.
The name (pride) with the symbol is thereore
upront, clean, ormal and has a proessional look.
The choice o the ont is unique and purposeull.A conscious decision was made so that the current
idenity is dierent rom the exisiting NIT's in the country.
This extraordinary ormal quality o the ont creates an
image, o being crisp, sharp, and precise, in turn giving
an identity, a pride, which is made visually recognizable.
PrOGreSSive eDUcatiOn.
Progressive is moving ahead and seeking or.
Visually the rays o the Sun, emerge, radiate rom the
center, to spread, continuously, disseminating the light
o knowledge. Education is depicted by the lotus.
An abstraction o the lotus petals enriches the visual
image by metaphors o blossoming o the ve senses,
through which we acquire knowledge. Five organs o
knowledge, external actors, touch, taste , smell, sound
and vision. At times, the three inner actors, mind,intellect and ego combine to make it eight.
PriDe.
NIT's are premier institutions o engineering and
technology education in India. Pride here is associated
with the name, NIT Patna. How this name is translated
into a visual identity depends on the choice o the ont
which will represent the title, "NIT Patna".
Metamorphosis rom Bihar college o engineering
to National Institute o Technology Patna triggered
the need or a new identity. A new name, a new ace,
a new begining, which was required to be translated
into a visual langauage, the Institute could reckon with.
The legacy o Bihar college o engineering is retained
by the virtue o the sanskrit words "Shramonavaratha
chestaya". This line (ceaseless eorts) is incorporated
in the new symbol or the same purpose. Keywords
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roman font
for visual identity
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Primary typeaceRotis Semi Seri (65 bold)was chosen or its cripsness,
the proessionalism it potrays through the rendering o
its precise curves, it's intricate crat and sensitivity
towards ormalism. The chosen ont is an expression
o the institutions character and refects its values.
Secondary typeaceFrutiger (55 Roman) and (65 Bold) should be used
as a secondary typeace or all communications
designed and published or Print communications.
Guidelines or use o typeHeadlines: Rotis Semi Seri (55 roman) or (65bold)
Body Text: Frutiger 55 Roman
For emphasis within body copy use
Body text Headlines & subheads: Frutiger 65 Bold
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devnagari font
for visual identity
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Customised typeaceA devnagari equivalent to Rotis Semi Seri was
designed to compliment the logotype. Utmost care
is taken to visually match the exact character o
the Roman alphabet. A vector version (outline o
the logotype) is provided in the digital le.
The installable ont le nitp.tt is supplied to be
used with microsot word and other
publishing sotwares.
Secondary typeaceDevnagari ont DV-TTYogesh (Bold) was
chosen to complement the Roman alphabet
equivalent Frutiger (55 Roman) and 65(bold)
chosen or body copy.
Guidelines or use o typeHeadlines: DV-TTYogesh (Bold)
Body Text: DV-TTYogesh (Regular)
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logo roman
single colour application
on corporate colour
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logo single colour
application on grey gradients
logo single colour
application on black gradients
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logo devnagari
single colour application
on house colour background
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logo single colour
application on grey gradients
logo single colour
application on black gradients
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units for
logo & symbol
Logo congurations: The logo is available in dierent congurations and permits varied use considering a wide range o applications.
Each conguration should be treated as a single unit the proportion and spacing o elements should not be altered at all.
Filename:
1_centralised_unit_A.ai
Design Philosophy:
The sharp geometric patterns striving to achieve a goal maniesting progressive education.
Sharpness and precision symbolize clarity o thought, guiding a ocused mind with sel condence, to seek resh avenues in all directions.
1 unit A centralised
Folder location:
VIDNITP / logo_units
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2 unit A1 centralised
Filename:
2_centralised_unit_A1.ai
Folder location:
VIDNITP / logo_units
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3 unit A horizontal
Filename:
2_horizontal_unit_A.ai
Folder location:
VIDNITP / logo_units
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4 unit A horizontal with address
Filename:
4_horizontal_unit_with_address_A.ai
Folder location:
VIDNITP / logo_units
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5 unit A vertical
Filename:
4_horizontal_unit_with_address_A.ai
Folder location:
VIDNITP / logo_units
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6 unit A institute seal
Filename:
6_Institute_seal_unit_colour_A.ai,
6_Institute_seal_black&white_A.ai
Folder location:
VIDNITP / logo_units
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INFORMATION
TECHNOLOGY
COMPUTER SCIENCE
& ENGINEERING
ELECTRONICS &
COMMUNICATION ENGINEERING
CIVIL ENGINEERING
DEPARTMENT OF
DEPARTMENT OF DEPARTMENT OF
DEPARTMENT OF
7 unit A departments
ARCHITECTURE
DEPARTMENT OF
MECHANICAL
ENGINEERING
DEPARTMENT OF
ELECTRICAL
ENGINEERING
DEPARTMENT OF
Folder location:
VIDNITP / logo_units_departments
Filename:
7 logo unit departments A
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ELECTRONICS &
COMMUNICATION ENGG.
DEPARTMENT OF
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C: 0 M: 10 Y: 100 K: 0
R: 255 G: 221 B: 0
C: 0 M: 20 Y: 100 K: 0
R: 255 G: 203 B: 5
C: 0 M: 0 Y: 0 K: 70
R: 109 G: 111 B: 113
C: 0 M: 0 Y: 0 K: 100
R: 35 G: 31 B: 32
C:0 M: 65 Y: 100 K: 0
R: 244 G: 121 B: 32
C: 0 M: 100 Y: 100 K: 10
R: 215 G: 25 B: 32
C: 0 M: 35 Y: 100 K: 0
R: 252 G: 175 B: 23
C: 0 M: 50 Y: 100 K: 10
R: 247 G: 147 B: 30
NITP colour spectrumThe main Symbol colours are yellow, orange and red.
Consistent use o these colours builds a
brand recognization.
YELLOW Yellow is primarily the color o happiness,
cheerulness, expansiveness and lack o inhibition.It is the welcome warmth o the Sun and the glow o
a spiritual halo. While calming and relaxing, the color
does suggest a desire or change, that things are never
quite at rest.
RED It is the impulse towards active doing, towards
struggle, competition, and enterprising productivity.
ORANGE Orange is more symbolic o asia,
not western. The Indianess is potrayed through the
use o orange, which is a identity o the symbol.
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our colour + single colour logoagainst white backgrounds
White background is ideal or the our colour logo.
Whenever possible use white background or the logo.
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Four colour Black and white Greyscale
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8 unit A two-colour logoagainst mono-colour backgrounds
Filename:
8 two colour logo unit A
Folder location:
VIDNITP / logo_units
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9 unit A single-colour logoagainst mono-colour backgrounds
Folder location:
VIDNITP / logo_units
Filename:
9 single colour logo unit A
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9 unit B our-colour logoagainst mono-colour backgrounds
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10 unit A outline logoagainst plain mono-colour backgrounds
Folder location:
VIDNITP / logo_units
Filename:
10_outline_colour_logo_unit_A.ai
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stationery
design
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National Institute of Technology Patna
Ashok Rajpath, Patna - 800 005, Bihar, INDIA
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business cards
Folder location:
VIDNITP / stationery
Filename:
vcard_ocial.ai
Dr. Vishnu SubramaniumProfessor
Computer Science & Engineering Dept.office : +91 061 2567348
mobile : +91 061 2567348
email : [email protected]
web : www.nitp.ac.in/ cse/ vishnu.html
National Institute of Technology Patna
Ashok Rajpath, Patna - 800 005, Bihar, INDIA
www.nitp.ac.in
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ofcial & departmental envelopes
Folder Path:
VIDNITP / stationery
Filename:
en_ocial.ai | en_departmental.ai
National Institute of Technology Patna
Ashok Rajpath, Patna - 800 005, Bihar, INDIA
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National Institute of Technology Patna
Ashok Rajpath, Patna - 800 005, Bihar, INDIA
Computer Science and Engineering Department
www.nitp.ac.in
National Institute of Technology Patna
Ashok Rajpath, Patna - 800 005, Bihar, INDIA
Mechincal Engineering Departmentwww.nitp.ac.in
Folder Path:
VIDNITP / stationery
Filename:
en_ocial.ai | en-departmental.ai
National Institute of Technology Patna
Ashok Rajpath, Patna - 800 005, Bihar, INDIA
Architecture Departmentwww.nitp.ac.in
ofcial & departmental envelopes
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letterhead ofcial, departmental & continuation sheet
Folder Path:
VIDNITP / stationery
Filename:
lh_ocial.ai | lh_departmental.ai
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design ocertifcates
xnE B +vI, +nDirector & Chairman, Senate
+vI, SE bChairman, Board of Governors
National Institute of Technology Patna
+n E +x {
E|tME xiE
E ={v
On the recommendation of the Senate
Anant Kumar
in
Civil Engineering
having successfully completed the prescribed requirements
in the Session 2007-08 is being awarded the Degree of
Bachelor of Technology
j2007-08 xvi +iB i{E{h Ex { =xi Vx n V n
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NationalIn
stituteof
TechnologyPatna
+nE+x
{
E
|tMExi
E
E={v
nthereco
mmendat
ionofthe
Senate
Kumar
drequirem
ents
j2007-08
xvi+i
Bi{E
{hEx{=
xiVxn
Vn
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CD/DVDsofcial presentations
Folder Path:
VIDNITP / writable_media
Filename:
writable_media_ocial.ai | writable_media_event.ai
writable_media_cover_ocial_.ai | writable_media_cover_event.ai
Of i l C ll i l
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Write your text here!National Institute of Technolgy Patna
Write your text here!National Institute of Technolgy Patna
Ofcial College estivals,seminars,conerences
f i l
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ofcialrubber stamp
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institute
medal design
Folder Path:
VIDNITP / Medals
Filename:
medal_overall_topper.ai | medal_gold.ai
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o Medal Rendering
th l th I tit t
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http://www.nitp.ac.in
NIT Patna
National Institute o Technology PatnaAshok Rajpath, Patna 800 005, Bihar, India
Design Specications Manual
2010
the logo o the Institute was
changed with eect rom 23.01.2010
SOftWare aPPLicatiOnS fiLe fOrMat
ePS PnG Gif JPG tiff
WOrD PrOceSSinG
WeBSite
DiGitaL DeviceS
viDeO
recOMMenDeD fiLe fOrMatS fOr nit Patna LOGO
recOMMenDeD
accePtaBLe
vector vector pixel pixel pixel
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NIT P
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NIT Patna
National Institute o Technology Patna
Ashok Rajpath, Patna 800 005, Bihar, India
Design Specications Manual
2010