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What is Fundraising?
This is the selling of an idea to others whohave the means to contribute money, time,
service or support in kind to make it
happen.
What is Resource Mobilization?This is the bigger effort of ensuring that the
institution has adequate funds to develop
and conduct activities.
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Key conceptsThis is done through; Proposal writing
Concept papers
Letter to donors
Trainings
Rent Charity walks
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Types of donors
Corporate (Coca Cola company, Digicel,Banks, GT & T).
Families and Foundations.
Individual donors INGO
Church agencies.
Multi-National /UN agencies Government agencies.
Multilateral Development Banks.
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Where do donors get money?
Road walks/Charity walks. Market auctions.
Concerts and exhibition games.
Contributions from salaries. Personal will commitments.
Government taxes.
Sale of rights (Advert pictures whensold).
Court claims.
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What motivates donors to give?
Concern for good will. Duty to give; religious goals.
Guilt: B.A.T due to its product that
causes lung cancer. Personal experience: former victim of
the same experience.
Being asked. Personal benefit: Political ambition.
Peer pressure.
Corporate responsibility.
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Donor pyramid
One time giver Regular giver
Committed giver
High value donor.
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Common Fundraising Strategies
Ability to ask
People give to people to help people
Credibility
Understand donors need.
Know the relative standard of giving (Applying for littleor more money)
Donors are people not offices. They can like you, get
annoyed, upset. Etc.
Show peoples need. Set an example.
The 80/20 rule: More efforts more funding.
Seeking for long term partnership.
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Never forget the 6Rs.
Right organization Right donor
Right amount
Right way
Right time
Right course.Be patient, never give up, try and try.
Say thank you for good or bad news.
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Tips on fundraising
Network. Start with local opportunitieslike; individuals at local levels,
beneficiaries, other non governmentorganizations, community based
organizations, Religious leaders,
cultural leaders, government structuresi.e. Toshaos, Councilors, RDC, DEOs,
etc.
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Involve Donors: Let donors be part of
your operations like getting involved inmonitoring and evaluation, ask them to
be part of board members at the
executive if they can.
Work with celebrities: involve popularpeople as partners like cultural leaders,RDCs, DEOs or patrons of your project.
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Know the donor: You should seek for fundingfrom the donor you know how it operates, lend
funding and trusted.
Working with international volunteers: As they
mobilize resources physically, economically andsocially where one can acquire experience.
Watch grammar and spellings: this is one ofthe areas one should be very keen with whenmobilizing resources in terms of proposal writing,
concept papers and letter writings.
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Understandable project: show the clearunderstanding of the project you are
seeking funding for. Make clarity of theproject to show donors that you know it.
Appraisal process: one should know theproposal review processes.
Proof read: to be very sure of yourspellings, grammar and other errors, one
should be in position to review or proof read
the proposal before submission to the
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Consider joint proposals: Using net works toavoid duplication of service delivery, when writing
project proposal one should be knowledgeable ofpartner operational areas and seeking for
reference from partners who must have got
funding from the same donor. Thats why joint
proposals are important.
Fundraising Committee: Establish a fundraising
committee and a clear plan for resourcemobilization.
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Desperate: Avoid sounding desperateto a donorbecause donors may consider you to be having
inadequate capacity to handle funds once fundedor mismanage.
Embassies: Utilise embassies for moreinformation about funding opportunities or about
particular funding. They are in position to support
or recommend you for funding from other donors.
Reference:Ask for and attach reference contact
details on your proposal to avoid donors todoughty your capacity, integrity etc.
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One Individual: Donors fear to fund oneindividual owned organization. One should be in
position to explain the capacity of running theorganization, beneficiaries and partners.
Jargons: One should use the donor jargonsoften. You should dance to donors tune than one
to force donor to dance to their tune. The use of
creole language may not work out there like m-
thing or mi instead of Me, them men wherethey may not understand.
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Limitations for Organizations.
Great Competition: Donors receive a lotof proposals for funding yet they may not
fulfill all their needs.
Lack of Accountability: Lack of properaccountability, credible references, resource
transfers, registration issues limitorganizations to access funding.
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Heavy work Load: there may be heavywork load in funding, monitoring and
evaluation of large number of smallorganizations than small number of big
organizations.
Lack of necessary structures: There maybe insufficient structures that may not fulfill
funding priority area therefore limits fundingopportunity.
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Common fundingmechanisms/Jargons
RFF-Request For Funding. RFP-Request For Proposals.
FOA-Funding Opportunity
Announcements. LOI-Letter Of Intent/Interest.
CFC-Call For Concepts. Scholarships
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Key steps
Proposal writing is a step by stepprocess that should be well managed.
Planning
Writing Submission
Follow up to find out if awarded orrejected.
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Direct Letter
This is request of funding that caneither be of urgent or long term but its
mostly appropriate with urgent needs
like in disaster times, calamity,sickness, etc that can catch donors
attention to give at any time.
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SCPDA, South Rupununi, Region #9
20th Nov 2012
Canadian Disaster Fund
Canada Embassy
I am Samson Esudu, Fundraising & Public Engagement Advisor,SCPDA. Best regards go to you for the support you have always rendered tothe people of Guyana especially in responding towards disasters. Much as
many agencies are on the frontline in disaster management, its also of our sad
note to the people ofAishalton village who have been cut off by the flooded
river for a period of2 months and lack immediate alternatives to access basicneeds like food items, their homes are also flooding which has inflated pricesof all commodities. They have lost hope for the next year.
Over1000 people are in this area and there is immediate need forfoodand non food items which is worthy US$500,000 for the first 6 months period.
By then floods will have reduced.Thanks for your commitment and partnership in working hand in hand for
the disaster response.
Yours in Partnership
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Concept Paper/Note
Catch attention during opening. Tell what the gift will do.
Be personal; give names.
Highlight volunteer aspects of the work.
Describe the real gaps to be met.
Offer hope/solutions.
Show appreciation well in advance.
Base the appeal on past success. Present a permanent solution.
NB:KISS (Keep It Simple and Short)
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Families &Foundations/Individual Donors.
Bill and Melinda Gates Foundation. Ford
Clinton Foundation George W. Bush Foundation
Presidential Malaria funds.
Google www.foundations.org
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INGOs & Church Agencies.
Conservation International World Wildlife Fund
Forest Peoples Programme Catholic Relief Services
VSO/Cuso International
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Multi-National /UN Agencies
United Nations Childrens EducationFund(UNICEF).
World Health Organisation.(WHO)
United Nations Development Plan(UNDP)
United Nations Human Rights
Commission.(UNHRC) World Food Programme(WFP)
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Government Agencies.
USAID-USA DFID-England
JICA-Japan
CIDA-Canada SIDA-Sweden
GTZ-Germany
AUSAID-Australia etc. especially at theirembassies.
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Multilateral Development Banks
World Bank International Monetary Fund(IMF)
Service and Membership Clubs
Rotary clubs.
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Other than money;
Ask for equipment likecomputers, printers,
Scholarships Recommendation letters
Board membership.
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Roles of Managers/Staff
Initiate meetings and partnershipwith donors.
Identify and solicit for resources. Plan and coordinate with donor
agencies.
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Assignment/Exercise
Reflect over your projectQn 1 Which donors should you target?
2 Why?
3 What strategy will you use to bringthese on board?
4 What are the challenges?
5 How can they be over-come?
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Project Proposal
This is a deliberate expression of
intended activities in order toachieve the target goals and
objectives at specified period of
time.
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Contents of a proposal
1. Executive summaryThis answers the questions what is the project allabout.
This is a critical section of the proposal. It is readfirst or may be last. Donors may not have time to
read entire proposal which is bulky and compose
of statements that they may not be understanding
or not connected to each. When writing executive
summary, it must be short and clear to the point
comprising of what is in the entire proposal.
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2 Profile.Who are we?
This section describes yourorganization/group/association/company. Its
credibility (Audited financial statements and
references add value). Also provide information
about the nature of your organization, size of its
annual budget, your major funding sources,
institutional goals etc.
Outline the track record of your organization,experience in planning, managing, implementing,
monitoring and evaluating similar interventions.
Di hi t i
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Discuss your achievements in
similar area. Include a short resume
or c.v. of key staff and show howwonderful and trustworthy a pair of
hands you are as in a team. Sustainability of the project should
clearly be elaborated.
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3. Problem StatementThis answers the question Where are
we?
It covers the background as well as an
analysis of the need to be addressedby the proposed intervention. It should
be confined to the aspects of the
situation that are relevant to thesituation and intervention you are
proposing.
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Explaining the following;
How you or organization got involved inidentifying the problem. Was it through a
baseline survey?
Explain the nature of the problem. Explain the magnitude and relevance of
the problem.
Do the analysis of unmet need. Relate the problem to
national/international policies/focus
especially the millennium development
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4. Goals & ObjectivesIt answers the question Where do we
intend to go?GOALthis highlights the reason for the
project or rationale for hiring the project.The project may have only one goal. The
goal is affected by other projects. The
project may not achieve the goal in itslifetime.
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PURPOSE - what the project hopes to achieve by the
time it is finished? What change has occurred as a
result of this project? A project may have only onepurpose.
OUTPUTS - What will project leave behind when it is
finished? Concrete, practical things left in place by the
time the project in finished. Sometimes referred
deliverables. Can be used as milestones of what has
been accomplished at various stages during the life of
the project.ACTIVITIES - How the project will achieve its outputs
and what the project will actually do during its
lifetime.
ASSUMPTIONS AND RISKS diti th t
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ASSUMPTIONS AND RISKS - conditions that
exist beyond the real of control in a project and
conditions that threaten the potential forachieving the project purpose.
Which route shall we take?
This refers to the design of the interventionsthat will meet objectives and contribute to
the attainment of the specific objectives.
The strategy is the core of the projectdesign. It may consist of a single or a
number of simultaneous of sequential
interventions.
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5. Implementation plan.
How shall we travel?This is a core section of the
proposal that describes what isgoing to be done like how activities
are to be carried out.
Having described where you want
to go and what route to take.
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6. Monitoring and Evaluation
How shall we know that we havearrived?
Show the prospective donor the system
for M & E at the design stage.Clearly state roles and responsibilities.
Note that donors look for resultstherefore show Result Oriented
Monitoring.
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7. Budget
How much will it cost?Enumerate anticipated costs of theplanned inputs and activities.
Please note that budgets areforecasts not definitive statements
of costs.Budget calculations should be
clearly shown.
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8. AppendicesEvidence of your descriptions.This is composed of any attachments
like Certificate of registration,
Recommendations from otherpartners/donors, audited reports, Bank
statements etc. These add value to
your proposal for funding. They showevidence of maturity in the same areas.
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30 Reasons why your
proposal request
was not honored.
These comments have been
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These comments have been
gathered from proposal reviews
over the last 15 years. Theyhighlight the most common errors
proposal writers make indeveloping and writing their
proposals and illustrate by negative
example what reviewers look for in
winning proposals. All of these
errors are avoidable.
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Deadline for proposal
submission was notmet
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Guidelines for proposal
content, outline and lengthwere not followed. Overall the
most striking reason for lowmarked proposals was theconsistent failure of NGOs to
fully responsive to what wasasked for in the request for
proposals.
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Proposals are notorganized so that their
distinct sections can beeasily matched against
the RFP evaluationcriteria
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The project, althoughgood, was not a
priority topic to the
sponsoring agency.
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Proposed project design
and implementation werecompletely traditional. the
proposed project offerednothing unusual,
intriguing, or clever or itseemed to lack
si nificance
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Proposal was not clear in
describing one or moreelements. or the proposal was
not complete. For example, the
proposal did not describe how
the project would be managed,
how activities would bemonitored and results evaluated
and reported
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The writer /agency does not
seem to know well thesubject matter .For example,
sources cited were out ofdate, or the proposal writer
overlooked importantreference materials previous
studies and projects.
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Proposed project
appeared beyond the
capacity of theindividual or institution
to implement.
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Method for
conducting the
project was notexplained or seemed
unsuited to theproject.
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Budget was too
high/too low.
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Costs appearedgreater than the
benefits, or it wasun clear who would
benefit.
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Constrains most likely
to be encountered incarrying out the project
are not considered andthere were no tactics
for overcoming them
presented
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Rationale for choosing
a particular approach
as the best solution toa problem was missing
or not very well thoughtout.
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Lessons learnedfrom previous
projects are notshown or are not
made relevant to the
proposed project
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The proposed
beneficiaries of the
project had no role inidentifying problems and
solution, therefore, itseems unlikely that
benefits will be sustained
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Work plans are too
vague .they lackspecifics on what
activities are to be
done, why, how, when,in what sequence and
b whom
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Weak evidence is
presented of abilityto meet schedules
M
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Management
responsibility andcapability are not clearly
demonstrated in terms ofplanning activities,
budgeting funds,providing commodities,
kee in records and
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The quality of the
writing is poor. Theproposal is hard to
read, uses sweeping
generalizations andjargons, is excessively
re etitive and too lon
Th l t i
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The proposal contains an
unreasonable number ofmechanical errors (e.g.
typos, pages, upsidedown out of place)
showing an inattention todetail and quality of work.
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The project as
proposed is overly
involved with toomany elements
under simultaneousimplementation.
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The problemseems premature
and warrants at
most only pilotprojects.
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The problem as
stated seem more
complex than what
the writer appearsto realize
Th bl
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The problem
statement is not of
sufficient importanceor is unlikely to
produce any new oruseful information.
Th j t
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The project as
proposed is overly
involved with toomany elements
under simultaneousimplementation
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The institutional
setting isunfavorable
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The projectproposes to rely on
too heavily on
insufficientlyexperienced staff.
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Absence/reallocationof funds by the
donor. This may bedue to an urgent
need or calamity
earth uake
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Lack of follow-upwith the donor after
submitting the
proposal.
Your proposal was not
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Your proposal was not
received
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Get to groups andwrite proposal on
areas of grouppriorities.