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PRERNA VERMA(102)KUNAL RAVAL (76)
RESEARCH PROPOSALON
CONSUMER SPENDING ON FOOD
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Research Objective & Methodology
RESEARCH OBJECTIVE: To know the consumer spending behavior with respect to inflation on different
products
RESEARCH METHODOLOGY: Primary data : Questionnaire (60 respondents from different occupation of
ahmedabad) Secondary data: 6 Literature review
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ANALYSIS & FINDINGS
Demographics : Age Occupation Household income More spending on sector Spending on food
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ANALYSIS & FINDINGS . . .
Spending on fast foodNumber of visits on fast foodReason of eating outside over home cooked
food Consumer get attracted to cheaper foodsConsumption of food decreases when price
increases
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CONCLUSION