ResearchThe Company
Check company’s website.
Google the company and then click on “News”.
Check company’s social media pages (LinkedIn, Twitter, Facebook, YouTube).
Check company’s annual report (called 10-K in US for public companies).
ResearchThe Interviewer
Google the person I am going to talk to.
Social Media research: At the minimum check their LinkedIn, Twitter and YouTube profile.
Check interviewer’s blog (if applicable).
ResearchThe Position
If offered a role, what 3 problems will I be solving for them?
What is my unique value proposition for this role?
Why should they hire me?
Look Closer
What problem does this company solve?
What problem does the group/team hiring me solve?
What Products, Solutions or Services does this company and my group offer?
Research For Connections
A LinkedIn search for my target company and my target role. (To identify people whom I may consider approaching for advice)
Deliberate search (LinkedIn, Google,..) for people who could help make an introduction or even recommend. (Example – school alumni working at the same company)
Thank You
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