Concept Note –
As a Bindass Radio Station – we have proved our wits by Challenging authorities to come up close and personal with Reality with activities like Red Mike
Now its time to make people proud about their city…!!
Its Time to Celebrate the Pride of the city – and giving its due Appreciations to people have given a reason to cheer, talk and Stay back in the city …!! Everyone feels proud about his/herCity – how big or small it may be – its has Attitude …!!
And Red Stamp stands for that Attitude of those people who chased big dreams in small things and became city’s Pride …!!
Concept Note –
Real Stories - Real People
1. Hyderabad’s Best Irani Chai cafe2. Hyderabad’s Best Biryani3. Hyderabad’s Best Chat point 4. Hyderabad’s Best Youth Hangout 5. Hyderabad’s Best Fashion Shop 6. Hyderabad’s Best Residential Colony 7. Hyderabad’s Best Movie Theater 8. Hyderabad’s best maintained Traffic Junction9. Hyderabad’s best Night Eat Out10. Hyderabad’s best Pan Shop
The categories will cover the TOP 3 best things of the city – and ask people to Nominate the NO.1.
STAMP – ACTIVITY PERIOD AND EXPOSURES – 2 Months
Activity Teaser
No of
days
No of
rotates
No of
hours
Total
rotates
Teaser
campaign 2 2 18 72
Promos 5 1 18 90
RJ mentions 5 2 per show 12 per day 60
Activity Period
No of
days per
week
No of
rotates
No of
hours
Total
rotates in
a wk
TOTAL FOR
5 WEEKS
Promos 7 2 18 252 1260
RJ
mentions 7 1 link 18 126 630
OB links 2
2 link per
show 5 20 100
What’s happening On Air ?
• Each Category will have 3 days on Air promotion
Plan for the 3 days
Day Activity Show
Day 1
Asking people to nominate through sms the best pan shops. At
end of first day we would select top 10 nominations which our
RJs would visit the next day
All shows - Morning No1 to
Midnight Biryani
Day 2
Our RJs will visit the top 10 places and give Obs from there.
OB links would constitute of RJs talk and testimonials from
people there.
From Morning No1 to Red
Recharge
Day 3
From 7am on, we create the hype and announce the top 3
nominees. Bytes of the selected nominees are aired and people
are asked to sms to vote their favorite. The person who gets
maximum votes would be the winner.
From Morning No1 to Red Adda.
Winners are announced in Full too
Bindaas from 5:30pm on.
What’s Happening On Ground ?
Every week we would have 2 days on ground activity .Our jocks would go to the selected nominees and take their testimonials and bytes from the nominees. On the day when winner is announced our jock would go the winner with RED BAND to declare the victory.
Every day when he goes to the nominees he would go in branded vehicle .To make it more local branded auto would be apt for the jock to go to the winnersEvery day the jock would do activity in one of the popular nominees. He would interact with people who visit the shop. Play a few games over there and give away the gratification. (Red fm Umbrella)
The weekly on ground activity
Grand FinaleEnd of the activity - We will call Hyderabad to be a part of the celebration.
Wherein we have a huge on-ground set-up at a place like People's Plaza, like a
mela. All the winners will come and set-up their stalls. Like the best pan shop
will have a stall and rest of Hyderabad can enjoy the taste of the best.
We end the activity with a celeb/district collector/minister giving away prizes
to these winners.
Performances on Stage by Dancers and Singers
This event will be a big gala event with lots of crowd gathering to witness the
awards and the RJ introductions.
This will also have a exhibition atmosphere with lots of stalls placed for
entertainment.
Main Sponsor
ON AIR:
• RED STAMP POWERED BY “….” tags– Teasers – 18 hrs/day X 2 per hr X 2 days = 72 tags – Revealing Promos – 18 hrs/day X 1 per hr X 5 days = 90 tags– Revealing RJ mentions – 12 per day X 5 days = 60 mentions– Activity promos – 18 hrs/day X 2 per hr X 35 days = 1260 tags– Activity RJ mentions - 18 hrs/day X 1 per hr X 35 days = 630 mentions– Activity OB links – 5 hrs/day X 2 per hr X 10 days = 100 tags A TOTAL OF 2212 tags (i.e. 11060 secs)- FCT 3000 Secs in Hyderabad- FCT 2000 secs in ROAP
ON Ground:
• Powered By “…” Title in approx
– 15 hoardings
– 25 Bus Brandings
– 10 bus shelters
– 500 autos
• Powered By “...” Title in the backdrop of the final event.
• Place for a Stall and 2 standees at the final event venue
• The Complete activity will be promoted through other mediums like Newspapers and Television Channels
• Cost: 15, 00,000
Associate SponsorON AIR:
• RED STAMP in association with “….” tags
– Teasers – 18 hrs/day X 2 per hr X 2 days = 72 tags
– Revealing Promos – 18 hrs/day X 1 per hr X 5 days = 90 tags
– Revealing RJ mentions – 12 per day X 5 days = 60 mentions
– Activity promos – 18 hrs/day X 2 per hr X 35 days = 1260 tags
– Activity RJ mentions - 18 hrs/day X 1 per hr X 35 days = 630 mentions
– Activity OB links – 5 hrs/day X 2 per hr X 10 days = 100 tags
A TOTAL OF 2212 tags (i.e. 11060 secs)
- FCT 1000 secs Hyderabad
- FCT 750 secs ROAP
ON Ground:
• Logo in
– 15 hoardings
– 25 Bus Brandings
– 10 bus shelters
• Logo in the backdrop of the final event.
• Place for 2 standees at the final event venue
• The Complete activity will be promoted through other mediums like Newspapers and Television Channels
• Cost: 10, 00,000