Recruiting Active vs Passive Candidates

Presenter

jen@bright.com@JenAtBright

http://www.linkedin.com/in/jenpicard

Agenda

• Active Candidates– What is an active candidate?– How to find them– How to recruit them

• Passive Candidates– What is a passive candidate?– How to find them– How to recruit them

• Putting together a comprehensive recruitment strategy

Definition: Active Candidates

Looking for a new job.

ActiveSemi-activePassiveSuper-passive

23%

Active Candidates

14%

37%

26%

Semi-Active Candidates

ActiveSemi-activePassiveSuper-passive

23%

14%

37%

26%

Definition: Passive Candidates

Employed, but not looking for a new job.

Passive Candidates

ActiveSemi-activePassiveSuper-passive

23%

14%

37%

26%

Super Passive Candidates

ActiveSemi-activePassiveSuper-passive

23%

14%

37%

26%

Employment Branding

Of companies believe a clearly defined strategy is the key to achieving employer branding objectives

84%

75%

86%

of Americans would not take a job with a company that had a

bad reputation, even if they were unemployed

of employees are attracted to companies by career development opportunities

Job Postings

Social Media

Proactive Sourcing

Employee Referral Program

What is your main reason for referring someone?

I care about my workplace

and wanted to help

I thought the person was a

suitable candidate

I thought they would like the job

I was incentivized and wanted the reward

Other

Application Process

Candidate Experience

Didn't think the recruiter was professional

Have a lower opinion of the employer after being contacted for an interview

Didn't believe the recruiter was knowledgeable

Have experienced a recruiter who wan't enthusiastic about the company as an employer of choice

Were less likely to buy products froma company who didn't respond to job application

Had a worse opinion of the company after applying and receiving no response

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Thank you!

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