Download pdf - Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan

#PubCon Rebecca Murtagh @VirtualMarketer



2008

website


2013


blog

blog

blog

website

blog

You + Your Audience

= Influence


#PubCon Rebecca Murtagh @VirtualMarketer #PubCon Rebecca Murtagh @VirtualMarketer

Social media is not an after-thought, It must be considered in every phase of marketing.



©2013 MillionDollarWebsite.TV

You should MUST be the #1 resource and authority on your brand and all offerings.

(Google will reward you)


Strategically integrate social media into each of the

4 P’s of Marketing.


Product Consider how social media can increase value of core offerings. • Product/Service Integration • Building Community • Sharing • Reviews • Competitive comparisons • Customer support


Price Maintain awareness of public sharing of pricing/fees in industry & competitive comparisons. • Benchmark • Comparison • Implement Tools • Monitor Competition


Place Strategic engagement in target markets. • Product Integration • Building Community • Sharing • Reviews • Customer support • Media


Promotion Engage strategically to create brand champions and influence, 1 person at a time.

• Balance Communication • Optimize! (SEO, Authorship, etc.) • Build Relationships • Deploy Tools Analyze



Credit: Business2Community.com

Leverage 3 Types of Content:

• Owned

• Paid

• Earned

#PubCon Rebecca Murtagh @VirtualMarketer #PubCon Rebecca Murtagh @VirtualMarketer

Owned, Paid & Earned Media


All roads lead “home”

(your website!)

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