#shift2015
Reality Check
Rory Sutherland
vice chairman
Ogilvy Group UK
The (other) system one business
Problems
agencies might
solve
agencies are
asked to solve
Marketing
“The science of knowing what
economists are wrong about.”
“Thus, the conventional view that
natural selection favors nervous
systems which produce ever
more accurate images of the
world must be a very naive view
of mental evolution”
(Trivers 1976/2006)
Rory Sutherland’s reading list
Recommended