We Live in a Changing WorldFormats are
converging
OOH Connectivity is high
There is increasing
global mobility…
New technologies are
continually emerging
Businesses and markets are
converging or fragmenting
People expect to do
anything, anywhere
Media is not only bought,
but earned and owned
Data is the new
raw material
We arePosters
Laptops
TabletsDuty Free /
Retail Media &
Assets
Owned OOH
(e.g. buildings
or jet bridges)
Networked
Video ScreensContent
Physical
Experiences
(sampling)
Experiential
Stands / Zones
Platforms
Apps &
Games
Commerce
& Coupons
Mobile etc
Data
Technology
Ads
People
& Places
Services /
Utilities
(e.g. wifi)
re-definingOut-of-Home as an ecosystem
Did you know…
Seasonal Stats
Source: http://www.addaction.org.uk/page.asp?section=414
Did you know…
On The Move
Source: City AM, 14 November 2014
12 million
journeys on
London
Transport
have been
made using
Contactless
payment
OCS in Numbers
6,827Total sample in UK
6th
Version
100,000+Global respondents
30Countries OCS is run in
2.5Number of hours saved by
the OCS macro per run
41Number of OOH formats
analysed within OCS
%
Did you know…
TouchPoints
Monday is the
most popular day
of the week when
adults search for
information on
products and
services
Driven by technology…
30%The percentage of
Google searches
containing a location
component
Smartphones are critical
shopping tools with
95%having researched a product
or service on their device
85%The percentage of
smartphone users who
look for local information
on their phone with
81%taking action a result
125The number of NFC
transactions in the
UK every minute
654mThe number of people who
access Facebook at least
once a day on a mobile
device
And consumer expectation
313,141The number of Facebook Places
check-ins at the O2 Arena-
the UK’s number one place to
check-in
3The number of internet
connected devices UK
consumers use on
average
1.5mThe number of contactless
bus fare payments made in
London since December
The percentage of
UK smartphone
penetration
62%
Social Media
Influencing Digital Behaviour: Driving
SearchMentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR
"poster" OR "billboard" OR "OOH" OR "outdoor"
0
50
100
150
200
250
300
350
400
Chart TitleOOH
Popularity – Total Mentions on Twitter – 3,069 over period
Influencing Digital Behaviour:
Driving Search: Social Media
Men
tio
ns
Date
1999-2014 Media Revenue
Media Revenue Growth
Source: Aegis Media & WARC
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) 2014 (f)
Internet
Outdoor
Cinema
Radio
TV
Magazines
Newspapers
Media
Year
An
nu
al
tota
l m
ed
ia s
pen
d in
£m
0
50
100
150
200
250
300
Q1 Q2 Q3 Q4
£m
Quarter
2012
2013
2014
Media Revenue Q3 2014
OOH Revenue
Total 2013 - £989.6m (2.0% YOY)Source: OMC
Revenue
for 2014
estimated
at +3%
-2.2%
6.4% 0.6%
UK Digital OOH Revenue
0
50
100
150
200
250
300
350
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: OMC/Posterscope estimates
3.8% of OOH
spend
22% of OOH spend
Forecast
UK Digital Outdoor Revenue by Quarter
Source: Outdoor Media Centre
0
10
20
30
40
50
60
70
80
2007 2008 2009 2010 2011 2012 2013 2014
£m
Year
Q1
Q2
Q3
Q4
The top OOH spending categories: October 2014
Top 10 Categories
Entertainment
and leisure
Cosmetics and
personal care
Telecoms RetailFinance Drink
Travel and
Transport
Motors Government,
social & political
organisations
Food
£113.0m
-12.9%
£84.9m
-15.5%
£57.1m
-5.9%
£53.0m
7.7%
£46.9m
13.1%
£20.9m
24.7%
£24.1m
3.1%
£25.8m
56.7%
£39.3m
-15.2%
£43.0m
20.3%
Note: Data up to 31st October 2014
The top OOH spending advertisers: October 2014
Who’s Spending?
£24.9m
-27.3%
£14.9m
72.4%
£10.5m
-1.7%
£10.4m
-2.8%
£10.2m
-20.1%
£7.7m
29.0%
£7.8m
38.0%
£8.1m
17.5%
£9.3m
-21.4%
£9.8m
6.4%
Note: Data up to 31st October 2014
Spend by OOH format: October 2014
Spend Trends- Roadside
£9.2m
-16.2%
Misc.
£63.7m
70.7%
Digital6s
£224.1m
2.4%
48s
£76.9m
-16.2%
96s
£27.1m
-63.5%
Specials
£9.1m
-49.0%
Note: Data up to 31st October 2014
Spend by OOH format: October 2014
Spend Trends- Transport
£74.3m
5.3%
£43.0m
-12.9%
£39.9m
-4.9%
£47.2m
40.8%
Note: Data up to 31st October 2014
Roadside, rail, malls, supermarkets, airports and
experiential
Nationwide across environments in all the key cities
across the UK
Roadside: Continued investment in digital. Key new digital
locations set to launch including The M4 Tower and The
Holland Park Tower
Rail: Waterloo Motion set to launch at Waterloo Station.
Continued expansion of Transvision and D6 networks
Retail: M-Vision will expand to further premium malls as D6
network extends and digital investment at Tesco
Airport: Digital and high impact media space will be
unveiled for Heathrow Terminal 2 launch
Experiential: Newly launched division JCDecaux Live is
set to expand the multi-environment portfolio further
Connected Commuter and Connected Youth
‘Power of Influence’ research and new ‘Business Traveller
2’ insight from JCDecaux Airport
JCDecaux is a privately owned French OOH advertising
company, founded in 1964 in Lyon with a small business
based on street furniture.
Reporting €2,676.2 million in revenue in 2013, JCDecaux
now operates in more than 55 markets worldwide and is
market-leader in the UK
jcdecaux.co.uk
About JCDecaux Key Areas For Investment
Key Formats
Geography Proprietary Research
+
Media where it matters
Roadside, supermarkets, shopping malls, digital portfolio,
Pinnacle
Nationwide
Special builds, digital and interactivity:
Storm- Storm is designed to revolutionise premium digital out-
of-home. It launched with The Chiswick Towers and Cromwell
Road Tower, The A40 Power Station and Coventry House at
Piccadilly Circus. The portfolio will be further strengthened
with the North London Towers
Mobile platform- Clear Channel UK and Metro have
announced a partnership that will bring free content to
commuters at mobile-enabled bus shelters with interactive
tags right across the UK
Ngen
Part of Clear Channel Communications Inc, the American-
based global media and entertainment company, CCO
was bought out by venture capitalists in 2008 and in 2013
posted revenues of $2.9bn worldwide.
Built on the foundations of a national network of bus stop 6
sheets, the UK business has since expanded via an
extensive portfolio of iconic, digital and mobile assets
About Clear Channel Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
clearchannel.co.uk
Underground, bus, retail (Westfield Stratford, Westfield
London and One New Change), National Rail
National with a dominant presence in London
Increasing digital offering across Rail & London
Underground
Illuminated New Bus For London
Performance 48 sheets National Rail
Expansion of retail offering
Birmingham Express Roadside digital
work.shop.play and London Worker Planning Tool
Part of American-based CBS Corporation, the sale of
CBS Outdoor International to LA-based Platinum Equity was
announced summer 2013. CBS Outdoor has now rebranded
to Exterion Media.
About Exterion Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
http://www.exterionmedia.co.uk/
Roadside, cinema, Glasgow subway
National coverage with sites in all major cities across
the UK and Glasgow Underground
HD 48s, HD 96s, backlights, illuminations and illumination
enhancement project via LED, digital 6 sheets, DEPs,
ongoing audit of panels across the UK,
recent improvements to key sites
Primemobile, Primedesign, Hitwise, EPOS, Shopwyre,
Geofencing
Jointly owned by GMT Communications Partners LLP and
the Primesight management team, Primesight is a UK-
based business which posted turnover of £50.1m in 2011
primesight.co.uk
About Primesight Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
Results are our culture
Large-format digital, iconic landmark and super-premium
banner locations
Ocean has a regional footprint that spans the following
UK cities: London, Birmingham, Liverpool, Manchester,
Leeds and Glasgow
Ocean practices 'The Art of Outdoor', with every site in the
Ocean portfolio having a unique quality and personality
The Grid
Ocean Labs
Regional site expansion
The Science Behind the Art of Outdoor
A relative newcomer to the OOH scene, launched in 2005
Ocean Outdoor is a boutique, UK-based media company
pioneering creativity in digital OOH via an expanding
portfolio of large-format, high profile sites
In May 2012 a management buyout, backed by LDC
Capital, purchased the business from Smedvig Capital for
£35m
Ocean Outdoor reported revenues of £23.4 million in 2012
About Ocean Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
oceanoutdoor.com