REAL ESTATE & THE SOCIAL MEDIA COLLISION Byron Bogaard
AGENDA
5 Tips on Facebook
What can Twitter be useful for….
why video marketing is a powerful tool
the power of testimonials
Some tools to take with you
FACEBOOK
Consumer vrs product
Where do you fit in?
The washed version vrs who you really are
FACEBOOK 5 TIPS
Know your audience / Do the work
Lists
Target your posts
Timing
FACEBOOK TIPS
Groups /business pages
Value
Educational value vrs creating a sphere
FACEBOOK
Privacy settings 😳😳😳😳😳😳😳😳
HAVE A PLAN/
https://www.buzzfeed.com/craigsilverman/a-realtor-is-offering-to-sell-the-homes-of-people?utm_term=.vrvlBDzYO#.da71vLPX6
TWITTER
Communication
Advocacy
Direct conversation
Caution/have to be real not one sided
TESTIMONIALS
Testimonials vrs Reviews
How and where
TOOLS TO TAKE HOME
Client Direct on CAR.org
One Cool Thing
Social Mention
Setup profiles on realtor.com zillow, yelp, google
Google Alerts
Questions?
!
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." —Charles Darwin