SLIDE SHOW: EVAN MCDANIELS
MEN’S CARDIGAN SWEATER
NAME SAKEJames Thomas Brudenell, 7th Earl of Cardigan
A British commander during Crimean War. The brigade wore button down sweaters,
later called Cardigans.
WHO WORE THEM?Became popular with outdoor
workers
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EVOLUTION: LETTER SWEATERBy early 1900’s sweater was worn by Ivy League
athletes
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EVOLUTION: MAINSTREAMED Men’s apparel companies began designing
cardigans and advertising them as “smart but casual”.
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NEIMAN MARCUS Loro Piana Portland Shawl-Collar Cardigan
Price Class: Designer
$1595 Cashmere/Silk Italy
BARNEYS Belstaff Button Down Cardigan
Price Class: Bridge $750 Wool Italy
MACY’SDenim & Supply Print Shawl Collar Cardigan
Sweater
Price Class: Contemporary $225 Cotton China
HISTORICAL IMPORTANCE OF 3 DEPARTMENT STORES
High end fashion, beauty, jewelry, and accessories
Leading Brand Names
Diverse product portfolio
HISTORICAL IMPORTANCE OF 3 DEPARTMENT STORES
Obscure and top name designer merchandise
Offered free in-store alterations
Esteemed for being more personable than competitors
HISTORICAL IMPORTANCE OF 3 DEPARTMENT STORES
Draws customers looking for mid-level to upscale priced merchandise
One of the first to use an in-store Santa Claus, illuminated displays, and exhibits to draw customers
Diverse product portfolio
THE MEN’S CARDIGAN SWEATERCirca 1854 - Present
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