Download pdf - Ranks Tooth

8/3/2019 Ranks Tooth

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RANKSMARKETING TEAM

RAJVI

AMI

NIMESH

KAPIL

SIDDHESH


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WHAT ALL PEOPLE SUFFER?

Cavities

Foul smell from mouth

Yellow teeth

Plaque

Gingivitis

Bleeding and swallow gums

Loosening up of gums and toothTooth ache

Oral infection

Strains on teeth


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RANKS TOOTH

PASTE- it shines, it protects


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PRODUCT


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MAJOR INGREDIENTS

Paste Base Quantity Herbs Quantity

OILS used Quantity

CalciumCarbonateSorbitolSodium

SilicateSodiumCarboxy

Methyl CelluseSodium

Saccharin

Pigment WhiteNo.7

(9CI74293)Myrrh Tincture

Chamomile

10%10%10%10%

25%10%

1.25%5%

1%

2%

ChotiilaychiLavangSaunf

NeemBabool

MajuphalAshokBakul

Tejowati

YastimadhuKhadir

Kulanjan

1%1%1%2%

3%2%2%2%2%2%

2%2%

CorianderGinger

EucalyptusLemon

SpearmintKapur

SatajwayanJyotismatiSatpodinaBabbula

Lavangblack-saltBakula

(Maulasiri)Tumburu

0.01%0.03%0.02%0.01%

0.03%0.02%0.01%0.01%0.01%0.01%

0.01%0.01%0.01%0.01%


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RANKS complete Herbal and Ayurvedic Toothpaste

Prevent Tooth CavitiesPrevent Exposed Root Cavities

Prevent Gum InflammationPrevents TartumPrevents Plaque Build upKeeps fighting GermsRemove PlaqueRemove Stains

Reduce Gum BleedingCleans between teethStrengths the Enamel

RANKS


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RANKS

Therapeutic Uses:

Helps in Strengthens the gums, as a result of which

discharge of pus mixed with blood gets stopped;

Takes away food-particles from teeth;

Helps in removing foul smell of the mouth,

Makes salivary gland fit for doing its work properly;

Makes teeth healthy & shining.


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PLACE

MALLS

MULTI BRAND

RETAIL OULETS

SMALL RETAIL

STORES


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COST SHEET OF SMALL 100G RANKSHA

PARTICULARS AMOUNT Rs.

Direct material {as listed above} 5.85

Direct labour {Mixing, Testing and Packaging} 1.99

Direct expenses {Research & Development} 2.36

Prime Cost 10.2

Work Overheads {Factory Expenses} 2.01

Work Cost 12.21

Administration overheads {Office Expenses} 1.56

Cost of Production 13.77

Selling / Distribution overheads(including Advertising Expenses) 3.73

Cost of Sales 17.5

Profit To Company (12.5%) 2.5

Sales 20

Profit Margin 25%{Given to Wholesalers,Retailers, Mall} 5

Sales (Fixed MRP Maximum Retail Price ) 25


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Particulars 20g 40g 100g 150g 200g Mega Pack

Product

Free TRON

Bike

200+200g+

Brush

Rs. Rs. Rs. Rs. Rs. Rs.

RANKS HA. 5 10 25 35 45 85

RANKS ORANGE 8 15 35 50 65 100

RANKS STRAWBERRY 8 15 35 50 65 100

RANKS FOAM 50/- per Spray Bottle

RANKS AUTO BRUSH 50/- per Brush

PRICES OF RANKS PRODUCTS


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COMPARISON BETWEEN RANKS PRICE &OTHER GIANTS

CompanyRANKS HA

(LOWEST) Colgate Pepsodent Close-up Meswak

Product Rs. Rs. Rs. Rs. Rs.

20g 5 5 5 5 NA40g 10 14* 10 11 15

100g 25 30 27 28 30

150g 35 45 NA 47 NA

200g 45 56 55 62 55Mega Pack 85 88 NA NA NA

200+200+

Brush

200+100+

Brush

* for 50g


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PROMOTIONBRAND AMBASSADOR:Mrs. MADHURI

DENTAL CAMPAIGAN

AD IN LOCAL NEWSPAPERS

HOARDINGS ON RAILWAY

STATION, BUS STAND, AIRPORTS.

AD ON RAILWAY, BUS, AIR

TICKETS.

HOARDINGS ON BEST BUSES,

LOCAL TRAINS.

BANNERS TO RETAIL OUTLETS,

SMALL RETAIL STORES AND

MALLS.

PROMOTION IN RURAL AREAS.


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SEGMENTINGCHILDREN:RANKS ORANGE

RANKS STRAWBERRY

GENERAL: RANKS HA.

AGED: RANKS POWDER (HERBAL AND AYURVEDIC)


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TARGETING

KIDS:RANKS ORANGE

RANKS STRAWBERRY

AGED:RANKS TOOTH POWDER

(Range of Tooth Powder havingSpecial Herbal & Ayurvedic Benefits)


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POSITIONINGBRUSH KYA KIYA????

SMART WAY TO BRUSH.

HA.


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DIFFERENTIATION

FOAM

FLAVOURS


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SWOT ANALYSIS


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FUTURE PRODUCTS

RANKS Eye Touch (Toothpaste which will

also care your Eyes)

RANKS Tooth Powder (Range of ToothPowder having Special Herbal & Ayurvedic

Benefits)


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