Social Media Listening Reporting-as-a-Service
Last updated 24 July 2014
Build a smarter customer journey.
For Radian6 Customers.
Date: 1 Sep 2014 Version 3.0
1. The Problem 2. Our Product 3. Pricing and Packages
Our Agenda
Sally, CMO of Air Asia in Malaysia PROBLEM: “I have a Radian6 license but I don’t know how to get the reports I need out of it easily and regularly.”
The Problem for Companies
Roger, Head of Customer Service for CommBank Australia PROBLEM: “When there is a major customer problem I’m usually the last person to find out. We have Radian6 already, but we are not really using it.”
The Problem for Companies
The Problem for Companies
Somebody forgot to tell Sally and Roger that just like any other software, Radian6 requires trained staff and a robust process to operate.
Our Solution
We have Radian6 Specialists, and an awesome process for Social Media Metrics and KPIs.
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A Radian6 Specialist will be allocated to you The specialist will work closely with you on setting up your metrics and KPIs, and ensure Radian6 is tuned. We will use your Radian6 license Unless you have another team doing this, we can take over management of your Radian6 account. We Build a Metrics and KPI Tracking Sheet We will setup and maintain your Social Media Metrics and KPI Tracking Sheet in Google Docs every week. We will Email you Weekly The Email will include stats and recommendations, a weekly PDF Mini Brand Report, and a PDF export of all negative mentions
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1. The Problem 2. Our Product 3. Pricing and Packages
Our Agenda
Let’s set Social Media Metrics & KPIs!
Define your Social Media Metrics & KPIs We will do an initial scan of the last 3 months, and suggest realistic KPIs for: Define Key Topics We will define the 6 key Topics of your business you’d like to track, and tune Radian6 so it is listening for them. Setup Tracking Sheet We will setup your Social Media Metrics Tracking Sheet in Google Docs and give you access to it
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In our first call we will help you set metrics, KPIs and pick specific brand topics you’d like to listen for.
The Tracking Sheet in Google Docs.
Example Topics a Car Manufacturer would listen for
The KPI Tracking Sheet
Every week we will update a shared spreadsheet (in Google Docs) to keep track of your social media metrics, and compare against your weekly and monthly KPIs.
We set weekly and monthly KPIs together based on your historical performance
Results automatically change color depending on if they are above or below the KPI.
There are 4 dashboards that track different aspects of your brand.
Our Weekly Email
Every week we will send you an email with your key statistics, a Mini Brand Report, and an export of all your negative mentions.
Our weekly email to you will look something like this.
3-page summary report.
We will provide you with a list of all the mentions tagged with Negative sentiment.
Attached
Attached
Negative Mention Export
The Mini Brand Report
Every week we will send you an email with your key statistics, a Mini Brand Report, and an export of all your negative mentions.
CEO Dashboard
Audience Measurement Key Metrics & KPIs * Minimum 12 months
$650* /per month
Weekly Mini-Brand Report and Tracking
Inclusions: • Weekly status email • Weekly Negative Mentions Report • Weekly Mini Brand Report • Google Doc Tracker updated weekly
The “In-Depth” Brand Report
If you need more detail and analysis, our “in-depth” report is a more detailed analysis.
$1,250 /per report
$12,000 for 12 reports
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In-Depth Brand Report
Just ask us. Insights & Recommendations Spike Analysis Demographic Analysis
Competitor Analysis
Owned Facebook/Twitter Analysis
1. The Problem 2. Our Product 3. Pricing and Packages
Our Agenda
Radian6 Reporting Packages
Inclusions Basic Business Pro Social Media Metrics and KPI Setting We will have an initial 1 hour call with you to discuss your KPIs and the Metrics you’d like to track.
Yes Yes Yes
Radian6 Tune-up We will configure Radian6 to ensure it is accurately listening for what we need. Yes Yes Yes
Metrics Tracking & KPI Management We will setup a shared Google Doc where we will track your performance against KPIs determined by you.
Yes Yes Yes
We will email you weekly Email will have summary statistics/notifications, and: - Mini Brand Report (PDF) - Export of negative mentions (XLS)
Yes Yes Yes
Lets Meet Regularly We will meet with you on a regular basis to review the results, identify further areas for analysis, and define plans for improvement.
- Monthly Weekly
In-Depth Brand Reports We will provide you with a very detailed report on your brand, your competitors and your customers, based on social listening data.
- 1/month 1/week
$650/mo $1,250/mo $2,450/mo
*minimum 12 month term
Radian6 Report Prices
One-Off Bundle
In-Depth Brand Report This report covers your brand reputation, crisis detection, sentiment and spike analysis, competitor analysis, demographic analysis, social media page performance and insights & recommendations. Lead Time: 72 hours.
$1,250/report 12 Reports for $12,000
In-Depth Crisis Report This report helps you understand the anatomy of your crisis and what steps you should take to mitigate it. It includes crisis tracking, spike analysis, demographic analysis and insights & recommendations. Lead Time: 24 hours.
$950/report 12 Reports for $10,000
In-Depth Marketing Campaign Report This report helps you understand the anatomy of your marketing campaign. It includes campaign tracking, spike analysis, demographic analysis and insights & recommendations. Lead Time: 72 hours.
$950/report 12 Reports for $10,000
Manual Sentiment Cleaning Service We will assign an analyst to review your brand mentions one by one and ensure the sentiment is captured correctly. If you are showing these reports to the board they may look to see Lead Time: 48 hours.
$25/hour $2,500/month
Social Media Listening Reporting-as-a-Service
Last updated 24 July 2014
Build a smarter customer journey.
For Radian6 Customers.
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