Brand Equity
APPLE- I PHONE
Presented By:
Sonia Grover
Brand Attributes
A Brand Attribute portrays a company’s brand characteristic.It also signifies the basic nature of a brand.
Brand attributes are a bundle of features that highlight thephysical and personality aspects of the brand.
Attributes are developed through images, actions, orpresumptions. Brand attributes help in creating brand identity
Status Symbol
Stylish
Innovation
Multitasking
Unique
Pride, Credible, Exclusive
Confidence, Distinctive feeling,
High status, high-end quality and technology
Passion, accomplished, Innovation, dreams, hopes,
aspiration
Personality
Rewards
Values
Core competence
Brand Leverage Expansion of iTunes to windows
Launch of Apple watch
Launch of Apple TV
Market Extension in Networking- by the launch of
Apple time capsule
Loyalty
Even Better
GUI
Great user
ExperienceConstant
Innovation
Market pressure
Brand ArchitectureiPad
iPod
iMac
Apple products with “I” initial
Without “i” initial
Mac book
SafariTime Capsule
Mac-mini
Thank you!