Transcript
Page 1: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Quick Introduction to creating Eyeblaster ads

Page 2: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Steps for creating an Eyeblaster ad

Building Eyeblaster compatible flash assets

Adding Eyeblaster commands

Introducing the Eyeblaster interface

Uploading your creative assets

Creating Eyeblaster ads

Page 3: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Steps for creating an Eyeblaster ad

1. Download Eyeblaster Flash Extension package

2. Create Eyeblaster compatible swf or flv files by

adding the EB action script commands. Remember to

prepare a gif back up for banner formats.

3. Upload your creative assets to your Eyeblaster

account

4. Create Eyeblaster ad using the assets you

uploaded

5. Copy ads to campaign flights and submit to

publishers

Eyeblaster Confidential

Page 4: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Building your Eyeblaster compatible creative assets

Eyeblaster assetsAre individual files that make up the whole ad. Supported extensions:

.jpeg, .gif, .swf and .flv

Eyeblaster Flash Extension PackageIn order to use Eyeblaster Flash components and templates and to make full use of Eyeblaster features it is necessary to first download and install the Eyeblaster

Eyeblaster includeAll swf assets that are created for Eyeblaster must include on the first frame of flash:

#include “ebFlashActions.as”

Note: There is no need for the physical file as it is already included in

the mxp file.

Eyeblaster Confidential

Page 5: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Building your Eyeblaster compatible creative assets

Blank First FrameApart from the commands included via the ebFlashActions.as file, leave the first frame of the Flash movie completely blank - i.e., begin all animations, audio, or Action Script in the Flash movie on the second frame or later. This is required in order to prevent the ad from starting to play before it has fully downloaded to the user’s machine.

Frame RateThe recommended frame rate for use within a a Flash resource is 12 frames per second (unless the asset is video).

Flash VersionsAds can run using Flash versions 4, 5, 6 and 7. It is recommended that you export your FLAs into Flash 6. Flash 7 penetration is not as high as that of Flash 6 and users without the Flash 7 player will not see Flash 7 ads.

Eyeblaster Confidential

Page 6: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Eyeblaster Flash Extension Package Installation

Eyeblaster Confidential

Installed File - check for latest versionOnce installed the Eyeblaster Extension Package will appear in the Macromedia Extension Manager as follows:

Page 7: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Eyeblaster Adding the EB commands

Eyeblaster Confidential

#include “ebFlashActions.as”Add the command on the first frame of flash - no other animation or sound should be on the first frame.

Page 8: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Eyeblaster Confidential

Click Through Button - ebInteractionCreate an invisible button on the hit area with the fscommand ebInteraction on an on (release) button

Eyeblaster Adding the EB commands

Page 9: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Eyeblaster Adding the EB commands

Eyeblaster Confidential

Close Button - ebQuitCreate an transparent on (release) button on the hit area with the fscommand ebquit

Page 10: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Introducing the Eyeblaster Interface for creative users

Eyeblaster Confidential

Eyeblaster Interface - HomeOn the left hand menu click on Creative

Page 11: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Introducing the Eyeblaster Interface for creative users

Eyeblaster Confidential

Creative – Click on creative assetsThis is a library listing of the all assets that make up Eyeblaster ads.

Page 12: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Introducing the Eyeblaster Interface for creative users

Eyeblaster Confidential

Asset selection – when you click on an asset it will highlight it in blue. It will also give you access to the additional menu bar icons at the top

Page 13: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Introducing the Eyeblaster Interface for creative users

Eyeblaster Confidential

Asset Menu Bar explanation

Show All – lists all assets as a default – can be used to refine your search

Add New – to add a new asset click on this button Upload Multiple Assets – used add more than one asset at a time in

one go. A plug-in will be required on first time activation Folders – you can create folders to store your assets e.g. you many

want to store it by advertiser or brand or project name ? – Activates the online help Pencil icon – Edit – let’s you edit an existing asset, this can also be

used to override an existing asset (just as long as the ad is still in design stage)

X Delete – press to delete asset Preview – will let you preview the asset and test and QA it

Page 14: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Uploading your Eyeblaster creative assets to your EB Account

Eyeblaster Confidential

Single Upload Creative – Creative -> Creative Assets / Add new

Page 15: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Uploading your Eyeblaster creative assets to your EB Account

Eyeblaster Confidential

Multiple Asset Upload – Creative -> Creative Assets / Upload Multiple Assets / Add

Page 16: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Creating Eyeblaster ads - Most Common Formats

Eyeblaster Confidential

Polite ad - requires 3 assets1. Backup image gif/jpg less than 30K - downloads with the page2. Default flash less than 30K – downloads with the page3. Rich flash up to 2MB – downloaded in the background polity

Expandable ad – requires 3 assets1. Backup image gif/jpg less than 30K - downloads with the page2. Default flash less than 30K – downloads with the page3. Expansion Panel

Floating ad1. One flash asset up to 2.2MB - no backup image required

Video – can be implemented in all above formats use our swf video loader component. Video footage is loaded from a separate file.

Standard banner/pop-up - 2 assets1. Backup image gif/jpg less than 30K - downloads with the page2. Default flash less than 30K – downloads with the page

Page 17: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Creating Eyeblaster ads

Eyeblaster Confidential

Creative -> Creative New Ad

Page 18: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Creating Eyeblaster ads

Eyeblaster Confidential

Creative -> Creative New Ad / General Tab / Enter the name of the asset. Campaign and flight selection can be added after the ad has been finalised

Page 19: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Creating Ads

Eyeblaster Confidential

Ad Format Tab/ Select the correct Ad format

Page 20: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Creating Ads

Eyeblaster Confidential

Ad Format Tab / Select backup gif/jpg image asset from correct folder

Page 21: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Creating Ads

Eyeblaster Confidential

Ad Format Tab / Select flash asset from correct folder and preview asset to test

Page 22: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Creating Ads

Eyeblaster Confidential

Single asset Preview / Click on the asset to test the ebInteraction in the Flash Events Monitor, check version/frame rate/no animation on 1st frame

Page 23: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Creating Ads

Eyeblaster Confidential

Actions and Tracking / Enter the clickthrough URL (this is where the ebInteraction picks up the URL from), use the Test button to see if the URL is live. Use Ad Preview to test whole ad then press Finish to save

Page 24: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Most Common Formats – Polite Ad

Eyeblaster Confidential

Ad Format / Polite Banner/ Select Content Type (Flash- Image for assets that are less than 300K or Flash Video assets greater than 300K)

Page 25: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Most Common Formats – Expandable Ad

Eyeblaster Confidential

Ad Format / Expandable Banner/ Select Content Type (Flash- Image for assets that are less than 300K or Flash Video assets greater than 300K). In Flash Panel – click on ‘here’ to add new expansion panel.

Page 26: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Most Common Formats – Expandable Ad

Eyeblaster Confidential

Flash Panel – Enter a Panel Name and select expansion asset. Check the box auto expand when mouse is over the banner (the default banner). The expansion will hide automatically when the mouse is off the ad.

Page 27: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Most Common Formats – Floating Ad

Eyeblaster Confidential

Ad Format / Floating Ad / Select Content Type (Flash- Image for assets that are less than 300K or Flash Video assets greater than 300K). Select Flash Movie – floating as and press asset preview to test.

Page 28: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Most Common Formats – Floating Ad

Eyeblaster Confidential

Floating asset Preview / Click on the clickable area of the asset to test the ebInteraction check in the Flash Events Monitor and the same for the close button with ebQuit. Check version/frame rate/no animation on 1st frame

Page 29: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Working with Ads

Eyeblaster Confidential

Creative / Ads – lists all Eyeblaster ads

Page 30: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Working with Ads

Eyeblaster Confidential

Ad Menu Bar explanation

Show recent – lists ads created in the last 6 months as a default – can be changed to show all and refine your search

Pencil icon – Edit – let’s you edit an existing asset, this can also be used to override an existing asset (just as long as the ad is still in design stage)

2 Square boxes - Copy – this let’s you copy an ad to a campaign and flight Multiple boxes – Copy to multiple flights X Delete – press to delete ad Preview – will let you preview the ad, you can also preview the ad on a website

and send a preview link and generate an offline demo from here. Submit for approval – once an ad is assigned/copied to a published flight you

can submit the final ad to the publisher

Page 31: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Working with Ads

Eyeblaster Confidential

Ad Menu Bar explanation -continued

Pointing finger - Recall – when an ad is still pending approval (shown by a yellow stamp once submitted) – it can be recalled back into design state

Approve – button used by publishers to approve your ad Reject – button used by publisher to reject you ads to which they will

add the reason why they require a change to the ad Eye Length – If ad is assigned to a flight you can view the site specs Tick and ruler – validate your ad against site specs Tick and speaker – validate your ad against all campaign specs Tick and speaker – validate your ad against selected site specs Monitor and Webpage – create an offline demo of your ad Tick – Enable ad– as a default all ads are enabled Cross – Disable ad – You can only disable an ad if another ad is

already approved and enabled to run on a flight

Page 32: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Working with Ads

Eyeblaster Confidential

Ad status

Ad in design – ad can be deleted or asset removed and changed for other assets

Ad pending publisher approval

Ad approved

Ad rejected – the asset can be changed and then resubmitted.

Page 33: Quick Introduction to creating Eyeblaster ads.  Steps for creating an Eyeblaster ad  Building Eyeblaster compatible flash assets  Adding Eyeblaster

Thank-you & Support

Europe: +44 20 7759 2380

Australia: +61 9698 3677

China: +86 1352 240 0592

US: +1 646 202 1320

Email:[email protected]


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