Q3. EVALUATION
BAUER
MEDIA They only sell indie
music magazines Creates
competition for
IPC Media and
others
Don’t have an easy listening
magazine to produce
Most of the magazines they
produce are produced on a
weekly basis
Gives them the
chance of publishing
a monthly magazine
Allows my magazine
to sell world wide
They have over three
hundred magazines in
fifteen countries
I chose BAUER MEDIA overall, because they were the ones who’d help me most, especially since they don’t have an
easy-listening genre or a monthly magazine. This will also create more competitions between themselves as well as
others who produce a monthly magazine or produce magazines of an easy-listening genre, as well.
They have magazines in which
people can subscribe to over the
internet
Have connections to the TV and radio
stations as well as the internet
Has 80 brand names
covering a number of
different interests
They are the owners of both Q
magazine and Kerrang
Influential They keep an eye on the
competition (what’s new?)
It is accessible through
Facebook and other social
network sites and not just
through a search engine
They have contact details on their
website so that you can contact
them; e.g. office, production,
editorial, advertisement, etc.
The magazines they
produce have an age
range of about 15 – 75
years old