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While no business is immune to
thieves who want to steal your
data to defraud your customers,
Priority One has taken preventive
measures to protect you and your
customer’s data. Here are some
procedures and protections that
Priority One employs:
Protecting Your Customers from the Inside Out
(Left to right: Ronnie—RV mechanic, Monty, Vicki,
Lester, Karen—comptroller & Lonnie—auto tech.)
AOKs RVs, located in Lake of the
Ozarks, MO, was established in 1990
and was bought by Monty and Vicki
King in 2006. The Kings were not
looking to get into the RV business
but when they took their camper in
for service, the owner, who wanted
to retire, approached them about
buying the dealership. Already being
business owners of a local driving
range and co-owners of a seasonal
Priority One Financial Services, Inc. Quarterly Newsletter
Protecting Your Customers from the Inside Out
1
Dealer Spotlight 1
New Protection Products for Your Customers
2
Protective Claim
Payment News
2
Contest News 3
Inside this issue:
Dealer Spotlight: AOK RVs (cont. on page 4)
Winter 2016
Uptime is our primary goal. This
is achieved through redundancy
of equipment and processes.
Everything in our Network
Operation Center (NOC) is dupli-
cate to provide no single point of
failure; two firewalls, two Internet
connections, two separate A/C
units and even two different
telecommunication providers
using different technologies which
is all connected to our generator
to ensure no loss of power.
Enterprise level firewalls utilize
custom rules to analyze data to
block and prevent unauthorized
access to the network.
An Intrusion Detection System (cont. on page 3)
lakefront RV park, they embarked
on this new business venture.
AOK RVs originally sold used camp-
ers and was basically a consignment
lot. Now the dealership sells 12 new
travel trailers and 5th wheel lines and
picked up their first motorcoach line,
Coachmen, this year. AOK RVs sits
on four acres and will be adding a
new six-bay service center, more
office space and expanding their
retail store this year. There are 13
employees including Vicki and
Monty’s teenage son and daughter,
but every employee is like family to
them. Interestingly, their loyal,
hard-working sales people are not
commissioned but are nicely reward-
ed. Several employees have worked
Jessica Yaudes, one of our business managers,
is our 2015 Dealer’s Choice award winner
and Dawn Fields, business administrator,
and Tyler Johnson, end user support
specialist, are our 2015 Above & Beyond award
winners.
Thank you for your nominations.
Congratulations 2015 Dealer’s Choice and Above & Beyond
Winners!
TJ in our
server room.
New Protection Products for Your Customers
Page 2
We are excited to soon be able to offer
your customers additional aftermarket
products through our partnership with
Protective ADP.
Many people are so excited with their
new purchase that they don’t think
about mechanical problems popping up
later or the possibility of theft. Your
Priority One business manager will
follow up with your customers before
delivery and offer them the opportunity
to purchase these aftermarket products
that will enhance their recreational
lifestyle.
MARINE CUSTOMERS can take
advantage of two new products:
1. Theft Protection provides hull
coverage on all new and pre-owned
boats whether financed or purchased
with cash.
2. Watercraft Trailer Tire + Wheel
Protection protects tires and wheels
from all those unexpected road hazards
and also roadside assistance when
needed.
RV & TRAILER CUSTOMERS can take
advantage of four new products:
1. Theft Protection is available on all
new and pre-owned RVs whether
financed or purchased with cash.
2. RV Motor Club provides roadside
assistance for the RV, towing vehicle or
the towed vehicle, RV technical
assistance and mobile mechanic
dispatch plus access to a motor club
that specializes in supporting the RV
lifestyle.
3. Deluxe Motor Club with Key and
Windshield Protection protects
against tire and wheel damages due to
road hazards plus key replacement and
windshield repair services and access to
concierge services (i.e. custom trip
routing, discounts on travel, hotel,
rental cars, etc.) and assistance from a
motor club.
4. Stand Alone Tire + Wheel
Program with Motor Club Benefits
protects against tire and wheel damages
due to road hazards with access to
assistance from a motor coach
specialist.
Currently these products are offered
in dealerships located in the following
states: Florida, Kentucky, Georgia,
Iowa, Colorado, Pennsylvania,
Louisiana, Illinois, Missouri, Ohio
and Indiana. Expansion into additional
states is expected later this year.
Great News on Protective Claim Payments
Improving Our
Services Through
F&I Training
During the fourth quarter
Priority One staff had the
chance to partake in many
F&I training sessions.
Aqua Finance senior
management trained our
business managers and
funding department on
their credit and funding
guidelines and together
identified solutions to
improve the credit
approval process and
speed up funding.
M&T Bank held two
training sessions on their
guidelines and what deals
best fit their program.
Protective Insurance
sent a senior VP to
introduce and train our
business managers on the
new aftermarket products
that we will be selling
soon (see side article in
this newsletter). The
content was very detailed
as to what the products
specifically cover
compared to the products
we’re currently selling.
Brunswick visited and
informed staff of the
factory warranty changes
to their Inboard and Stern
drive engines for 2016
and trained on what the
new Passport and Passport
Premiere ESC covers.
These visits are very
beneficial because we
learn more about the
companies and their
processes and products
which helps to improve
our personal relationships
with the buyers and senior
management. All of which
helps us do our jobs
better as your F&I
department.
You now have the ability to submit
Protective XtraRide and FPC claim
payment documentation via email at
[email protected] which
will help to make this process much
more efficient and quicker. This has
been requested by dealers for quite
some time now. The Claim Reporting
Guide instructions for both FPC and
Protective XtraRide are on the DRC
under the Supplies and Forms tab.
Of course, you may continue to use
mail and fax options for submitting
claim payment documentation, if
desired. If you have any questions,
please contact Lorraine Mariotti, VP of
Lending at [email protected] or at
800-747-6223 ext. 217. Thank you.
Page 3
Congratulations to our 4th Quarter Winners of 2015!
October Winner November Winner December Winner Baissline RV, Inc. Genuine RV Store Terrell Camping Ctr
Nostalgic popcorn Air hockey & pool Keurig coffee maker
maker and popcorn kits table combo with coffee and
accessories
Employee Spotlight:
Blake Hines
Business Manager
Blake was raised in Charlotte, NC and
graduated from Florida State in finance.
Earlier this month, Blake celebrated his fifth year
with Priority One. Prior to Priority One, Blake was a mortgage banker and a
home mortgage consultant. Then he
became a finance manager in recreational
lending with sales experience in the marine
and power sports industry.
In his free time he enjoys spending time
with his fiancé, sailing, golfing and scuba-diving.
Contest runs
Jan. 2—Dec. 31, 2015
3rd Annual submit. enter. win.
Dealer Appreciation Contest 2015 The more applications you submit, the more chances you have to win!
(IDS) monitors our network and
system activities for malicious
activities or policy violations and
produces reports and alerts of
such events.
Transport Layer Security (TLS) is
used for email encryption. TLS is
widely recognized as the financial
industry standard for securing
transmitted data.
Data backup is so important we
take snapshots of the network
every 30 minutes and full nightly
encrypted backups are stored
offsite.
All physical documents with
sensitive customer information
including social security numbers,
date of birth, address, income
taxes, etc. are shredded.
Physical access to Priority One’s
facility is tightly regulated with
time controlled access cards that
record each time they are used.
Our building has 24 hour video
surveillance and access to our
Network Operations Center (NOC)
is highly restricted with separate
security measures.
All users on our network are
required to have complex
passwords and are required to
change them routinely.
Standard Operating Procedures
(SOP’s) require all network users to
lock their system if they leave their
desk and as backup to the SOP, all
systems have a short timeout that
will lock the computer automatical-
ly, requiring user name and
password to regain access.
Before candidates are hired, a
comprehensive background check
is completed.
If you have any concerns about Priority
One’s safeguards, please contact Mark
Siler, VP of IT at [email protected] or
at 800-747-6223 ext. 209. Also,
should you be in St. Petersburg,
Florida, we would be more than happy
to give you a tour of our server room.
Interesting Tidbits:
What is your favorite
pet?
My cat, Roscoe P. Coltrane because he was really more a dog than anything. Roscoe
would follow me around the neighborhood on
walks and was really a provider in many ways. He was very generous to leave his daily catch
by my back door.
What is your favorite movie character?
Clark Griswold because “he is the last great
family man.”
What is your least favorite chore? Folding laundry.
Protecting Your Customers from the Inside Out (cont. from p. 1)
Why stop a good thing, right? We will continue with our 4th annual submit.
enter. win. Dealer Appreciation Contest for 2016. For every one complete
customer application that your dealership submits to Priority One, your dealer-
ship will receive one entry into a monthly drawing for a fabulous prize. The
more applications you submit, the more chances you have to win!
Contest runs Jan. 2—Dec. 31, 2016. Good luck!
742 Second Avenue South
Saint Petersburg, Florida 33701
Phone: 800-747-6223
Fax: 800-341-6223
Email: [email protected]
Dealership Spotlight: AOK RVs (continued from page 1)
Vinny Cataldo and his wife
welcomed their first child,
a cute baby boy named
Lorenzo Michael, on Nov.
2, 2015. He weighed in
at 6 lbs, 6 ounces and
18 3/4 in.
Eric Craig and his wife also
greeted their first child—a
boy, as well! Owen Randall
arrived on Nov. 21, 2015
at 7 lbs, 12 oz and 20 in.
Congratulations to all!
Boy, Oh Boy!
are rewarded with two nights free
camping at King’s Pointe RV Park
in Lake of the Ozarks. AOK is also
involved with the Missouri State Fair
which helps market their business as
well. In addition to displaying their
campers at the fair, they set up a
mobile RV parts store and offer RV
repair at the camp-ground adjacent
to the fairgrounds.
When not working, the Kings take
advantage of living in a family-
friendly destination and enjoy boat-
ing, camping and deep sea fishing.
at the dealership for 15-20 years so
the compensation plan along with
their mantra of treating everybody as
they would want to be treated, works
well. This kind of V.I.P. treatment ex-
tends to their customers as well.
AOK earns lots of referrals and repeat
business from satisfied customers.
In addition to great customer service
and using a variety of traditional
marketing methods, including radio
spots and Internet marketing, AOK
RVs created a “Buy an RV, Camp for
Free” promotion in which customers