Qualitative Data Analysis Using NVivo
A Workshop for Facilitators
Brenda Cecilia Padilla Rodriguez April 14, 2015
How confident do you feel…?
Analysing qualitative data
Navigating NVivo
Creating a project
Adding data sources
Creating a node tree
Coding deductively
Coding inductively
Using classifications
Using sets
Using search folders
Creating charts
Creating tree maps
Creating graphs
Running a text search query
Running a word frequency query
Running a matrix coding query
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Before we start…
What is qualitative analysis?
What are themes?
What is a node?
What is a code?
What is coding?
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Basic vocabulary
Qualitative analysisIdentification, examination and interpretation of themes in the data to answer research questions.
ThemesPatterns in the data
Nodes (also called codes!)Usually a word or short phrase that captures the essence or salient attributes of a portion of data.
CodingProcess of assigning nodes to data
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NVivo: Introduction
Create a new project.
Your research question is: What do you think about the course?
Create three data sources, corresponding to three different people, located in two different regions.
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NVivo: Introduction
How do you code inductively?Emergent themes
How do you code deductively?Theory-based
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NVivo: Introduction
Code your data sources inductively.
Create a coding scheme (or code book).
Share your work with a colleague. Is the coding clear?
What is the data (of your colleague) telling you? How do you know? Give examples.
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NVivo: Intermediate
Open the practice project.
How many sources were obtained via skype interviews?
Who has conducted the most skype interviews? (use a chart)
What is the problem? How do you solve it?
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NVivo: Intermediate
What are the main pre-course expectations? (use a tree map)
How many items were coded with this node?
How many people talk about their teams? (use a text search)
How many people with little experience with online learning talk about their teams?
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NVivo: Intermediate
Run a word frequency query.What is the problem?
Run a matrix coding query of experience vs expectations.
What is the trick?
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Knowing your audience
Pre-Workshop SurveyRole
Field of research
Experience coding
Data to code
Other requirements
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Dealing with common issues
Technical problems
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Solutions:
Check everything before you start.Have a copy online.Bring a USB.Plan for disaster.
Dealing with common issues
Different skills levels
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Solutions:
Prepare extra tasks for fast learners.Allocate enough time to complete tasks.Encourage fast learners to help others.Be flexible.
Dealing with common issues
Difficult questions
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Solutions:
Don’t panic! Stay calm and carry on.Remember it is ok to not know everything (you are awesome but not perfect!).Look for the answer online.Ask participants to help find the answer.
Dealing with common issues
Too many instructions to keep in mind
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Solutions:
Study before delivering the workshop.Use NVivo regularly.Follow the workshop outline.
Materials available
Introduction workshop:Presentation: http://tinyurl.com/nvivo-intro
Outline: http://tinyurl.com/nvivo-guide
Sample data: http://tinyurl.com/nvivo-sd
Coding scheme: http://tinyurl.com/nvivo-cs
Project
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Materials available
Intermediate WorkshopPresentation: http://tinyurl.com/nvivo-intermediate
Outline: http://tinyurl.com/nvivo2-guide
Project
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The Game
Select a workshop you would like to deliver.
Choose a task you would like to teach.
Check the related materials.
Go for it!
When you are not presenting, you will be a participant with a specific profile. Play your role!
Feel free to improvise and put your own unique touch!
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Challenges
Create a report that you find useful.
Create a model that you find useful.
Code a video.
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