NIELSENNATIONALREADERSHIPSURVEY
Q2 2019 - Q12020
Newspaper Toplines
2019 Q3 Newspaper Toplines 12 months external
Release of Nielsen Consumer and Media InsightsQ2 2019 - Q1 2020
ANNOTATIONS
EMBARGO:
Please note that this information is subject to an embargo - the figures must not be releasedinto the public domain until midday on Thursday 18 June 2020.
FURTHER INFORMATION:If you have any questions regarding the Nielsen Consumer and Media Insights Survey report,please contact your Account Manager or the Nielsen Media Helpdesk 0800 457 226.
NIELSEN NATIONAL READERSHIP2
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POPULATION POTENTIALS (000s)(TOTAL 15+)
SAMPLE SIZE (15+)
3860
10737
3771
10737
3680
10867
AVERAGE ISSUE READERSHIP
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
162 166 177
4.4% 4.5% 4.9%NEWSPAPER A
HOW TO READ THIS DOCUMENT
This is the latest measurement period Q2 19 - Q1 20(Apr 19 - Mar 20)
Previous readership release period
Year on Year comparison
This figure is the amount of people in New Zealandover the age of 15.
It tells us that there were 3.86 million people aged15+ years in New Zealand in the period Q2 19 - Q1 20 (Apr
19 - Mar 20)
This figure is the number of people(162,000) over the age of 15 that
read a typical issue of Newpaper Ain the latest readership period Q2 19 -
Q1 20 (Apr 19 - Mar 20).
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
DAILY NEWSPAPERS - METROPOLITAN
NEWSPAPER REPORT - NATIONAL
*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week.
Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days. For more information on these definitions please contact Nielsen.
Copyright © 2020 The Nielsen Company 3
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YEAR ON YEAR COMPARATIVESQ2 19 - Q1 20
NIELSEN NATIONAL READERSHIP4
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READERSHIP
NEWSPAPER REPORT - NATIONAL
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
3,958 3,940 3,940
SAMPLE SIZE 15+ 10,125 10,127 10,050
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
441 455 477
11.1% 11.6% 12.1%
47 42 45
1.2% 1.1% 1.1%
138 142 151
3.5% 3.6% 3.8%
136 134 144
3.4% 3.4% 3.6%
94 91 95
2.4% 2.3% 2.4%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
1,042 1,046 1,104
26.3% 26.5% 28.0%
783 797 844
19.8% 20.2% 21.4%
332 322 339
8.4% 8.2% 8.6%
Copyright © 2020 The Nielsen Company 5
THE NEW ZEALAND HERALD
WAIKATO TIMES
THE DOMINION POST
THE PRESS
OTAGO DAILY TIMES
ALL DAILIES
ALL METROPOLITANS
ALL REGIONAL DAILIES (INCLUDING WAIKATOTIMES)
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NEWSPAPER REPORT - NATIONAL
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE)
1,792 1,806 1,830
45.3% 45.8% 46.4%
1,404 1,446 1,474
35.5% 36.7% 37.4%
605 588 591
15.3% 14.9% 15.0%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
69 68 73
1.7% 1.7% 1.9%
210 206 214
5.3% 5.2% 5.4%
304 325 324
7.7% 8.2% 8.2%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES
310 339
7.8% 8.6%
151 146
3.8% 3.7%
109 120 125
2.8% 3.0% 3.2%
202 189 200
5.1% 4.8% 5.1%
NIELSEN NATIONAL READERSHIP6
ALL DAILIES (WEEKLY COVERAGE)
ALL METROPOLITANS (WEEKLY COVERAGE)
ALL REGIONAL DAILIES (INCL. WAIKATO TIMESWEEKLY COVERAGE)
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
CANVAS/WEEKEND (UNDUPLICATED)
BE WELL (UNDUPLICATED)
SPY (UNDUPLICATED)
SUNDAY (UNDUPLICATED)
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NEWSPAPER REPORT - NATIONAL
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES
201 218 216
5.1% 5.5% 5.5%
235 258 267
5.9% 6.5% 6.8%
31
0.8%
282 302 301
7.1% 7.7% 7.6%
354 371 323
8.9% 9.4% 8.2%
216 231 243
5.5% 5.9% 6.2%
21 20 22
0.5% 0.5% 0.5%
268 262 279
6.8% 6.6% 7.1%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
46 39 44
1.2% 1.0% 1.1%
Copyright © 2020 The Nielsen Company 7
SUNDAY TRAVEL (UNDUPLICATED)
THE BUSINESS (UNDUP)
THE COUNTRY (NIM)
TIMEOUT (UNDUPLICATED)
TRAVEL (UNDUPLICATED)
VIVA (UNDUPLICATED)
WAIKATO TIMES MOTORTIMES (UNDUPLICATED)
YOUR WEEKEND (UNDUPLICATED)
NORTH CANTERBURY NEWS
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NEWSPAPER REPORT -NORTHERN
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
2,152 2,170 2,170
SAMPLE SIZE 15+ 5,422 5,440 5,406
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
405 422 446
18.8% 19.5% 20.6%
47 42 45
2.2% 1.9% 2.1%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
79 81 94
3.7% 3.7% 4.3%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
41 43 39
1.9% 2.0% 1.8%
94 95 106
4.4% 4.4% 4.9%
NIELSEN NATIONAL READERSHIP8
THE NEW ZEALAND HERALD
WAIKATO TIMES
ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
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NEWSPAPER REPORT -NORTHERN
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
279 300 300
13.0% 13.8% 13.8%
Copyright © 2020 The Nielsen Company 9
HERALD ON SUNDAY
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NEWSPAPER REPORT - CENTRAL
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
856 837 837
SAMPLE SIZE 15+ 2,245 2,226 2,206
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
124 127 135
14.5% 15.1% 16.1%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
111 104 105
13.0% 12.4% 12.6%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
11 12 18
1.3% 1.4% 2.2%
60 55 52
7.0% 6.6% 6.2%
NIELSEN NATIONAL READERSHIP10
THE DOMINION POST
ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
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NEWSPAPER REPORT -SOUTHERN
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
950 934 934
SAMPLE SIZE 15+ 2,458 2,461 2,438
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
136 134 143
14.3% 14.4% 15.4%
93 91 95
9.8% 9.7% 10.2%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
96 95 95
10.1% 10.2% 10.2%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
17 13 16
1.8% 1.4% 1.7%
56 55 56
5.9% 5.9% 6.0%
Copyright © 2020 The Nielsen Company 11
THE PRESS
OTAGO DAILY TIMES
ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
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NEWSPAPER REPORT - AUCKLANDMETROPOLITAN
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
1,211 1,268 1,263
SAMPLE SIZE 15+ 3,144 3,137 3,096
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
284 304 310
23.4% 23.9% 24.6%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
25 27 24
2.1% 2.1% 1.9%
55 66 66
4.6% 5.2% 5.2%
193 214 209
16.0% 16.9% 16.5%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
25 29 24
2.0% 2.3% 1.9%
NIELSEN NATIONAL READERSHIP12
THE NEW ZEALAND HERALD
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
RODNEY TIMES
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NEWSPAPER REPORT - AUCKLANDMETROPOLITAN
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
25 29 24
2.0% 2.3% 1.9%
69 63 67
5.7% 5.0% 5.3%
30 35 46
2.5% 2.8% 3.7%
50 59 67
4.1% 4.7% 5.3%
87 96 106
7.2% 7.6% 8.4%
12 11 11
1.0% 0.9% 0.9%
6 7 12
0.5% 0.5% 0.9%
57 58 74
4.7% 4.6% 5.9%
20 16 19
1.7% 1.3% 1.5%
88 89 82
7.3% 7.0% 6.5%
Copyright © 2020 The Nielsen Company 13
RODNEY TIMES
CENTRAL LEADER
EAST & BAYS COURIER
EASTERN COURIER
MANUKAU COURIER
NORTH HARBOUR NEWS
NOR-WEST NEWS
NORTH SHORE TIMES
PAPAKURA COURIER
WESTERN LEADER
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NEWSPAPER REPORT - HAMILTON
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
153 154 147
SAMPLE SIZE 15+ 557 567 564
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
13 16 17
8.4% 10.3% 11.3%
20 22 26
12.9% 14.4% 17.4%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
2 3 3
1.4% 2.0% 1.8%
6 4 6
4.0% 2.6% 4.3%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
36 43 48
23.5% 28.0% 32.4%
NIELSEN NATIONAL READERSHIP14
THE NEW ZEALAND HERALD
WAIKATO TIMES
SUNDAY NEWS
SUNDAY STAR TIMES
HAMILTON PRESS
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NEWSPAPER REPORT -WELLINGTON
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
337 339 340
SAMPLE SIZE 15+ 915 897 868
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
76 76 85
22.5% 22.5% 25.1%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
1 2 4
0.3% 0.6% 1.3%
27 25 22
8.1% 7.3% 6.6%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
109 110 107
32.2% 32.5% 31.5%
56 56 56
16.5% 16.5% 16.6%
Copyright © 2020 The Nielsen Company 15
THE DOMINION POST
SUNDAY NEWS
SUNDAY STAR TIMES
CENTRAL COMMUNITY NPS (WEEKLY COVERAGE)
THE HUTT NEWS
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NEWSPAPER REPORT -WELLINGTON
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
33 35 37
9.9% 10.2% 10.8%
23 23 19
7.0% 6.7% 5.7%
NIELSEN NATIONAL READERSHIP16
KAPI-MANA NEWS
UPPER HUTT LEADER
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NEWSPAPER REPORT -CHRISTCHURCH
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
333 336 335
SAMPLE SIZE 15+ 975 980 970
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
85 84 91
25.6% 25.1% 27.1%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
10 8 7
3.0% 2.5% 2.0%
29 27 26
8.7% 8.1% 7.9%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
77 86 84
23.0% 25.7% 25.2%
Copyright © 2020 The Nielsen Company 17
THE PRESS
SUNDAY NEWS
SUNDAY STAR TIMES
THE STAR (CHRISTCHURCH)
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NEWSPAPER REPORT -CANTERBURY
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
515 512 516
SAMPLE SIZE 15+ 1,314 1,328 1,306
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
166 162 164
32.2% 31.6% 31.7%
17 13 9
3.2% 2.6% 1.8%
46 39 44
9.0% 7.6% 8.6%
32 31 35
6.2% 6.1% 6.7%
NIELSEN NATIONAL READERSHIP18
THE STAR MAX CIRC (AIR)
BAY HARBOUR NEWS
NORTH CANTERBURY NEWS
SELWYN TIMES
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NEWSPAPER REPORT - DUNEDIN
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
105 104 102
SAMPLE SIZE 15+ 364 365 342
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
39 39 44
36.8% 38.0% 42.8%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
0 0 2
0.3% 0.0% 1.9%
4 5 5
3.9% 4.8% 5.4%
CMI Q2 19 -Q1 20
CMI Q1 19 -Q4 19
CMI Q2 18 -Q1 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
38 38 47
36.1% 36.8% 45.9%
Copyright © 2020 The Nielsen Company 19
OTAGO DAILY TIMES
SUNDAY NEWS
SUNDAY STAR TIMES
THE STAR (DUNEDIN)