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@FJORDBERLIN #PUSHCONF #MULTIPLATFORM

CROSS-PLATFORM AND MULTI-PLATFORM CONCEPTS

#FJORDBERLIN #PUSHCONF #MULTIPLATFORM




FJORD -THE SERVICE DESIGN CONSULTANCY


FJORD -THE SERVICE DESIGN CONSULTANCY LONDON • HELSINKI • BERLIN • MADRID • NEW YORK • STOCKHOLM • PARIS • SAN FRANCISCO • ISTANBUL


FJORD -THE SERVICE DESIGN CONSULTANCY


CROSS-WHAT? MULTI-HOW?


CROSS-WHAT? MULTI-HOW?



“AS WE MAY THINK”, 1945


“AS WE MAY THINK”, 1945


SKETCHPAD, 1963


DYNABOOK, 1972


APPLE “BASHFUL”, 1983


APPLE KNOWLEDGE NAVIGATOR, 1987


NOKIA COMMUNIATOR, 1996




SINGLE APPLICATION MULTIPLE INTERFACES

WHAT IS MULTIPLATFORM?

ONE PER DEVICE TYPE



DON’T.




MOBILE FIRST?


NO.



WHY NOT?

DIFFERENT NEEDS DIFFERENT EXPECTATIONS DIFFERENT ENVIRONMENTS











SEQUENTIAL USAGE


SIMULTANEOUS USAGE


“LEAN-BACK”?


“2001: A SPACE ODYSSEY”, 1968



INSIDE-OUT DESIGN





“MONOPOLISE PEOPLE’S EYEBALLS”



COMPREHENSIVE


UBIQUITOUS


EFFECTIVE


ELEGANT


COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT











REQUIREMENTS


JOINING THE DOTS


A SECOND LOOK




PHASES

Release 1 Release 2









FINAL DESIGN




THANK YOU

#FJORDBERLIN #PUSHCONF #MULTIPLATFORM