On & Off Page SEOPresented by

Dan RonkenPresident PullnotPush

Clarion Music Society Case Study

Keywords

On Page SEO: Title Tags

On Page SEO: Title Tags – Keywords in URL

On Page SEO: Meta Description

On Page SEO: H1 Header

On Page SEO: Images – “Alt Attribute”

Off-Page SEO

• Components of a Quality Link• ‘Link Neighborhoods’• Where to Begin???

Credit: Adam Audette http://www.audettemedia.com/blog/link-building-fundamentals/

Off Page SEO: Directories

Local Directories:

• Loopt.com• Localeze.com• Biglocal.com• Openlist.com• Outside.in• Superpages.com

Use Getlisted.org to apply for Yahoo, Google, and Bing.com Local Business listings.

Blog Directories:

• DoFollowBlogs.com

• PlaceBlogger.com• Bloglines.com• Blogserach.Google.com• Technorati.com• Blogged.com

• BlogCatalog.com• Blogmarks.net• MyBlogLog.com• Zimbio.com

How Search is Changing

Social Media Results:

1. Twittergeo-tweets

promoted tweets

2. Foursquare – location based

3. Facebook (f8 conference today)

Search Engine 2009

Ranking Factors by seomoz.org