Download pdf - Puente Asia's Corporate Information

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Who Are We? We are an experts’ network in Asia and Latin America.

We are engaged in project management and development within public, private and academic entities in the International sphere.

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Educational

Public (Sustainable development)

Private (Business)

= Multidisciplinary projects

We have over 30 years accumulated experience as professional global consultants in the Asian and Latin American region.

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Main objective: To offer our clients the benefits of a consulting firm engaged in bringing together two of the w o r l d ’s m o s t d y n a m i c , challenging, and promising regions, by providing professional consultant services, tailor-made advice and resources to ensure the success of their enterprises in Asia and Latin America.

Mission To create, manage, and assist the execution of projects

linked to Asia and Latin America using highly experienced human capital and mutual understanding as our working platform.

Vision To improve the relations between Asia and Latin America

looking forward to enhancing society’s well being in both regions.

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Service Areas

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Educational Private Public

Discovery Mission (Context-sensitive)Specialized Mission (Sector-sensitive)

Agreements and negotiationInternational Development Projects





-High quality tailor-made academic programs designed in

collaboration with Asian and Latin American universities.

-Professional Training agreements.

-Binational and sector-specific workshops.

-International liaisons.

-Business plan design for specific target markets in

Asia.

-Match-making

-Business Intelligence (what, how, when, where)

-Attracting Asia Investment (and vice versa).

-Investment portfolio

-Investment strategy and agenda

-Project Management

Discover Mission To ease the cultural and language immersion in Asian and Latin American

countries. Academic Mission

To learn from academic institutions and organizations in one or more countries (Asia or Latin America).

Educational programs (language, culture, business, and social and economic context).

Tailor made programs in collaboration with local universities and organizations.

Programs focused on boosting participant’s employment rate.

Theme-driven workshops (multi-institutional).

Institutional match-making. Agreement management and negotiation.

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Educational Services

Cooperation between Instituto Tecnologico y de Estudios Superiores de Monterey (ITESM) (Mexico´s largest private university network) and:

Tsinghua University (China) and World Bank: Negotiation and design of “poverty alleviation” program.

Kanda University (Japan): Design and management of “Business Development in Japan and China” workshop with International Relations undergraduate students.

Queretaro and several institutions: Design and management of “Diplomacy and economic development in China, Korea and Japan”.

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Relevant Experience

Design and management of “Business in China” workshop for Diego Portales University (Chile).

Collaboration between Instituto Tecnologico Autonomo de Mexico (ITAM) (One of Mexico´s most well-known academic centers in economics and political sciences) with Beijing Normal University (BNU): “China-Mexico comparative social policy workshop” (undergrad and grad summer school).

Advisers to the Mexico-China Binational Meeting (Top bilateral negotiation mechanism) between Mexico´s Ministry of Education and the Chinese Ministry of Education (2008).

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Relevant Experience

To design and plan business strategies

Strategy management and logistics Business intelligence

Trading procedures in the Asian and Latin American markets (what, how, when, and where).

Market research

Business Plan design in China, Japan, India and others.

Match-making (supplier, customer and joint ventures).9

Private Sector

Aguascalientes State’s Chamber of Commerce: Immersion in China program.

Argentinean chemical enterprise: Business intelligence in the Chinese market.

Cooperation agreements with Technology Parks in Japan and China.

Chiapas coffee promotion in EXPO Shanghai 2010.

BIMBO (Mexico’s largest bakery company): Human Resources in China

CNPC: Executive and Technical Training for Latin America

Shanghai Printing Group, Official printing company in Shanghai World Expo 2010.

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Relevant Experience

Public Sector To design diverse strategies to attract Foreign Direct

Investment such as: Strategic sector studies for investment portfolios.

What to promote, how and where? Project negotiation and management.

Who should you look for? Project management and negotiation. Cities brotherhood. Cooperation on sustainability and development issues supported

by Asian institutes. Binational workshops. International commerce promotion. Seminars International liaison assistance for the educational area.11

Strategy formulation1.To define key government entities to link to Asian countries.

2.To identify a project-area with multiplying effect:

a.Sector research.

3.Portfolio project design (investment marketing)

a. Investment seminars to identify the right Asian market.

b.Public relations strategies

i. Asian investors visit.

ii.Asian officers visit.12

Public Sector Importance

4.To prepare government institutions and human resources.i. Interpretersii.Region and country experts.

i. Agreements between research centers, technological parks and/or universities.

ii.Commercial Chambers liaison.iii.Cities and/or counties brotherhood.

iii.Regional missions, trading and investment fairs.iv.Seminars.

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Public Sector Importance

EXPO Shanghai 2010: Logistics assistant for ProMexico (Mexican government foreign trade promotion agency) and for the Government of Chiapas (Mexican state).

Nuevo Leon State’s Technology Park agenda development in China and Japan.

Puente Asia served as adviser in the binational meeting between Mexico´s Ministry of Education and the Chinese Ministry of Education (2008).

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Relevant Experience

Extensive network of development consultants and experts Grassroots Government Officials Civil Society Academics

Technical assistance Advocacy building Partnerships Training and academic programs and workshops Liaison building

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Introducing International Development Area

Collaboration between Instituto Tecnologico Autonomo de México (ITAM) (One of Mexico’s most renowned universities especially in the fields of economic and political sciences) with Beijing Normal University (BNU) to develop a “China-Mexico comparative social policy workshop” (undergrad and grad summer school).

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Relevant Experience