Public Relations Research Study
Jared Artman
Tyler Hoover
Leigh Miller
Nicola Vickers
L S Fancaster cience actory
To create an environment for learning which helps
children develop curiosity, think creatively and build confidence as they learn the principles
of science and the application of science in
engineering and technology.
MISSIONSTATEMENT
R Qesearch uestions
RQ 1 : What do Lancaster County educators and parents know about the Lancaster Science Factory?
RQ2: How do Lancaster County educators and parents that are familiar with the Lancaster Science Factory perceive the organization?
H1: The more familiar Lancaster residents are with Lancaster Science Factory, the better perception they will have of the organization.
RQ3: How can the organization promote science, technology, engineering, and mathematics (STEM) careers?
Variables: KNOWLEDGE, PERCEPTION and PROMOTION
L Manditerature ethods
Two types of data analysis were used –
Questionnaires
In-depth Interviews
SocialExchangeTheory
D Rata esults
Interest in STEMFrequency Percent Valid Percent
No 3 27.3 27.3Yes 8 72.7 72.7
Total 11 100 100
Improvement in Grades With STEMFrequency Percent Valid Percent
No 4 36.4 36.4Yes 7 63.6 63.6
Total 11 100 100
Question Mean- Educator Mean-Parent
1. The Lancaster Science Factory is an educational experience.
4.857 4.250
2. The Lancaster Science Factory is a great environment for families.
4.857 4.500
3. I would recommend the Lancaster Science Factory as an educational field trip for educators.
4.714 4.250
Educators and Parents Perception based on a 5-point Likert ScaleParent, n=4 and Educator, n=7
5-point Likert Scale, 1.00= not satisfied to 5.00= very satisfied
D Rata esults
D iscussion S ection
• RQ 1 : Lancaster Science Factory achieved its mission statement amongst in-depth interviewees
• RQ 2 : Based on data, educators and parents scored the organization on high level or perception
• H1 : The hypothesis was not proven, but individuals do not need to be highly familiar to be promoted
• R3 : Interest and Improvement in STEM had increased after students visited the Lancaster Science Factory
R ecommendations
123
4 Focusing in depth on one variable rather than multiple variables
Distribution of questionnaire would be beneficial if done on site
Handing out the questionnaire to the individual rather than the school’s representative
Allocating a time period for distribution other than the holidays