Influence of Psychological process onConsumer response
4 Key Psychological Processes
THEORIES OF MOTIVATION
1. Freud’s theory2. Maslow’s theory
3. Herzberg’s theory
Sigmund Freud emphasized the importance of the unconscious mind, and a primary assumption of Freudian theory is that the unconscious mind governs behaviour to a greater degree than people suspect. Indeed, the goal of psychoanalysis is to make the unconscious conscious. Iceberg Analogy
Perception
Created by Sameer Agarwal, NIT Jalandhar during an