Download pptx - Protecting irish whiskey

Protecting Irish Whiskey

• Irish Whiskey Boom Article

• “That men do not learn very much from the lessons of history is the most important of all the lessons of history.” – Aldous Huxley.

• “It’s fine to celebrate success, but it is more important to heed the lessons of failure”. – Bill Gates Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium

Dublin.

The Current Irish Whiskey Boom

• Irish Whiskey Boom• Lots of new Irish Whiskey

Brands and Distilleries.• Lots of Innovation?

What could possibly go wrong?

Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium Dublin.

The Last Irish Whiskey Boom Was in The 1900’s

• Irish Whiskey Production grew by 400%

• Irish Whiskey More Popular in Eastern US than Scotch

• Prohibition 1920 -1933

• Irish and Bourbon Bootlegged but not “Medicinal” Scotch

• 1933. Irish reputation in tatters

• Scotch and Bourbon Survive

• UK Trade War• WW2 – GI’s and Reparations• Mad Men• Scotch is King! Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium

Dublin.

But Scotch Survives!

• William Ross (1862-1944)• Chairman Distillers

Company Ltd • Ruthless Efficiency• 4 Large Distillery Cartel

control 75% of Scotch Industry.

• Dead Wood and Over Capacity Culled

• “Loose Associations are Useless”.

• What is Whiskey?• Strong, Single Voice and

Decisive, United Leadership


Protecting Irish Whiskey in 2015

• Irish Distillers Copy the Ross Model in1970’s

• Cooley Changes Everything

• Irish Whiskey Association• Geographical Indication

Protection• International Definition of

Irish Whiskey

• S.I. 316 of 2015• Dept of Agriculture and

Food• Robust and Pro-Active

Defence and Prosecution

• “Coopetition”? – Later! Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium Dublin.

Car Stories for Over 40’s

What do you think of when you think about British Cars?



What do you think of when you think about today’s British Cars?



What do you think of when you think about Italian Cars?



What do you think of when you think about Japanese Cars?



What do you think of when you think about German Cars?


So, What Kind of Car is Irish Whiskey?

• British Craftsmanship and Heritage

• Japanese Innovation

• Italian Style

• German Body Work

• Irish Spirit ! Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium Dublin.

Who Will Protect the Reputation of Irish Whiskey

• Worrying Events in Recent Years.

• Whiskey Companies should be led by people who understand whiskey rather than by Marketeers and Accountants.

• Arthur’s Day, Shots, Wooden Headphones.

• Hello Tequila! Bush is Back!• Pernod Ricard Rock!• So do Grant & Son!

• Coopetition?• Quick Irish Whiskey Annual Book

Story!


The Modern Perception of Irish Whiskey

• S.I. 316 of 2015 Gives Legal Protection to Irish Whiskey

• But Who protects• Our Name?• Our Brand?• Our Reputation?• Our Public Perception?• At Home?• Abroad?

• We Need a Single, Strong Trusted Voice for Irish Whiskey.


Qualities Required - The Voice of Irish Whiskey

• Global Reach.

• Strong and Trusted Leadership

• Fair and Equal Representation

• Clear, United and Consistent• Independent Freedom of

Speech.

• Dynamic and Agile• Innovative• Imaginative.

• Be able to Identify, Seize and Exploit New Opportunities.

• Leader of the New Irish Whiskey Consumer Tribe.


A Home and Voice for Irish Whiskey Online

• Parent Website.

• International Websites.

• Irish Whiskey Tourism Sites and Apps• National Irish Whiskey Way• Regional Irish Whiskey

Trails• International Irish Whiskey

Pubs

• Irish Whiskey Social Media.

• Irish Whiskey Books.

• Irish Whiskey Educational Tools.Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium Dublin.

Irish Whiskey.Com - A Voice for Irish Whiskey• The Best Possible Web

Domain for Irish Whiskey.

• No Advertising.

• All Whiskeys are Equal.

• All Members Articles are Equal

• Independent Articles by Staff and Guest Bloggers.

• The Best Irish Whiskey Website in the World.Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium

Dublin.


International Irish Whiskey Sites

IrishWhiskey.Fr - A French Voice for Irish Whiskey

• Top French Domain for Irish Whiskey.

• All content written by our Native French Speaking Whiskey Blogger and Editor Anne-Sophie Bigot.

• Irish Whiskey from a French Perspective.

• All IrishWhiskey.Com content carried in French.

• Original French Language Irish Whiskey Articles.


Irish Whiskey Way Tourism Smart Phone App

• 20 Best Irish Whiskey Tourism Venues in Ireland.

• Invitation Only.• Free Venue and Event Listings.

• Search by• Venue Type.• Location (Google Maps).• Whiskey Brands Served.

• Free Profile Page for Each Whiskey Company.

• Profile Page for all Whiskey Listed (Token Fee).

• News and Reviews for each Irish Whiskey Brand. Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium

Dublin.

Irish Whiskey Trail Smart Phone App

• 20 Best Irish Whiskey Tourism Venues in Each Region.• DublinWhiskeyTrail.ie (Live).• Belfast, Cork, South East.

• Invitation Only.• Free Venue and Event Listings.

• Search by• Venue Type.• Location (Google Maps).• Whiskey Brands Served.


• Profile Page for all Whiskeys Listed.(Token Fee).

• News and Reviews for each Irish Whiskey Brand. Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium

Dublin.

Irish Whiskey.Pub Tourism Smart Phone App

• Any Pub in the World Supporting Irish Whiskey.• Brand Ambassador Nominated.

• Free Venue and Event Listings. • Search by

• Venue Type.• Location (Google Maps).• Whiskey Brands Served.


• Profile Page for all Whiskey Listed (Token Fee).

• News and Reviews for each Irish Whiskey Brand.

• Unique Searchable Global Database of Irish Whiskey supporting Venues.


The Pooka Whiskey Scale for Beginners

• An easy to understand Whiskey Beginners Road Map.

• Pooka 1- Assists Irish Whiskey Beginners to explore Entry Level Every Day Whiskeys.

• Pooka 2 - Then brings then to the next Level- Special Irish Whiskey.

• Pooka 3 - Premium Irish Whiskey.• Pooka 4 - Super Premium Irish

Whiskey.• Pooka 5 - Hyper Premium Irish

Whiskey.

• Journey follows Pot Still, Single Malt, Single Grain and Blended Hand Rails.

• Converts Casual Whiskey Buyers to Life Long Irish Whiskey Aficionados.Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium

Dublin.

Future Irish Whiskey.Com Innovation Projects

• The Irish Whiskey Annual (Q4- 1916)• Gill & MacMillan 25 by €1k

Sponsors @ 100 Copies Each.

• IrishWhiskeyDay.Com • Scottish Model

• IrishWhiskey.TV Video Channels

• Irish Whiskey Glass • Galway Crystal

• EdinburghWhiskyTrail.com GlasgowWhiskyTrail.Com

• ScotchWhiskyPub.com / ScotchWhisky.Pub

• WhiskyTrail.Jp Stuart McNamara Editor in Chief IrishWhiskey.Com. Aviva Stadium Dublin.

Think also about Irish Distilled – Just a Thought!

• Many new Irish Whiskey Distilleries are making Gin to Buffer Cash Flow for the first 3 Years.

• Unexpected Success of Irish Craft Gin, Vodka and Poitín.

• High Quality Innovative Products.

• Should they be included in New Protection Measures?

• IrishDistilled.Com?


Protecting and Promoting Irish Whiskey


• Legal Protection is not enough.

• We need to protect our Perception At Home and Internationally.

• Remember the Last Crash.

• We need to think and act as Irish Whiskey as well as Jameson, Bushmills, Tullamore DEW etc.

• Big Companies Must Lead and Support Joint Initiatives

• IrishWhiskey.Com is at the Disposal of the Irish Whiskey Industry !


S


S