Building a Business Case for Content Initiatives
by
@JackMolisani
Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree?
Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote.
This session includes case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.
Session type: Breakout
In this session, attendees will learn:
• How organizational positioning affects your ability to get management buy-in and funding
• How to build a business case for needed resources
• How to get metrics to use in your business case
About the Speaker
PresidentProSpring Technical Staffing
Executive DirectorThe LavaCon Conference
AuthorBe the Captain of Your Career