A public library based on the game: Candy Land
PROPOSAL FOR A CONSUMER HEALTH
FAIR
Developed (8/2013)
Collaborative Project:
Nicole Carney
Sarah Holmes
Mary Thomas
Description
K LAND PUBLIC LIBRARY
Sarah
Candyland is a town located in the county of Confections First.
The confection industry is the largest industry
KandyLand Confections and Treats is the largest employer.
Mr ‘King Kandy’ Land, as the CEO of KandyLand Confections and Treats, is a primary donor to the public library
The city’s community newspaper: Sweet Treats,
COMMUNITY
The K Land Public Library (KLPL) is located in down town Candyland.
Located on the Candyland Express bus route
KLPL is a joint effort between the county and the town of Candyland
Website: http://klandpubliclibrary.wordpress.com/
K LAND PUBLIC LIBRARY
Image Credit: http://www.bing.com/images/search?q=historical+buildings+gigngerbread&qpvt=historical+buildings+gigngerbread&FORM=IGRE#view=detail&id=C0F50C5179F4FC3C516F157B973275E4450CBCED&selectedIndex=61
S.W.O.T.analysis
K LAND PUBLIC LIBRARY
Sarah
KLPL has a well organized & capable staff.
KLPL has 5 online access computers wireless service and computer training classes Grant funding: expand the number of computers for
library users and staff
Located downtown Interesting architecture On main bus route
STRENGTHS
Sarah
KLPL is not an obvious main attraction. many of the residence do not know the location of the library. library is in a small building off of the main street.
Many of the services are outsourced to other locations.
Limited operating hours of the library. Residence would like the library to that take into consideration shift work. staffi ng issues, transportation service hours and the fluctuation in shift
hours at the Kandy Factory.
Online services need to be developed more to attract “digitally” oriented library users
WEAKNESS
Sarah
KLPL is placed in a great spot in Candyland. The library is downtown on a major transportation route and has lots of room to expand.
The library has the capability to teach Candyland residents new job skills.
The library could easily expand the technologies classes to include job opportunities, retraining and creating a new business.
OPPORTUNITIES
Sarah
Bookstores duplicate services and provide a coff ee shop atmosphere. Bakers and Nibbles has a relaxed and inviting atmosphere. KLPL has rules prohibiting any food or drink in the library.
King Kandy must be convinced that the l ibrary is sti l l relevant and he is not sure a tradition library is eff ective in the digital age. Since he is the major benefactor the library needs to convince him that
the library in a traditional sense is still relevant while growing into the digital community.
The library needs to expand its online services and off er & make available a greater number of public access computers. The library needs to develop a user-friendly website as access to the
library on ‘off hours’.
The library needs to develop an online presence util izing social media for example FaceBook, Twitter, Pinterest and other relevant platforms.
THREATS - PRIMARY
Sarah
Logos& Tag Lines BRANDING
Mary
Read the rainbow; explore the colors of your world
K Land Publ ic Library
LOGO AND TAG LINE
Previous Library Tag Line:
Open windows to your world; become an explorer
Mary
Healthy Living Week
LOGO AND TAG LINE
An apple a day… is better than you
think
Mary
Healthy Living Week
PROGRAM: MARKETING & DEVELOPMENT
Mary
Mr. ‘King Kandy’ Land
Medical Community
County Health
City & County Government
Library Board
Families in the community
STAKEHOLDERS
The KLPL is developing a weeklong event that emphasizes healthy living tips and habits. The events will include cooking classes, book reviews, exercise sessions and public forums focusing on healthy living.
The recent national study indicated that the Towne of Candyland had a significantly higher than the national average risk for specific health issues.
Healthy Living Week
PROGRAM OVERVIEW
Mary
Healthy Living Week will cover multiple issues helping young families making healthy choices.
Healthy Living Week
PRIMARY TARGET
Mary
Addressing the issues of obesity and the rise of diabetes in teens.
Healthy Living Week
SECONDARY TARGET
Image Credits: http://thumbs.ifood.tv/files/images/Teen_eating_disorder_is_now_becoming_a_big_problem.jpg -- http://kidshealth.org/teen/food_fitness/problems/headers_88944/T_bingeEatingDisorder1.jpg Mary
PROPOSAL: HEALTHY LIVING WEEK
An apple a day… is better than you
think
Sarah
Promote Family Healthy & Well-being Collection Highlight the new health services collection
Director Quennie Frostine, started developing this collection Decided to develop a program to build community awarness
for the collections
Week long events Various classes (cooking, exercise, mental health,
preventive health care) Cooking class with Alton Brown Other events: Blood pressure, calculate BMI, talk with a
personal trainer
Health Fair Day Grant funded Day long events on the topic of health and well-being
PROGRAM PROPOSAL
Sarah
Community Involvement
Master Chefs from local restaurants
Personal Trainers from local health clubs
Healthcare professionals, Nurses & Physicians
Final Day 5K Run/Walk
Highlight local athletes
PROGRAM PROPOSAL
Sarah
Cooking Healthy: Alton Brown The concept of diet A Healthy eating plan Cooking demonstration: ‘Tofulicious’
Cooking Healthy is Funded by donations from the Friends of the Library the Soy Bean Federation of Farmers
PROGRAM PROPOSAL
Sarah
ProgramingPromotionStrategies
PROMOTION OF HEALTHY LIVING WEEK
An apple a day… is better than you
think
Mary
Posters in the community
Brochures distributed through out the
community
Elevator ‘speech’ by all staff and volunteers
Broadcast Media Print, Radio and TV press releases
Interviews of healthcare professional
Morning show healthy cooking demos
Physical fitness trainers demo easy home exercises
MARKETING TOOLS
Mary
Social Media Start a healthy conversation
tips, recipes, work out guides on a day basis
Utilizing Library Website, Facebook, Twitter, Pintrest and
YouTube
Local sponsors for various events
Develop community ownership
T-shirts for the 5K walk/run event
Free T-shirt at registration
Find the Sliced Apple scavenger hunt
Facebook, Twitter & Radio hints
MARKETING TOOLS
Mary
T h e K a n d y L a n d Pu b l i c L i b r a r y w i l l h o l d a h e a l t h f a i r f o r r e s i d e n t s .
Fo r i m m e d i a t e r e l e a s e
M o n d a y , J u l y 9 , 2 0 1 3
C o n t a c t : M r. M i n tM e d i a Re l a t i o n s M a n a g e rK a n d y L a n d Pu b l i c L i b r a r y6 5 4 C a n d y c a n e Fo r e s t L a n e8 6 5 - 5 5 5 - 6 7 8 9m rm i n t @ g m a i l . c o m Healthy
Living Week
PRESS RELEASE
Kandy Land – The executive board of the Kandy Land Publ ic Library is pleased to announce it wi l l hold a health fair for residents of Kandy Land next month. The event is part ial ly funded through a grant from the Library Services and Technology Act (LSTA).
The Kandy Land Health Fair, presents a week of healthy l iving programs including activit ies at the l ibrary that promote healthy l iving and health screenings to assess health r isks: diabetes screening, body mass index (BMI), blood pressure screening and cholesterol screening. The l ibrary wi l l pick out several of the cookbooks to demonstrate how healthy cooking can be fun and tasty. On the fi nal day of the health fair a 5K run/walk takes place. Princess Lol ly serves as chair of the executive board of the Kandy Land Publ ic Library. Nicole
A 2010 report f rom the Centers for Disease Control and
Prevent ion (CDC) says that s ince 1980 obesity prevalence
among chi ldren and adolescents has almost tr ip led. A
2012 survey conducted by Blue Cross Blue Shie ld of
Kandy Land showed that seventy percent of adults ages
40 and over indicated that they desired more information
on making appropriate health decis ions in their everyday
l ives. I t is the intent of the execut ive board of the Kandy
Land Publ ic Library to h ighl ight d iff erent aspects of their
new nutr i t ion and exercise col lect ion as wel l as focus on
healthy l iv ing for fami l ies of al l ages.
About the Library Services and Technology Act
Developed by the American Library Associat ion and other
l ibrary groups, the Library Services and Technology Act
(LSTA) was s igned into law in 1996. I t is a United States
federal l ibrary grant program administered by the state
l ibrary of each state.
About Kandy Land Public Library
Establ ished in 1906, the Kandy Land Publ ic Library is committed to extending the benefi ts and joys of reading, l i fe long learning, and discovery to al l people through col lect ions and services.
Healthy Living Week
PRESS RELEASE
Nicole
The residents of Kandy Land were found in one recent study to have signifi cantly higher rates of obesity. The director of the Kandy Land Publ ic Library (KLPL) has been expanding the health sciences col lection over the past year.
The KLPL is in a unique posit ion as the leader in health information distr ibution. The KLPL off ers residents of i ts community an opportunity to reevaluate their personal health.
The KLPL has received a grant to host a health fair. “Where the sweet, the sour, and the rainbow meet for you” is the name.
The KLPL information professionals off er residents the opportunity to gather unbiased information.
Healthy Living Week
ELEVATOR SPEECH
Nicole
Healthy Living Week
POSTER
Healthy Living Week
POSTER
Healthy Living Week
POSTER
Budget / Evaluation
Library annual BudgetOverlapping
expenses
Healthy Living Week Budget
Promotional ItemsOpening ReceptionWorkshops &
SpeakersHealth Fair Day5K Run/Walk
GrantsDonationsLibrary Budget
BUDGET
Health & Well-being collection Books E-database E-Journals
Technology Additional computers Staff training
Healthy Living Events Health Fair Alton Brown, speaker 5K Run/Walk
Staff /Building Expenses Staffi ng hours Janitorial services Color-scaping the grounds Extra cost of utilities
Promotional Expenses In house & Out sourced Donated time
Survey Longitudinal study Pre/post and 2 follow up
surveys
BUDGET CATEGORIES
Library Budget: $600,000
Collection Development: $175,000Technology: $50,000Healthy Living Week Total: $127,4905K Run/Walk: $12,918Survey/Evaluation $12,000
GENERAL TOTALS
Community Evaluation Preliminary Evaluation to determine need for health and
wellbeing programs and services Pre and Post Healthy Living Week community survey Follow up surveys – one year and two years out
Library Evaluation (staff and stats) Branding events focus group Cost analysis of Continuing Healthy Living as an annual
event Statistics of use of Health and Wellbeing collection after
one month, six months and one year.
EVALUATION