Changes and Challenges
2
The challenges to our business are often...
the challenges to your business
Change and Challenges
3
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
4
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
5
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
6
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
7
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
8
The rental market is getting hotter. But
by how much?
Change and Challenges
9
A shift away from sales?
Change and Challenges
10
A shift away from sales?
Change and Challenges
11
Reality check? The gap between asking and sold
house prices
Change and Challenges
12
Change and Challenges
The reality___gap
Source: Land Registry and FindaProperty.com Index
13
First time buyersEveryone says they are in trouble, but
what do they think?
Change and Challenges
14
First time buyers’ thoughts
Change and Challenges
Source: MyHomeLife, September 2011
15
First time buyers’ thoughts
Change and Challenges
Source: MyHomeLife, September 2011
16
First time buyers’ thoughts
Change and Challenges
Source: MyHomeLife, September 2011
17
Are ‘for sale by owner’ sites making any headway?
Change and Challenges
18
Change and Challenges
Source: Hitwise, 2011
19
Tepilo has 0.061% share of the property sector online
Change and Challenges
Source: Hitwise, 2011
20
August 2011 DPG visits = 14 million
Tepilo = 41,000
Change and Challenges
Source: Hitwise, 2011
21
Taking stockWhat’s happening in
the wider market?
Change and Challenges
22
LettingsNumber of homes let isup by 3% since January
Change and Challenges
23
PricesNumber of homes that had their price
changed since January: up 12%
Change and Challenges
24
Case study: Notting HillPercentage of homes on market since
January that have sold?
Change and Challenges
25
24%
Change and Challenges
26
Case study: Notting HillPercentage of homes on market since
January that are ‘slow moving’?
Change and Challenges
27
37%
Change and Challenges
28
How is the internet changing home hunting
behaviour?
Change and Challenges
29
Change and Challenges
Power to the people?
30
The consumer is becoming more of an expert
Change and Challenges
31
People have more knowledge about
everything
Change and Challenges
32
...or do they?
Change and Challenges
33
What does this mean for sales and lettings agents?
Change and Challenges
34
Change and Challenges
Which is the best school locally?
How long does it take to get into
town from here? Is it true a Waitrose is
opening soon?
Is that road a crime hotspot?
Are houseprices going up around
here?
Which is the best value street to buy a home in?
35
Change and Challenges
Local forums
Blogs
36
Change and Challenges
16/10/2
010
30/10/2
010
13/11/2
010
27/11/2
010
11/12/2
010
25/12/2
010
08/01/2
011
22/01/2
011
05/02/2
011
19/02/2
011
05/03/2
011
19/03/2
011
02/04/2
011
16/04/2
011
30/04/2
011
14/05/2
011
28/05/2
011
11/06/2
011
25/06/2
011
09/07/2
011
23/07/2
011
06/08/2
011
20/08/2
011
03/09/2
011
17/09/2
0110
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
Number of visits (weekly) - Hitwise social network category
Facebook YouTube Twitter
Source: Hitwise, 2011
37
Smartphone use is increasing – knowledge on
the go about your area
Change and Challenges
38
Change and Challenges
Source: Ofcom, 2011
39
Change and Challenges
Many
40
Change and Challenges
Many thanks
41
Change and Challenges
Many thanks for listening
Recommended
