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Page 1: Promotion 3: Promotional Mix

Promotion 3: Promotional Mix

• Sales Promotion– Coupons– Contests– Free trials

Page 2: Promotion 3: Promotional Mix

Promotional Mix

• Public relations– Control versus participation– Employee participation– Listening and engaging

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Promotional Mix

• Personal Selling– Augment the process– Disintermediate the process

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Media changes

• Fragmentation• Integration• Timeshifting• Mobile media


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