Marketing in a box (beta)
Kalyan Vadrevu Developer Marketing Manager, Nokia
What is Marketing in a box? Marketing in a box contains guidance and tools to help you promote your application.
© Nokia 2012, 2013
Give guidance and best practices…
Date / Oct 12, 2012 © Nokia 2012, 2013
…and tools to create promotional assets.
© Nokia 2012, 2013
Why should you care? Well, building an app is only half the story.
© Nokia 2012, 2013
© Nokia 2012, 2013
% of developers are looking for marketing help.
Interest in hiring a marketing company, %, Survey by Evans Data Corp
20% = Not at all interested
22% = Not very interested
30% = Somewhat interested
28% = Very interested
Realization
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Success in app stores is a result of combination of a great product and a well implemented marketing campaign.
What can you learn with Marketing in a box?
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1. Guidance videos
Date / Oct 12, 2012 © Nokia 2012, 2013
Before launch Building the foundation
At the launch Generating buzz and downloads
After the launch Community engagement and analysis
2. Guidance documents
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What can be built with Marketing in a Box?
© Nokia 2012, 2013
© Nokia 2012, 2013
App video App banners
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App Facebook tab App website
Wait, there’s even more! Delight your customers across the globe with customized messages.
Date / Oct 12, 2012 © Nokia 2012, 2013
© Nokia 2012, 2013
Generate videos for Nokia devices Asha 303, Asha 311, Lumia 900, Lumia 820 and Lumia 920
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Generate custom videos in languages: • Portuguese
• French • Russian • Chinese
• English • German • Italian • Spanish
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Custom banners in languages.
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Customize your videos with over
adjectives to help describe your app.
Again, why to use Marketing in a box?
Date / Oct 12, 2012 © Nokia 2012, 2013
© Nokia 2012, 2013
Free and easy to use Generate high definition assets within hours
No need to upload new screenshots – All images are directly picked from the app store (Nokia Store and Windows Phone Marketplace)
© Nokia 2012, 2013
Learn and implement great marketing campaigns Benefit from detailed guidance on what tactics need to be followed when launching an app!
© Nokia 2012, 2013
More features to come Newer devices and templates are always just around the corner!
How do I get started?
© Nokia 2012, 2013
Login with your Nokia sign-up information at www.developer.nokia.com/mib
Thank you.
© Nokia 2012, 2013
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