Social Media MarketingAudience Development

Sunday, 20 October 13

Sunday, 20 October 13

ERDF

• 1960s, the European Commission occasionally tried to establish a regional fund.

• Britain made it an issue for its accession in 1973, and pushed for its creation.

• It was only established in 1975 under considerable English and Italian pressure

Sunday, 20 October 13

Shine With Projector

Managed by Broadway, the project is funded by European Regional Development Fund (ERDF) and continues until June 2015. Projector, Broadway’s business development programme is aimed at people looking to start or grow a creative or digital business in Nottingham.

Sunday, 20 October 13

PCM projects• Organic Audience Development

• Audience Sustainability

• Progressive Legacy Networking

• Using Twitter for Awareness

• Online Community Building

• Social Media Real-Time Feeds

Sunday, 20 October 13

7 Roads of Social Media

• Platforms

• Tools

• Services

Sunday, 20 October 13

7 Roads of Social Media Networking & Lead Generation

Business Productivity

Personal Development

Establishing Authority

Customer Service

Audience Retention

Measurements & Analytics

Sunday, 20 October 13

2013 LandscapeThe Conversation Prismby Brian Solis and JESS3

Sunday, 20 October 13

Sunday, 20 October 13

Good, Bad & Ugly

•2013 wins

•2013 fails

•Twitter Joke Trial

•Sharpie

•Old Spice

•Delta Airlines

Sunday, 20 October 13

Sunday, 20 October 13

Little Wins...

St Pancras to the left of me, British Library to the right...

Sunday, 20 October 13

Sunday, 20 October 13

Digital Footprint

• Google Search

✴ Company Name

✴ Keywords

✴ Keywords geographic

• Platform Search

Sunday, 20 October 13

18 Twitter accounts

3 Company profiles

5 Facebook Profiles12 Facebook Pages

Sunday, 20 October 13

Audience Mapping

Total Recall(iPad app)

Sunday, 20 October 13

Impact•Metrics

•Measurement

•Management

•Monitoring

•Maintenance

Sunday, 20 October 13

7 Roads of Social Media Networking & Lead Generation

Business Productivity

Personal Development

Establishing Authority

Customer Service

Audience Retention

Measurements & Analytics

Sunday, 20 October 13

Sunday, 20 October 13

Social Media Tool Kit• Digital Footprint

• Audience Mapping

• Impact

• Comms Management

• Media Making

• Contact Capture

Sunday, 20 October 13

Twitter Management

• SocialBro

• Friend or Follow

• Hootsuite

• Janetter

• Tweetdeck

Sunday, 20 October 13

Twitter Management

Sunday, 20 October 13

Twitter AudiencePCM creative - 2992

PCM projects - 331

Audiences Europe - 579

Equity_ITAC - 809

LaceMarketHouse - 673

SocialWomble - 18

CansChat - 95

Sunday, 20 October 13

Sunday, 20 October 13

Media Making

• Instagram

• Vine

• Audioboo

• Bambuser

• Vyclone

HashTag #smProjector

Sunday, 20 October 13

7 Roads of Social Media Networking & Lead Generation

Business Productivity

Personal Development

Establishing Authority

Customer Service

Audience Retention

Measurements & Analytics

Sunday, 20 October 13

Next...

• Petal Co-Working

• Open Link Nottingham

• Cellar 54

• Monica SWA

Sunday, 20 October 13