PS 504 CREDIT MANAGEMENTPROJECT
APPLE Inc.
PREPARED BY :MOHAMAD KHERULDIN BIN TOHA 17DIB11F1040NUR FAIZATUL AMANINA BINTI SHAARI17DIB11F1014NUR SHAMIMI BINTI MOHD SAMAN17DIB11F1017NURUL AMELLIA BINTI ARZEMI17DIB11F1024FARHAH LIYANA BINTI MOHD RADI17DIB11F1059
APPLE COMPANY’S PROFILE
APPLE Inc.
1. Is multinational corporation that creates
consumer electronics, computer software, and
commercial server
2. Apple Computer first came to be a company in 1976 by Steve Jobs and
Steve Wozniak
3. The best – known hardware product are
Macintosh line of computers, the iPod, the
iPhone and iPad
4. Now, Apple is a brand that most people
automatically know all over the world
FINANCIAL REPORT OF APPLE Inc.
Annual Financials for Apple Inc.docx
QUANTITATIVE ANALYSIS OF APPLE Inc.
2010 2011 2012
LIQUIDITY RATIO
CURRENT RATIO = CURRENT ASSETS / CURRENT LIABILITIES
QUICK / ACID TEST RATIO = ( CURRENT ASSET – STOCKS – PREPAID EXPENSES ) / CURRENT LIABILITIES
2010 2011 2012
ACTIVITY / EFFICIENCY RATIO
TOTAL ASSETS TURNOVER = SALES / TOTAL ASSETS
FIXED ASSETS TURNOVER = SALES / NET FIXED ASSETS
2010 2011 2012
2010 2011 2012
INVENTORY TURNOVER = COST OF GOOD SOLD / INVENTORY
AVERAGE COLLECTION PERIOD = ACCOUNT RECEIVABLE SALES / 360
2010 2011 2012
2010 2011 2012
LEVERAGE RATIO
GEARING / DEBT TO EQUITY RATIO = ( DEBT / EQUITY ) X 100
DEBT RATIO = ( TOTAL LIABILITIES / TOTAL ASSETS ) X 100
TIMES INTEREST COVERED = EBIT / INTEREST
2010 2011 2012
2010 2011 2012
2010 2011 2012
PROFITABILITY RATIO
RETURN ON EQUITY = ( PROFIT AFTER TAX / STOCKHOLDER’S EQUITY ) X 100
RETURN ON ASSETS = ( PROFIT AFTER TAX / TOTAL ASSETS ) X 100
2010 2011 2012
2010 2011 2012
NET PROFIT MARGIN = ( PROFIT AFTER TAX / SALES ) X 100
GROSS PROFIT MARGIN = ( GROSS PROFIT / SALES ) X 100
OPERATING PROFIT MARGIN = EBIT / SALES
2010 2011 2012
2010 2011 2012
2010 2011 2012
QUALITATIVE ANALYSIS OF APPLE Inc.
PERSONAL COMPUTERS
• Dell and Hewlett-Packard are the primary competitors in the personal computer market
• Apple creates its market share is by creating product differentiation from these other computer manufacturers
COMPUTER SOFTWARE
• Lacks the relative size and market share
• Apple software is limited to its own personal computers
MOBILE COMMUNI-
CATION ( IPHONE)
EXAMPLE OF APPLE Inc ‘s FAILURE IN PRODUCT
RISK ANALYSIS
1. POLITICAL ANALYSIS
2. ECONOMI-CALANALYSIS
3. SOCIAL ANALYSIS
4. TECHNOLOG- ICAL ANALYSIS
5. LEGAL ANALYSIS
POLITICAL ANALYSIS
Apple Inc. produce many of its parts and products outside the
U.S
Political conflicts between the U.S and any of these states
may have awful outcome for Apple Inc.
Bad international relations, wars and terrorism might influence Apple in a huge
manner
ECONOMICAL ANALYSIS
EconomicalAnalysis
1. The global economic depression might have
immense impact on Apple.
2. The U.S Dollar has lost value.
3. Very little market share compared to
Microsoft.
4. Facing the risk of cannibalization and might deeply suffer
5. Its products expensiveness
threatens Apple being undercut by low cost
import
1. Media privacy : iPod users illegally download music
2. Low presence in advertising other than products
placement in publishing and educational area
SOCIAL ANALYSIS
TECHNOLOGICAL ANALYSIS
1. R & D investment2. Packaging3. Change of customer preferences
1. New products
RISK
OPPORTUNITY
LEGAL ANALYSIS
1. Reduced output and productivity.2. Competitors. 1. Increased
protection of product.
RISK
OPPORTUNITY