Affiliate Summit West 2011
ModeratorLisa Riolo, co-founder Impact Radius
PanelistsScott Jangro, president and co-founder
MechMedia
Stephanie Lichtenstein, president Micro Media Marketing
Lisa Picarille, president LisaPicarille.com, co-founder MyContentPro.com
Today’s Agenda
Types of Trends Spotting Trends Monetizing Trends
Types of Trends
Seasonal – Christmas, Halloween, back to school, summer, winter, Super Bowl, baseball playoffs, etc.
Types of Trends
Historical Dates – Anniversaries of celebrity deaths, releases of movies (25th anniversary of Star Wars), significant cultural events
Types of trends
Pop Culture – movies, music, fashion, etc.
Types of Trends
In the News – based on an event that takes place or people that make headlines
Types of Trends
Celebrity, Personalities, People in the news – people the main stream public are talking about.
Fads – Zhu Zhu Pets, Silly Bandz
Types of trends
General – Design (vintage, retro), art, symbols (owls, Russian dolls)
Spotting Trends
Observing - TV, movies, music, magazines, language in ads, people on the street, etc.
Personal Experience – what’s happening with your kids, friends, family
Using Search – actively seeking hot topics, trending topics and keywords
Social Media, Crowd sourcing – what people are talking about on social media sites, asking questions about topics
Monetizing Trends
Content – Microsites vs. niche sites, specific pages, blogs, etc.
Offers - where to find offers that are related to trends
Using Search – how to get ranked for trends
What might be hot in 2011and worth pursuing
Donka Doo Ball 10th anniversary of 9/11 Food trends (Umami, pies are the new
cupcakes, popsicles) Brazil Everything mobile Movie sequels (Transformers, Diary of a Wimpy
Kid 2, Scream 4, The Hangover 2, etc.)
Contact Info
Scott [email protected]@jangro
Stephanie [email protected]@microsteph
Lisa [email protected]@lisap
Lisa [email protected]@lisariolo
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