Classified of Product(ion)
• Tangible / Goods : is any physical product
that can be touched like a computer, a car, a pen
• Intagible / Services : is a non-physical
product like an insurance policy, tour
packages, car repair services.
Classified of Product(ion)
Consumer Product• Convinience productDaily product, exp. Soap,toothpaste, deterjent.
• Shopping productLess frequently purchased and the customer to compare the suitability, quality, price, and style of the product carefully. For example: furniture, clothing, car.
• Specially productUnique characteristics / brand identification in which a significant group of buyers is willing to do a special purchase effort. Exp. doctor and lawyer services. • Unsought productconsumers usually do not think to buy it. Exp. life insurance, funeral services.
Industrial Product
These are items consumed by businesses in their production or manufacturing processExp. Integrated circuit,Ball bearing
Product DiversificationThe product diversification strategy is different from product development in that it involves creating a new customer base, which by definition expands the market potential of the original product.
Example : Unilever Company→ Shampoo : Sunsilk, brisk, Pantene → Toothpaste : Pepsodent→ Deodorant : rexona→ Butter : Blue Band→ Deterjent : Rinso, Surf→ Soap : Lux, Dove
Product Life Cycle
EXAMPLES OF UNIQUE PRODUCTS
Post It :→ Small→ Flashy colors→ Very helpful
HEALTHY CHOICE RESTAURANT
The uniqueness of the restaurant :
◊ Low calorie foods served◊ Organic vegetables◊ Suitable for the diet◊ Safe sugar for diabetics
Joger (factories words)
Joger produce :• Unique products,
examp. Clock that run backwards* T-shirt with unique
words.